The Next Generation Portable will be "affordable", Sony has promised.
"I can't put a ballpark on it in terms of figures, but what I would say is that we will shoot for an affordable price that's appropriate for the handheld gaming space," Sony Computer Entertainment Europe boss Andrew House told Eurogamer in Tokyo this morning.
The NGP – Sony's successor to the PSP – was officially unveiled this morning as a powerful portable gaming console.
Eurogamer has been told by a source that Sony will "make a loss" on the NGP, but House insisted the hardware manufacturer is gunning for profitability.
"Ideally we would want to have our hardware be profitable, in addition to our software," he said. "We've experienced both sides and we know which one we like to be on!"
House was unable to confirm when Sony will reveal the NGP price. It's due out this Christmas.
Yoshida confirms that Sony has been thinking a lot about being competitive price wise and that this won't be an other 599$:
Yoshida on PSP2 pricing: “It’s not going to be $599″
So none of this, then. Unless it’s actually higher than that. In which case, as you were.
SCE WWS boss Shuhei Yoshida has said it’ll avoid a repeat of its E3 2006 press conference by not pricing its next-gen PSP successor, codenamed NGP, $599.
“It’s not going to be $599,” he told Game Informer.
Yoshida does admit that pricing has been a big concern for Sony since project work on the handheld began in 2008.
“From the very beginning of the project — since 2008 — pricing was one of the considerations that we had. Hopefully when we announce the price, people will see the proper value.”
The comment follows that of earlier remarks from SCEE head Andrew House, saying the price of the machine will be “affordable”.
NGP releases this year in Japan. Catch up on everything from the event here.
Kaz Hirai on PSP2 price:
“That’s something we spent a lot of time on this time around with NGP, to make sure that we don’t go off the deep end,” he told the site following NGP’s unveiling yesterday.