• Register
  • TOS
  • Privacy
  • @NeoGAF

mac
Member
(03-18-2011, 09:42 PM)
mac's Avatar
The Wall Street Journal



The new owners of Colt 45, with the help of rapper Snoop Dogg, plan to unveil next month a label called Blast by Colt 45. The beverage will contain fruit flavors and 12% alcohol by volume, about twice the level of the original version of Colt 45.

The Metropoulos brothers said they signed a long-term marketing agreement with Snoop Dogg The company declined to discuss the terms of the deal with the artist but said it will spend millions of dollars on the launch of Blast, including ads in Vibe, a music magazine.

Blast—which will make its debut in stores April 5, or "4-5," for Colt 45—will be sold in six packs of seven-ounce bottles, as well as in single, 23.5-ounce cans. Flavors include strawberry lemonade and raspberry watermelon, with colors to match.

The level of alcohol in the 23.5-ounce single can of Blast is about the same as the amount in four regular 12-ounce beers.

The Metropoulos brothers said Blast isn't intended for underage drinkers and that point-of-sale marketing and other efforts will encourage drinkers to put Blast on ice and mix it with ginger ale, juices and other beverages, diluting it.

"We are going to pound home the message of drinking responsibly as a main focus," Daren Metropoulos said,

Snoop already endorses St. Ides and something called Snoop Dogg 40 Oz Malt liquor but Kool-aid flavored heavy malt liquor is something I can't get behind. Drunks need their malt liquor, lord knows I can't criticize them for liking it, but this seems like a naked plea to appeal to teenagers. Given the amount of dismay this board had for the banning of Four Loko I doubt you see it my way.
NEOPARADIGM
Member
(03-18-2011, 09:44 PM)
NEOPARADIGM's Avatar
Here's to hoping it doesn't taste like my ass cough syrup like half those other "12%" malt beverages do.
Bread
Member
(03-18-2011, 09:45 PM)
Bread's Avatar
I'll give it a shot, the flavors sound pretty good.
captmcblack
God-Tier ghetto pass
(03-18-2011, 09:47 PM)
captmcblack's Avatar
Without the caffeine, it's simply not loko enough.
joelseph
Member
(03-18-2011, 09:47 PM)
joelseph's Avatar
Fuck yes, I am going to pour it into old Four Loko cans.
Ashhong
Member
(03-18-2011, 09:48 PM)
Ashhong's Avatar
mmmmmm strawberry lemonade
Get'sMad
Member
(03-18-2011, 09:48 PM)
Get'sMad's Avatar
this is for the chickz right?
ahoyhoy
Member
(03-18-2011, 09:49 PM)
ahoyhoy's Avatar

Originally Posted by modernkicks

this is for the chickz right?

BobTheFork
Member
(03-18-2011, 09:49 PM)
BobTheFork's Avatar
One week ago I was getting beer and I saw a case of Colt .45 with a logo that said "enter for a chance to meet Billy Dee Williams in LA!!!"

That's all.
BigJonsson
Member
(03-18-2011, 10:11 PM)
BigJonsson's Avatar

Originally Posted by BobTheFork

One week ago I was getting beer and I saw a case of Colt .45 with a logo that said "enter for a chance to meet Billy Dee Williams in LA!!!"

That's all.


ROFL
siddx
Magnificent Eager Mighty Brilliantly Erect Registereduser
(03-18-2011, 10:36 PM)
siddx's Avatar
I am so all over this. I love shitty flavored bum beer like sparks.
teruterubozu
Member
(03-18-2011, 10:37 PM)
teruterubozu's Avatar
I'll stick with Gin & Juice.
Acid08
Soap -> Mouth
(03-18-2011, 10:37 PM)
Acid08's Avatar
Holy fuck, I am all over this.
samus i am
Member
(03-18-2011, 10:38 PM)
samus i am's Avatar
Four Loko made it cool to drink stuff like this. I will give it a try.
FairyD
(03-18-2011, 10:40 PM)
FairyD's Avatar
Laid back.
Get'sMad
Member
(03-18-2011, 10:43 PM)
Get'sMad's Avatar

Originally Posted by ahoyhoy

[IMG]http://twanatells.com/wp-content/uploads/2010/11/snoop-dogg.jpg[/IM]

should I have said "hoes?"
SUPREME1
Banned
(03-18-2011, 10:55 PM)
SUPREME1's Avatar

Originally Posted by samus i am

Four Loko made it cool to drink stuff like this. I will give it a try.



Drinking four lokos is cool?

The only people I see drinking that shit is people who are broke and/or don't know any better.

So yeah, it's usually young people.




*sips super high end ultra premium quadruple distilled liquid diamond infused virgin blood vodka*
USD
Member
(03-18-2011, 11:38 PM)
USD's Avatar

Originally Posted by FairyD

Laid back.

With my mind on my money and my money on my mind.
Clydefrog
Member
(03-18-2011, 11:50 PM)
Clydefrog's Avatar

Originally Posted by ImperialConquest




*sips super high end ultra premium quadruple distilled liquid diamond infused virgin blood vodka*

Mmmm, love that stuff. I keep mine in dead squirrels and ducks, like its meant to be.

bdizzle
Tom
(03-18-2011, 11:51 PM)
bdizzle's Avatar

Originally Posted by captmcblack

Without the caffeine, it's simply not loko enough.

Lol ill be drinking some loko tonigt
Battlezone
Member
(03-18-2011, 11:52 PM)
Battlezone's Avatar
Without Nate Dogg around to sing the hook for the commercial, this is just destined to fail.
Barrett2
Member
(03-18-2011, 11:55 PM)
Without the caffeine, what's the fucking point?
Ether_Snake
安安安安安安安安安安安安安安安
(03-19-2011, 01:56 AM)
Ether_Snake's Avatar
Sounds girly.
wenis
Registered for GAF on September 11, 2001.
(03-19-2011, 02:01 AM)
wenis's Avatar

Originally Posted by lawblob

Without the caffeine, what's the fucking point?

To get fucking hammered.
mokeyjoe
Member
(03-19-2011, 02:08 AM)

Originally Posted by Ether_Snake

Sounds girly.

Totally girly.

Thread Tools