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Redarse
(05-09-2012, 02:18 PM)
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Why Publishers Don't Like Apps
The future of media on mobile devices isn't with applications but with the Web. Jason Pontin is the editor in chief and publisher of Technology Review. |
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Redarse
(05-09-2012, 02:32 PM)
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If you're only interested in music playback on the iPod then a bluetooth remote control should work, no? |
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Member
(05-09-2012, 02:38 PM)
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I'll look into other means... |
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Member
(05-09-2012, 02:53 PM)
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1. Over-obsessed with landscape problem 2. Using web engineers to attack C# 3. Attacking digital publishing before Apple was ready 4. Misrepresenting digital suscriptions vs. total circulation I won't disagree that HTML5 makes the most sense for periodicals, but they simultaneously made the mistake of assuming a) they could basically just sell the print mag digitally with success and b) that HTML 5 will somehow make them money. HTML5 isn't a transition strategy; it's just a way to save money by unifying their app strategy with their website. Money they probably wouldn't have lost had they waited on NewsStand vs. going for an elaborate app approach. |
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Redarse
(05-09-2012, 02:54 PM)
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Another method you could look into is using the iPod as an airplay receiver and sending the songs from Your Mac. |
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Member
(05-09-2012, 03:11 PM)
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So I noticed my iPad was dropping WiFi connection consistently at my apartment while my iPhone 4S never had an issue what so ever. I think I have one of the faulty iPad's. I made a genius appointment today. Will they replace it? I bought it at launch and it's in perfect condition.
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Member
(05-09-2012, 03:11 PM)
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Member
(05-09-2012, 05:42 PM)
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I'd say EDGE is worth it if you really like their features and opinion pieces. if you value them, then I would get the ipad version instead of the print one (I hate things cluttering up my place) I'd never bother paying for a magazine just for previews and reviews. |
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Member
(05-09-2012, 06:39 PM)
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Redarse
(05-09-2012, 06:44 PM)
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Is anyone else having problems with the Grazing browser on the iPad3? It freezes sometimes (this isn't just the grazing app though) and is very slow to rotate when changing orientation. It doesn't behave like this on the iPad2 :( but I'm reluctant to switch.
1. That landscape problem is a real issue. Apple faced the same problem when creating the iBooks textbook format (and they copped out on providing a proper solution). 2. They got real iOS developers but that didn't help.
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4. ... Not sure what you mean here. There has been recent chatter that web apps are a shortcut and provide poor app experiences. Technology Review argues instead that publisher native apps are the shortcut and HTML5 apps can provide a better user experience (besides the cost savings and so). Take the lack of linky-ness for example. While the publishers could certainly do better in making the text of the magazine apps copyable and markable, the simple truth is that content in iOS apps just aren't as easily shareable as content on the web (this is another area where it's a damn shame that Android apps aren't more popular as Google has provided good solutions. Even the fossilized text in Adobe Indesign created apps can be gotten at with nifty Android OCR utilities). HTML5 apps aren't solely a cost cutting measure. No |
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Member
(05-09-2012, 06:55 PM)
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Their app looks like a blown-up iPhone app, with very poor organization, looking like a stream of blog posts instead of a magazine. They offered the content for free inside their app while also offering a digital subscription option through their website (not through iTunes ecosystem, especially Newsstand). You will always be able to see the newest issue inside the app. The only benefit that a subscription provides is looking at past issues. Switching to HTML5 isn't going to magically lead to more revenue. They can make an app that is basically a webview with HTML5 if they think they can't cut it with actual native design. That still won't solve their revenue problem if it's designed poorly, or everything is offered for free in-app already. The fact that Wired has 33,000 subscriptions and Conde Naste has 250k in total, when the magazines offer the same content for free through their websites, probably is still a plus for publishers. The Economist offers each issue for free on its website also, but has seen many subscriptions by including extra features.
Last edited by numble; 05-09-2012 at 07:12 PM.
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Member
(05-09-2012, 06:59 PM)
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The "genius" told me to move the modem or change the channel on the modem (have no idea how to do this) since we couldn't re-create the problem in the Apple Store. I don't know if it was because their modems or WiFi spots were fairly close for my iPad to catch, or there really isn't a problem. I asked him if I can compare my iPad 3 to my old iPad 1 and see if it connects properly in my living room, and the "genius" said that each version of the iPad or iPhones catch WiFi differently, and so changing it out for a different iPad 3 won't help. I'm not sure what to say now... Hopefully the 5.1.1 update resolved whatever issue I was having. If not, then WTF Apple! |
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Redarse
(05-09-2012, 07:14 PM)
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And yeah the NYT app was demoed at the iPad unveiling:
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Member
(05-09-2012, 07:28 PM)
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It's not sustainable because nobody is buying digital subscriptions from them at all. They offer the latest magazine for free and you have access to the latest half year of issues. Nobody is going to buy a subscription under that model. Add on top the poor design. Nobody would buy a subscription to what is essentially a webview of their website (they don't even offer offline viewing). For Conde Naste, it's a one-time cost to make their system accomodate publishing Newsstand issues, and they get paid money for stuff they already offer free on the website, but not free in the app. The New Yorker app is the highest grossing iPad app. Their content is free on newyorker.com. New York Times, New York Post (content free on web) and The Daily (content free on web, if you can get the permalink) are also in the top 20 highest grossing iPad apps. Outside of a few sites like Financial Times, WSJ, and NYT, nobody wants to pay for website access to news or periodicals. Google shutdown their One Pass program for people to pay web publishers. Switching to HTML5 isn't going to solve that revenue problem. Switching to apps also isn't going to solve it for niche magazines with very poor app design that give away all the latest content (let alone the latest half-year's worth of content) before asking for payment, either.
Last edited by numble; 05-09-2012 at 07:35 PM.
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Redarse
(05-09-2012, 07:38 PM)
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Free HTML5 apps will also make money via ads. Lower cost, lower revenue via sticker price sale but more revenue via ads. |
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Member
(05-09-2012, 07:40 PM)
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And wtf is up with Edge? Every page has to render individually, even you go back to the page you were just viewing you have to wait for the image to render, they better fix this nonsense |
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Member
(05-09-2012, 07:49 PM)
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They can easily make an app that is essentially an HTML5 webview without breaking the bank on app designers. Most of those apps are done with just running Adobe Digital Publishing Suite through their content that was already laid out with Adobe software. Web ads have not provided the revenue that publishers need. You can also put ads in Newsstand issues. It's just a separate revenue stream that may or may not work for you depending on how popular you are, and how well your app is designed (a low barrier, but certainly something better than Technology Review's app, would suffice). The New Yorker and New York Post are in the top 20 highest grossing apps, offering content that is already free on their websites. |
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Member
(05-09-2012, 07:49 PM)
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That being said, if you want to be sure that it's your iPad, I would definitely try it in alternate environments and see if you can reproduce the problem. Forget your home; try any coffee shop or whatever that has free WiFi. If it's dropping constantly in a coffee shop while your phone is okay, then there's your definitive evidence. The genius is right in that the iPad has a different antenna array than your other devices, but since he/she doesn't have the kind of engineering devices needed to do some full wifi frequency workout of your device he/she is pretty poorly equipped to handle your specific problem, apart from point out all of the popular solutions.
Originally Posted by Greyface:
There was no standard periodicals ecosystem. Hell, for a long time you could buy things like manga in individual "chapter apps". Investing a lot of engineering money into building a subscription app before the marketplace is ready for it is really damn risky, period; they basically tried and failed to make Flipbook. It didn't take a business major to expect that Apple would close income loopholes or unify the periodicals marketplace if they gave it some time. Apple was never going to "save" periodicals. The idea is not something to take seriously. Today's touchscreen periodical is literally just a page scan. All of the ad buys, page layouts, articles...everything is for the print edition. What they've done, however, is provide an even playing field for everyone to contribute as they like, with a clear understanding of what costs what. HTML5 is fine. Long term you'll see most news sources use it for dynamic content delivery. But you'll probably still see Newsstand offerings because at the end of the day it's a lot easier to convince somebody to click the buy button on the Newsstand store than it is to convince them to go through the winding process of registering for an account on my website. What's in danger here is not the digital format, but the print format, and companies such as this one are struggling to figure out how they can replicate those old revenue streams without losing their business entirely. The article reads like they thought Apple would save them, but they didn't quite figure out that putting yourself in the middle of a billion app marketplace is no guarantee of a subscription revenue stream. Oh, and my last point was merely that they were comparing iDevice subs to general circulation, as opposed to their own subscription rate. The number might have made more sense if they had compared downloads or something instead, although all that would have done was give some idea of their stature within the App Store (previous) and I suppose now Newsstand? |
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Member
(05-09-2012, 08:07 PM)
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So, I am trying to decide if I should buy iPad 2 or new iPad. Wifi version.
iPad 2 is about €110 cheaper, better battery life, little lighter and smaller. A bit cooler. Apps are not as big and therefore there is room for more. New iPad has better resolution. Don´t care about better camera or even better graphics since I won´t play advanced games on an iPad. What I will use iPad for: I will read magazines, surf the web, play around with apps, watch video and play simple games. For the things I want to do with iPad, I get the feeling that new iPad is what I should go for as it has better resolution. BUT, I just realized something that I wanted to check with you guys that knows this better than me. Will a 480p video look better on iPad 2 than the new iPad? Considering the video will need to be stretched more on new iPad due to higher resolution. Is the difference huge or very small? This is an important factor for me as I was hoping to watch some live TV, which won´t always have HD quality. |
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Member
(05-09-2012, 08:11 PM)
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Member
(05-09-2012, 08:14 PM)
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As Ken said, iPad app packages are universal (at least, for iPads) so you're still getting the bigger app even if you don't have an iPad 3.
Screen resolution is literally just a 2x jump so 480p should look about as bad as before I think it's clearly a difference-maker for reading. But if you're just going to casually use it, I don't think there's anything wrong with an iPad 2. |
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φίλω ἐξεχέγλουτον καί ψευδολόγον οὖκ εἰπόν
(05-09-2012, 08:14 PM)
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Anyone try those portable power station things like the Mophie Powerstation with the new iPad? It looks like nothing can really satisfy this things energy needs sufficiently!
Luckily the battery lasts forever and I'm constantly near power, but it'd be nice to have a proper backup if it was required. |
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Member
(05-09-2012, 08:26 PM)
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Redarse
(05-10-2012, 12:32 AM)
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Did I link this yet?
The Wirecutter reviews cases: Not-Horrible iPad Cases Best iPad Keyboard Case
Yeah that rendering in the Edge app is especially bad on the iPad 3. The Zinio app is a bit better.
Apple was never going to "save" periodicals but Steve Jobs sure sold it that way. Can't blame the publishers too much for getting trapped in his distortion field. I was right there myself buying the first iPad and the launch issues of all those app mags.
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Hail to the KING baby
(05-10-2012, 12:41 AM)
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