[JumpingTheGun]

http://www.youtube.com/watch?v=QPc9LhKA5C4

Saw it last night for the first time, immediatley YT'ed it and since then I haven't gotten Health's "Tears" out of my head nor have I stopped watching it. The way its put together, coupled with the music just blows me the fuck away every. single. time. It's like the first time I'm seeing the trailer for "Heat" or "300". And now I find out Health is doing the soundtrack too which is fucking awesome in its own right. You really gotta hand it to R* and their editing dept and whoever decides what music is gonna play and all that. This shit is perfect.

"Tears" http://www.youtube.com/watch?v=SL6MY...?v=SL6MY9OO8vI You can download it there too. I think it loops, but who gives a fuck. It's awesome.

[Haunted]

I dunno, I found that trailer pretty incoherent. Jumbled. I like trailers that either have their own short narrative, or at least tease the one in the finished product.


Glad you liked the music, though.

[ohhthegore]

It's not bad

[XANDER CAGE]

The music in that ad is fucking fantastic. Can't wait for HEALTH to drop the actual soundtrack.

[JumpingTheGun]

The music in that ad is fucking fantastic. Can't wait for HEALTH to drop the actual soundtrack.

SO FUCKING GLAD I PREORDERED THE SPEC EDITION!

[MrTroubleMaker]

nice trailer, can't wait :)

The music in that ad is fucking fantastic. .

yeah

[strafer]

Holy shit....no Inception sound, im okay with this.

[NotTheGuyYouKill]

I know, it's such a fucking cool TV spot

Have high hopes for HEALTH's soundtrack.

[Gravijah]

ahhh, rockstar trailers. i love 'em.

[soultron]

Rockstar's marketing efforts as of late (Design & Tech, TV spots, etc.) have been 100% certified hot fire.

[Hero_of_the_Day]

Saw it last night and thought it was pretty awesome as well. The only other game trailer I've been seeing is that fuck awful prototype 2 live action one, so maybe that helped.

[JB1981]

It's like Michael Mann made a videogame.
Cant wait

[NullPointer]

It's like Michael Mann made a videogame. Cant wait

Exactly my feeling.

That and Rockstar knows how to make something truly special.

[Arnie]

Ergh?

I think the music is great, but the trailer itself typifies everything I don't want to see in an advert for the medium. It's just shots of people shooting each other with a few explosions in between. It makes the game look like juvenile wank, which to an extent it might be, but still it mentions nothing of Max's personality or motivations that make the franchise so interesting.

I actually saw the advert the other day whilst watching the Champions League and thought it looked pretty bad, besides the music, like I say.

It sums up my actual feelings on Max Payne 3, to an extent. Unlike Rockstar's other games there's no sandbox to play with, it's just a linear shooter. Hopefully the engine can make it stick for me.

[Jarmel]

Will buy.

[HocusPocus]

$30 or bust. I figure I'll be playing it around July.

[Gooster]

It's like Michael Mann made a videogame. Cant wait

Why would you say this. I do not have $60 for Max Payne 3 right now. :(

[fluffydelusions]

Best part was the song tbh.

[Count of Monte Sawed-Off]

It's like Michael Mann made a videogame. Cant wait

This is what I'm hoping for. Kane and Lynch let me down.

[IceDoesntHelp]

That does not make me want to play it.

[soultron]

Why would you say this. I do not have $60 for Max Payne 3 right now. :(

I'd say it's more Tony Scott; "Max Payne on Fire," if you will.

[Gareth Bale]

It sums up my actual feelings on Max Payne 3, to an extent. Unlike Rockstar's other games there's no sandbox to play with, it's just a linear shooter. Hopefully the engine can make it stick for me.

There is a sandbox to play in. It's just not an open world sandbox.

[NullPointer]

I think the music is great, but the trailer itself typifies everything I don't want to see in an advert for the medium. It's just shots of people shooting each other with a few explosions in between. It makes the game look like juvenile wank, which to an extent it might be, but still it mentions nothing of Max's personality or motivations that make the franchise so interesting.

I would've preferred less shooting and more character moments, and to have what shooting there was really showcase the range of animations, but this still works. They can always roll out another ad catered to those aspects of the game.

I think it'd also work to showcase the seamless transition between cut-scenes and game action.

[Jarmel]

Fuck the two week delay. I head back home from college on the 18th and leave my PC at college.

[BigNastyCurve]

Well it worked - didn't give 2 shits for Max Payne 3 until now.

[Heavy's Sandvich]

Looks like I'm going to buy this right now.

[Arnie]

There is a sandbox to play in. It's just not an open world sandbox.

Well, sure. But it's pretty clear the two are on a vastly different scale. Hell, there aren't many games that don't technically have a 'sandbox'. Call of Duty has a 'sandbox'.

I would've preferred less shooting and more character moments, and to have what shooting there was really showcase the range of animations, but this still works. They can always roll out another ad catered to those aspects of the game. I think it'd also work to showcase the seamless transition between cut-scenes and game action.

To me Rockstar have pioneered a mature approach to narrative this generation, something you could show someone less interested in videogames as an example of something beyond what they're used to.

This advert displayed none of that. It had guns. And explosions. And women dancing.

That advert is a stereotype, and one I wish the industry would actively avoid.

[NullPointer]

From the other Max Payne threads (props to blutonium):

[Randdalf]

I think the music is great, but the trailer itself typifies everything I don't want to see in an advert for the medium. It's just shots of people shooting each other with a few explosions in between. It makes the game look like juvenile wank, which to an extent it might be, but still it mentions nothing of Max's personality or motivations that make the franchise so interesting.

I don't think that's strictly true, there are cuts of him lying sweating on the floor, him taking some kind of drug in his drink, and crouching over a sink, among others all suggestive that he is not entirely stable. The way it's cut heavily alludes to the chaotic nature of his story even perhaps his mental state, and we see him with various styles of suits, haircuts and facial hair suggesting that perhaps he undergoes some sort of transformation on his journey. In terms of the music, it is both mellow and trancelike something very atypical of a trailer for a modern action shooter trailer, which is usually loud and brash, and so the game aims to capture a more mature audience.

or perhaps I'm reading into it too much

[Yoshichan]

Footage was garbage but I loved the music!

[NullPointer]

That advert is a stereotype, and one I wish the industry would actively avoid.

I agree although its a pretty damn stylized take on the stereotype.

But its only an issue if this is their only ad. So I figure this one is tailored for a specific audience.

[Kenak]

I didn't think it was the best ever, but that was pretty damn good.

[Arnie]

I don't think that's strictly true, there are cuts of him lying sweating on the floor, him taking some kind of drug in his drink, and crouching over a sink, among others all suggestive that he is not entirely stable. The way it's cut heavily alludes to the chaotic nature of his story even perhaps his mental state, and we see him with various styles of suits, haircuts and facial hair suggesting that perhaps he undergoes some sort of transformation on his journey. or perhaps I'm reading into it too much

Adverts deliver a message. To me this trailer screams, "You shoot things and they die or explode!". That's obviously not false advertisement but I'd like to think there's much more to the game and it's story than that, considering it's Rockstar.

I don't think anyone without prior knowledge of the series, and possibly even people who played the previous games so many years ago, would arrive at the interpretation you did.

[Net_Wrecker]

Totally Michael Mann/Tony Scott-esque in its style but I'm fine with that. Hasn't really been attempted, or accomplished in gaming IMO so I like it. The song is great, and sure to make people pay attention to the TV when it comes on.

[JumpingTheGun]

Totally Michael Mann/Tony Scott-esque in its style but I'm fine with that. Hasn't realty been attempted, or accomplished in gaming IMO so I like it. The song is great, and sure to make people pay attention to the TV when it comes on.

Exactly. SO GOOD.

[Sojgat]

To me Rockstar have pioneered a mature approach to narrative this generation, something you could show someone less interested in videogames as an example of something beyond what they're used to. This advert displayed none of that. It had guns. And explosions. And women dancing. That advert is a stereotype, and one I wish the industry would actively avoid.

It's a game which is primarily concerned with shooting people while jumping through the air in slow motion. Truth in advertising if you ask me.
Edit: I also think the ad delivers on the exact level you say it doesn't, Max is shown as tortured and lost, juxtaposed against the images you describe. The trailer sets a tone and mood, plus it has guns.

It's like Michael Mann made a videogame. Cant wait

This.

[DenogginizerOS]

It's like Michael Mann made a videogame. Cant wait

Yup. Already bought.

[d0c_zaius]

wow great concept and execution

[Rengoku]

Damn... it just dawned on me that Diablo 3 is releasing on the same day!

[Gareth Bale]

Adverts deliver a message. To me this trailer screams, "You shoot things and they die or explode!". That's obviously not false advertisement but I'd like to think there's much more to the game and it's story than that, considering it's Rockstar. I don't think anyone without prior knowledge of the series, and possibly even people who played the previous games so many years ago, would arrive at the interpretation you did.

You're right. They wouldn't. But it would be very hard to sell Max Payne on what is to the mass market, which is what Rockstar go for with all their IPs these days. Having said that, if the game was representative of the trailer then it would keep you entertained for all of five minutes.

[DenogginizerOS]

That commercial dwarves the hype behind Diablo III

[Stallion Free]

Music is great, editing felt seriously off.

[Mechazawa]

I liked the songs in these trailers a lot better when singing didn't come into play.

Makes a decent song turn to shit.

[PsychoWARD23]

wait, isn't this trailer like a month old? :(

Edited; nope

[Arnie]

It's a game which is primarily concerned with shooting people while jumping through the air in slow motion. Truth in advertising if you ask me.

There are ways of marketing successfully and truthfully without firing peoples senses through slow motion bullet scenes and big explosions.

Primary example.

Edit: I also think the ad delivers on the exact level you say it doesn't, Max is shown as tortured and lost, juxtaposed against the images you describe. The trailer sets a tone and mood, plus it has guns.

I think you've developed this belief because of your preordained knowledge of the franchise and this particular instalment, rather than from the advert itself.

[Dabanton]

I think Health are going to be picking up plenty of new fans when this game arrives.

It's been interesting watching them evolve artistically.

[Discotheque]

It's like Michael Mann made a videogame. Cant wait

Yeah, Kane and Lynch tried to emulate that style and kinda got it. I'm thinking Max Payne 3 will do it better though.

They shoulda hired Mann to direct a 2 minute ad or something, omg.

[NullPointer]

There are ways of marketing successfully and truthfully without firing peoples senses through slow motion bullet scenes and big explosions. Primary example.

Meh. Gameplay trumps live action any day, even though I do love some live action trailers.

My favorite would be the full We Are ODST ad. It tells its own small story and introduces you to the hell jumpers at the same time. Brilliant.

[stalker]

I don't really enjoy Rockstar games but their trailers and especially the music in them are really good (both the songs they select and how they use them)

[Snuggler]

Never seen the trailer, but this is the first I've heard of HEALTH doing the soundtrack. That's really f'n cool. I've enjoyed their shit since I first saw this amazing music video: http://www.youtube.com/watch?v=G-PQDF39sr8