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entrement
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(05-11-2012, 01:59 PM)
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Sony shares fell as much as 6.7% to 1,132 yen on the Tokyo Stock Exchange.

The firm, which has been making a loss for each of the past four years, has forecast that it will return to profit in the current financial year.

However, analysts said that investors were not convinced the firm would be able to achieve that target.

"Sony is facing a lot of difficulties and the new president has not been able to produce a clear plan as to how he will turn around the company," Yuuki Sakurai of Fukoku Capital Management told the BBC.

"Even the little that investors have heard, they are not very impressed with."

'Remains at risk'

The Japanese electronics maker has been hit by a spate of issues in recent times.

Its TV business, one of its biggest growth drivers in the past, has been hit hard by increased competition and falling prices. The division has been making losses for eight years in a row.

The company has also lost ground to rivals in the gaming and mobile phone business.

Analysts say the firm has also been lagging behind in innovation and product development, which are key to growth in the consumer electronics sector.

To make matters worse, Sony has had to deal with rising costs and a strong Japanese currency which have also hurt its earnings.


Earlier this year, the newly elected president and chief executive, Kazuo Hirai, announced that the firm would cut 10,000 jobs as part of a major reorganisation.

However, analysts warned that despite the restructuring plan, a falling market share in key segments may continue to hurt Sony.

"On the whole, [Sony] remains at risk of ongoing losses in its cellular application and TV businesses, and we continue to see little prospect of a rise in valuations for the time being," Credit Suisse analysts Yuan Tian and Shunsuke Tsuchiya said in a client note.

http://www.bbc.co.uk/news/business-18030939

Godspeed, Kaz.
jchap
Member
(05-11-2012, 02:03 PM)
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Hopefully now that they ended their retarded Sony Ericsson collaboration perhaps they will come to their senses and make a Vita phone (with non proprietary storage). It could actually be a compelling product.
Akainu
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(05-11-2012, 02:03 PM)
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It mentioned gaming once so it's cool.
shinobi602
(05-11-2012, 02:04 PM)
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Well then...
Erethian
Member
(05-11-2012, 02:07 PM)

Originally Posted by Akainu

It mentioned gaming once so it's cool.

Sony's broader financial state directly affects their capacity to build their gaming business, so of course it's relevant.
DieH@rd
Member
(05-11-2012, 02:07 PM)
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Whatever happens, their gaming division will survive.
M.D
Member
(05-11-2012, 02:07 PM)
It's time for One Sony (Kaz was teasing us that it's the new strategy for Sony, but it's also an actual product!)

TV + PS4 + Blu Ray all in one.
Best in class TV, PS4 obviously comes with new PSN that takes notes from Live/Vita's PSN, box comes with access to PS Suite which now plays all Android games and others, SEN portal brings you Music + Video Unlimited and takes care of all other streaming services (Netflix, Hulu, HBO Go etc)

Thank me later, Sony.
Auto_aim1
MeisaMcCaffrey
(05-11-2012, 02:08 PM)
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I seriously don't know how they're going to turnaround their TV business.
BGBW
Maturity, bitches.
(05-11-2012, 02:09 PM)
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They need more electric dogs and moving music speakers!
Gez
Member
(05-11-2012, 02:09 PM)
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What's the issue if they go 3rd party? It worked well for Sega if you include their PC gaming side. Samsung can take their place.
Dynamite Shikoku
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(05-11-2012, 02:09 PM)
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Sony should just give up on things like TVs
Zeouterlimits
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(05-11-2012, 02:11 PM)
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Originally Posted by Gez

What's the issue if they go 3rd party? It worked well for Sega if you include their PC gaming side. Samsung can take their place.

Didn't Sega just fire a bunch of employee's? Like most of Sega America?
ReaperXL7
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(05-11-2012, 02:12 PM)
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Originally Posted by Gez

What's the issue if they go 3rd party? It worked well for Sega if you include their PC gaming side. Samsung can take their place.

lol it worked out for Sega? Dident they just post a massive loss themselves? Also, lets be honest, Sega has been nowhere near the same company they were in terms of software quality when they were in the hardware business.

also, fewer console artsy games...
Phoenician_Viking
Please listen.
(05-11-2012, 02:12 PM)
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Originally Posted by Meisadragon

I seriously don't know how they're going to turnaround their TV business.

By selling it.
Stumpokapow
Currently AFK. Please ask another moderator for help or support.
(05-11-2012, 02:13 PM)
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Originally Posted by Gez

What's the issue if they go 3rd party? It worked well for Sega if you include their PC gaming side. Samsung can take their place.

Why would Samsung want to take their place?
Leonsito
Member
(05-11-2012, 02:15 PM)
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They should drop the VAIO and TV divisions.
snoopeasystreet
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(05-11-2012, 02:16 PM)
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Originally Posted by Gez

What's the issue if they go 3rd party? It worked well for Sega if you include their PC gaming side. Apple can take their place.

Fixed for probability's sake.
deadlast
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(05-11-2012, 02:16 PM)
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Originally Posted by jchap

Hopefully now that they ended their retarded Sony Ericsson collaboration perhaps they will come to their senses and make a Vita phone (with non proprietary storage). It could actually be a compelling product.

Vita phone for 100 bucks on a 2 year contract, I'm all in. Please make this happen Sony.
Gez
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(05-11-2012, 02:18 PM)
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Originally Posted by snoopeasystreet

Fixed for probability's sake.

I was going type Samsung/Apple but I thought the backlash would of being bigger.
herod
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(05-11-2012, 02:18 PM)
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Originally Posted by M.D

It's time for One Sony (Kaz was teasing us that it's the new strategy for Sony, but it's also an actual product!)

TV + PS4 + Blu Ray all in one.
Best in class TV, PS4 obviously comes with new PSN that takes notes from Live/Vita's PSN, box comes with access to PS Suite which now plays all Android games and others, SEN portal brings you Music + Video Unlimited and takes care of all other streaming services (Netflix, Hulu, HBO Go etc)

Thank me later, Sony.

oh man I think you nailed it with this.

The last nail in Sony's coffin, that is.
darkside31337
Tomodachi wa Mahou
(05-11-2012, 02:19 PM)
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Originally Posted by jchap

Hopefully now that they ended their retarded Sony Ericsson collaboration perhaps they will come to their senses and make a Vita phone (with non proprietary storage). It could actually be a compelling product.

E3 reveal or bust. $99 with contract. Basically the Play but with actual game support through Vita games (oh and lower those digital prices by basically $10 across the board). It's not hard.
Coolwhip
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(05-11-2012, 02:21 PM)
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What are the odds of Sony going under? Everything seems to go wrong, what is keeping them alive exactly?
Rebel Leader
THE POWER OF BUTTERSCOTCH BOTTOMS
(05-11-2012, 02:22 PM)
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Originally Posted by Stumpokapow

Why would Samsung want to take their place?

Why not?
Zeouterlimits
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(05-11-2012, 02:22 PM)
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Originally Posted by darkside31337

E3 reveal or bust. $99 with contract. Basically the Play but with actual game support through Vita games (oh and lower those digital prices by basically $10 across the board). It's not hard.

... yes it is.
First of all, I don't think you realise what battery life this machine would have.
nelsonroyale
Member
(05-11-2012, 02:23 PM)

Originally Posted by Stumpokapow

Why would Samsung want to take their place?

Plus they are unlikely to bring much new to the table, given the way they handle their mobile business...good phones, little innovation

Sony should just keep their camera and gaming divisions and get rid of everything else...these are the two areas they most excel in for me
Green Slime
Banned
(05-11-2012, 02:23 PM)

Originally Posted by DieH@rd

Whatever happens, their gaming division will survive.

While true, I do think it will have to evolve moving forward. They can't continue as they currently are.
fly high ~ayunite~
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(05-11-2012, 02:25 PM)
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Maybe they should consider selling their phone and gaming division (and the patents!!) to Apple.
Pureauthor
(05-11-2012, 02:25 PM)
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Originally Posted by Rebel Leader

Why not?

Enter a arena where historically all of one company has been able to consistently turn a profit? What a sweet deal!
Coolwhip
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(05-11-2012, 02:25 PM)
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Originally Posted by Pureauthor

Enter a arena where historically all of one company has been able to consistently turn a profit? What a sweet deal!

Indeed. Going into the console gaming business right now is probably one of the dumbest things to do.
iNvid02
Member
(05-11-2012, 02:27 PM)
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tv division is a massive black hole that is sucking sony in, its terrible

5-10 years ago sony tv would be at the top of my list
today its near the bottom, so overpriced its not funny

samsung are doing it right, thats why we have 2 of their TVs
Erethian
Member
(05-11-2012, 02:27 PM)

Originally Posted by Rebel Leader

Why not?

Losing money isn't fun.
Criminal Upper
Banned
(05-11-2012, 02:28 PM)
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Sony should pack it up, and just start releasing all their products on iOS.
lowrider007
Licorice-flavoured booze?
(05-11-2012, 02:30 PM)
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Thing is Sony's TV's are always overpriced, if I went into a store and a Sammy and Sony were the same price I would choose the Sony every time, but I'm not going to pay extra for one, the difference in IQ is much less these days.
SirIgbyCeaser
Banned
(05-11-2012, 02:31 PM)
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Lee Iaccoca where are you?!!?!? Sony needs your spirit.

PS: Sony needs to fire Kaz and get an outsider from sony who can without guilt fix the horrendous mismanagement that happens in that company. Insiders could not see how broken the company is because they don't know how a successful High value hardware company could work.

Also sony needs to start selling things. Like developers to publishers, laptop factories and laptop divisions, sony Ericsson is nice and all but sell it to microsoft.

To fix the company it has to focus on core things and become simple: TV, Sound, WalkMen, Playstation, and creative content for said devices.(Movies and Music)

And try to follow a quality over quantity approach on everything it sells. Less tv's but more features on individual tv's ect.
Last edited by SirIgbyCeaser; 05-11-2012 at 02:42 PM.
BigDug13
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(05-11-2012, 02:32 PM)
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Aren't all the Japanese TV manufacturers struggling though? Korean companies LG and especially Samsung are killing it right now.

It helps that South Korea gives these companies government subsidies to allow them to provide a lower priced product and be globally competitive.

So it makes sense that the Samsung TV of equal price of a Sony TV will probably be better quality, and a Samsung TV of equal quality to a Sony will be cheaper.
Last edited by BigDug13; 05-11-2012 at 02:37 PM.
Ashes
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(05-11-2012, 02:39 PM)
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Originally Posted by lowrider007

Thing is Sony's TV's are always overpriced, if I went into a store and a Sammy and Sony were the same price I would choose the Sony every time, but I'm not going to pay extra for one, the difference in IQ is much less these days.

Things have changed recently.
CiSTM
Banned
(05-11-2012, 02:40 PM)
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Originally Posted by jchap

Hopefully now that they ended their retarded Sony Ericsson collaboration perhaps they will come to their senses and make a Vita phone (with non proprietary storage). It could actually be a compelling product.

Sony Ericsson collab has been over for some time now and PSP phone would probably bomb badly.
HawksWinStanley
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(05-11-2012, 02:41 PM)
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When shopping for a tv I haven't even bothered looking at Sony products lately. The quality is par for the course but the price is not. I typically gravitate towards Saumsung or Panasonic depending on what I'm looking for. Apparently I'm not alone.
GTP_Daverytimes
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(05-11-2012, 02:43 PM)
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It can't get any worse at this point, i wish Kaz good luck in his restructuring of the company. It shows how a company can fall in just a decade.

Originally Posted by CiSTM

Sony Ericsson collab has been over for some time now and PSP phone would probably bomb badly.

I wouldn't call 2 months sometime, give them a year or so.
CiSTM
Banned
(05-11-2012, 02:44 PM)
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Originally Posted by BigDug13

Aren't all the Japanese TV manufacturers struggling though? Korean companies LG and especially Samsung are killing it right now.

It helps that South Korea gives these companies government subsidies to allow them to provide a lower priced product and be globally competitive.


So it makes sense that the Samsung TV of equal price of a Sony TV will probably be better quality, and a Samsung TV of equal quality to a Sony will be cheaper.

Japan does this too, and they even go to great lenghts to stop foreign manufacturers from entering Japanese markets or simply tax them more then they do Japanese companies.
MajorPain
Member
(05-11-2012, 02:45 PM)
I remember buying Sony products because if I bought Sony I knew it was good quality you paid more but the quality was so much better now I avoid Sony at all cost I think they forgot how to make a quality product.
Zeouterlimits
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(05-11-2012, 02:47 PM)
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Originally Posted by MajorPain

I remember buying Sony products because if I bought Sony I knew it was good quality you paid more but the quality was so much better now I avoid Sony at all cost I think they forgot how to make a quality product.

Eh, the quality is fine, they're just not good at pricing it/staying competitive.
Man-is-Obsolete
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(05-11-2012, 02:47 PM)
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Originally Posted by BigDug13

Aren't all the Japanese TV manufacturers struggling though? Korean companies LG and especially Samsung are killing it right now.

Yea Panasonic posted a $10 billion loss and I believe Sharp lost big as well. Which is why Kaz is shifting focus away from TVs and making their TV line cheaper. Sony's new focus is on cameras/camcorders, mobile phones, and gaming. Seems like they are trying to become smaller and more efficient. Will be interesting to see how that all shakes out.
ToxicAdam
Banned
(05-11-2012, 02:51 PM)
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Playstation 4 is built into televisions. Retails for 800-1500 dollars.

DO IT SONY
Uncle Rupee
Fear not, Nintendo. The masses shall stop getting new smartphones soon enough. Then these children led astray shall return to your glory.
(05-11-2012, 02:52 PM)
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Remember when Sony was cool?



It's time to bring these little guys back.
Yalstromo
Banned
(05-11-2012, 02:54 PM)

Originally Posted by MajorPain

I remember buying Sony products because if I bought Sony I knew it was good quality you paid more but the quality was so much better now I avoid Sony at all cost I think they forgot how to make a quality product.

lol what?
They're still making great products!
knitoe
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(05-11-2012, 02:54 PM)
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Originally Posted by ToxicAdam

Playstation 4 is built into televisions. Retails for 800-1500 dollars.

DO IT SONY

It's Sony we are talking about so more like 3-4K with the competitors' comparable TVs being 1K less.
TedNindo
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(05-11-2012, 02:54 PM)
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I like Sony products but they can't compete anymore. Sony TV's are more expensive and unjustifiably so. They've been the best in hardly anything the last years. Panasonic/Pioneer made better tv's and now Samsung is taking them all for a run with their LCD LED's and when OLED's come out later this year they are giving the finishing blow.
They also missed the boat with their videocamera's which were top of their class because it's better to get a canon camera these days. For less money you get professional results.
They also missed their chance with the MP3 players.
The only thing that really worked out for them in recent years is the blu-ray player. There seems to be a serious lack of good R&D at Sony or something. They were the first with an OLED on the market why didn't they invest more into this?
Last edited by TedNindo; 05-11-2012 at 02:59 PM.
big_z
just gonna rub one out
in the next few minutes
(05-11-2012, 02:55 PM)
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Originally Posted by Coolwhip

What are the odds of Sony going under? Everything seems to go wrong, what is keeping them alive exactly?

decent odds. they're like 90's sega where they're already broke, managed like shit and are living off good will that they can turn things around in the next couple years. unless they show massive improvements in earnings they wont be long for this world.

Originally Posted by Yalstromo

lol what?
They're still making great products!

not really. they're products arent budget quality by any means but rather on par or slightly worse than competing products yet sony still charges a premium. making matters worse is that consumers no longer hold the brand name highly anymore.
Last edited by big_z; 05-11-2012 at 03:00 PM.
MajorPain
Member
(05-11-2012, 02:56 PM)

Originally Posted by Zeouterlimits

Eh, the quality is fine, they're just not good at pricing it/staying competitive.

I don't think so, they use to be the number 1 tv. The last tv I bought I didn't even consider a Sony. Seems like Samsung and Panasonic have past them up in this area. Also they missed the whole mp3 era. And still it is beyond me why they always insist on going with their own proprietary media formats.

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