Nintendo usually does a ND every month and when they couldn't in December they specifically called attention to it. In fact, just two days ago I was wondering when they'd announce this month's.
What are you trying to say?
I wonder how reactionary this ND is. Was this something that was planned for January all along, or did they bump it up from February or March due to significant decreased sales to help generate additional buzz and excitement?
It seems like they just fall out of the sky because they only announce them a day ahead of time, before there was a couple days (up to a week sometimes) lead-in.