Turns out the game was pirated by 90%+ of the people that have played it. The game is available for $8 DRM free, with a demo.
The cracked version is nearly identical to the real thing except for one detail… Initially we thought about telling them their copy is an illegal copy, but instead we didn’t want to pass up the unique opportunity of holding a mirror in front of them and showing them what piracy can do to game developers. So, as players spend a few hours playing and growing their own game dev company, they will start to see the following message, styled like any other in-game message:
"Boss, it seems that while many players play our new game, they steal it by downloading a cracked version rather than buying it legally.
If players don’t buy the games they like, we will sooner or later go bankrupt."
Slowly their in-game funds dwindle, and new games they create have a high change to be pirated until their virtual game development company goes bankrupt.
"Is there some way to avoid that? I mean can I research DRM or something …"
And another user:
"Why are there so many people that pirate? It ruins me!"