Discussions with retail chains at executive level paint Nintendo's 2013 release strategy as extensive, with the headline draw being a new 3D Mario game released on Wii U by October.
However, one person close to the matter has said Nintendo's executive circle was not comfortable fully promoting Wii U until the release of the system's spring update. In January, Nintendo said two updates would arrive before the summer is over.
A number of blockbuster Wii U games will be released from summer until the end of the year, one of which is a new 3D Mario title. Although CVG is not yet able to confirm what the others will be, a new Mario Kart will debut in playable form at E3.
The marketing campaign will commence at the Los Angeles event (although some claim sooner), where the 3D Mario game will also be playable on the show floor. The title will be released before October, pending development delays.
Shelly Pearce, the PR director at Nintendo UK, told CVG: "From July onwards we will launch a succession of Wii U titles and we will promote these extensively until the end of the year. Marketing activity will include TV, print, online and PR as well as comprehensive experiential and social media campaigns".
She added: "We have a strong line up planned for Wii U in the second half of 2013 including the likes of Pikmin 3, Wonderful 101, The Legend of Zelda: The Wind Waker HD Wii U.
"We are looking forward to launching these in the UK and for the opportunity to showcase the full potential of Wii U."
Rob Crossley (article writer) tweeted this right after the article went up.
But genuinely, there are some really special things lined up for Wii U. Really interesting Xmas for all
Take with giant grains of salt and feed me to the Pikmin if old.
If true Wii U's second half of the year could feature, at least:
-New Super Luigi DLC
-The Wonderful 101
-Wii Party U
-Wii Fit U
-LoZ: Wind Waker HD
This is at least 1 first party game a month until the end of the year (between July/August), short of any 'surprises'.