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zakislam
Member
(06-07-2013, 06:48 PM)
http://www.reddit.com/r/gaming/comme...nitoring_this/

Just thought I'd share something interesting that happened to me this week. I work for a marketing firm in Redmond that has a contract with Microsoft. I can't say specifically which division, but suffice to say we are not involved with the Xbox.

We had a pretty large meeting this week at one of the offices off 31st and, because this was the first time we had visited the Microsoft complex, we got a tour of some of the buildings. It's a quite amazing place. We won't the only visitors either; there were contractors from quite a number of other firms visiting, and presumably meeting to discuss projects related to our own.

We had a semi-formal meeting in one of the larger meeting rooms, followed by lunch and some more touring. In some of the buildings they have offices for a whole range of different divisions all mixed together (e.g. I saw Skype offices, Windows Phone offices and more all in just one building). At one point we visited one of the Xbox offices, and our guide went off to find a particular manager for us to meet. He was gone for a while, so we were left hanging in the middle of a fairly hectic office for several minutes.

While we were waiting, various marketing employees said hello to us/shook our hands - it was a pretty friendly place. Just nearby were two guys chatting at one of their PCs, and they caught my attention because they were on Reddit! I thought that was pretty cool, and presumed they were having a late lunch break and were just goofing around online. I kind-of started to eavesdrop (I honestly couldn't help it, they were talking about Reddit!) and realized they were actually talking business. One of the exchanges went like this:
"I got a few more on pics and some of the smaller subs"
"Honestly just don't bother I think, stay focused on gaming. We really should be spending 90% of our time there." [Note: I presume they were referring to /r/pics and /r/gaming]

His coworker went back to his own computer, and he continued Redditing while we waited. He must've really been hyped up on caffeine or something, because his typing was like a machine gun and he was switching tabs like crazy (or maybe that's just because Microsoft hires the 'hacker' type of guys?) Anyway I noticed he was mass-downvoting a ton of posts and comments, and he kept switching to other tabs to make posts and comments of his own.

I couldn't make out exactly what he was posting, but I presumed he was doing RM (reputation management) and asked my boss about it later. According to my boss, MS have just brought in a huge sweep of SMM managers to handle reputation management for the Xbox One. If you're unfamiliar with reputation management (http://en.wikipedia.org/wiki/Reputation_management), it is basically what it sounds like.

Social media managers doing RM focus on providing positive posts, likes and shares to promote the brand on social media sites and forums - usually posing as the 'happy customer' archetype through a multitude of accounts. In the last year or so, Reddit has become more and more important to an overall RM strategy.

It also often involves 'debunking' people who make negative or critical comments about the brand online. I've done this myself for numerous clients before (even on Reddit once, sorry!). It is fairly standard procedure, although usually not so much for huge companies like Microsoft. I don't know why such a huge company needs to devote energy to this, because their brand is already extraordinarly well-known. But in any case, they seem to be putting a BIG focus on it for the Xbox One. Not only in-house; they're also dishing out the big bucks for some pretty high-profile marketing firms to do the work for them. Reddit will absolutely be a part of that strategy, and the couple of guys I saw were probably just the tip of the iceberg.

I'm a fairly die-hard gamer and Redditor who frequents this sub a lot. After seeing all the massive debates about the Xbox lately, I thought you guys would probably find that little morsel to be interesting. There's a good chance that many of the positive posts/comments we're seeing about the Xbox One have been posted by employees from one of those marketing firms. It's fairly standard to diss your competitors too, so I'm guessing some of the negative posts about it might even be from Sony. That's just a hypothesis, though it wouldn't be the first time a seeming-crapstorm among "Redditors" was actually just a proxy war between marketing employees.

One such employee doing just that, apparently.
kadotsu
Member
(06-07-2013, 06:49 PM)
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Truly shocking news.
Spongebob
Banned
(06-07-2013, 06:49 PM)
Pathetic.
Impeccable
Member
(06-07-2013, 06:50 PM)
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There is a reason so many GAF people are dying.
1-D_FTW
Member
(06-07-2013, 06:50 PM)
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*APPLAUSE*

WOO-HOO!
krypt0nian
Dragona's Dogma
(06-07-2013, 06:51 PM)
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Stinks of desperation. Not shocking considering.
DMPrince
Member
(06-07-2013, 06:51 PM)
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$1 billion dollar marketing.
Plasmid
Member
(06-07-2013, 06:51 PM)
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Corporate shills nothing new, wait until they get on GAF.
genjiZERO
Member
(06-07-2013, 06:52 PM)
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Originally Posted by Impeccable

There is a reason so many GAF people are dying.

Yeah whatever happened to thread bishoptl talked about the other day with the curious email registrations?
Manmademan
Member
(06-07-2013, 06:53 PM)
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yeah, definitely a known thing. I'm sure Nintendo and Sony are doing this as well (not to mention EA,Activision, etc) but this has been a goddamn flood.

The more exposure and push back this gets, the better.
sub_o
Member
(06-07-2013, 06:53 PM)
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Wow. All I know is that major Nelson has been posting quite regularly at /r/xboxone . But his posts are mostly answering people's questions though
darkwing
Member
(06-07-2013, 06:53 PM)
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$1B can buy a lot of thingies
jtb
the walrus
(06-07-2013, 06:53 PM)
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I don't care.

MS is a company with a lot of money and a lot of money to spend on advertisements. if they're not violating the reddit TOS... who cares?
Kazuma Kiryu
Member
(06-07-2013, 06:53 PM)
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Originally Posted by genjiZERO

Yeah whatever happened to thread bishoptl talked about the other day with the curious email registrations?

the mods decided against it, but will be banning people accordingly.
codhand
Member
(06-07-2013, 06:54 PM)
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uses hs level insults like "retard" too, no wonder he cant do that shit here on gaf, he wouldnt last a day
jokkir
Member
(06-07-2013, 06:54 PM)
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I would assume that other companies with the money do this to an extent. Much like the fake applauds during their conferences (Sony, Microsoft, not sure about Nintendo)
Jb
Member
(06-07-2013, 06:54 PM)
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What's the point? They're not going to change people's opinios just by trying to limit the amount of negative press.
Freki
Member
(06-07-2013, 06:54 PM)
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Originally Posted by Plasmid

Corporate shills nothing new, wait until they get on GAF.

I'm afraid they are already here.
Lizzie McGuire
Junior Member
(06-07-2013, 06:54 PM)
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I've seen some suspicious posters on other gaming communities relentlessly squatting on Xbox One threads. Almost seems like there are 3 or 4 people sharing the account in round-the-clock shifts.
Haziq
Member
(06-07-2013, 06:54 PM)
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Hahahaha... wow.
cpp_is_king
Member
(06-07-2013, 06:54 PM)
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But the Xbox One truly is a remarkable piece of hardware. Ask me anything, what would you like to know? I'm all ears.


I'm not a Microsoft employee

No really, I'm serious

Trust me, that was a joke and I think Xbox One is a piece of shit
ilnadmy
Member
(06-07-2013, 06:54 PM)
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How dare you OP, MS would never stoop so low. You are just trying very hard to make MS look bad.

<.<

>.>
jmls1121
Banned
(06-07-2013, 06:54 PM)
Pathetic.

That money could be going into better game development. But instead it is going into trying to sway the masses into buying their shit-riddled DRM box.
baekshi
Member
(06-07-2013, 06:55 PM)
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They must be here also.
GuardianE
Member
(06-07-2013, 06:55 PM)
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Originally Posted by Plasmid

Corporate shills nothing new, wait until they get on GAF.

I've got news for you...
King_Moc
Member
(06-07-2013, 06:55 PM)
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Instead of this ridiculously ott, clandestine defence MS is putting up, why don't they just make a console that isn't shit?
statham
be hot
be naughty
be Xbox
(06-07-2013, 06:55 PM)
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That guy is so fired.
Spongebob
Banned
(06-07-2013, 06:55 PM)

Originally Posted by Plasmid

Corporate shills nothing new, wait until they get on GAF.

About that....
gaming_noob
Member
(06-07-2013, 06:55 PM)
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Baldmer needs to go down.
NoirVisage
Member
(06-07-2013, 06:55 PM)
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Originally Posted by Kazuma Kiryu

the mods decided against it, but will be banning people accordingly.

I'm cool with that, seeing a shill shilling, followed by SWIFT ban tag is a beautiful sight.
Htown
STOP SHITTING ON MY MOTHER'S HEADSTONE
(06-07-2013, 06:55 PM)
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Bish

You're gonna need a bigger boat
SummitAve
Member
(06-07-2013, 06:56 PM)
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Originally Posted by jmls1121

Pathetic.

That money could be going into better game development. But instead it is going into trying to sway the masses into buying their shit-riddled DRM box.

Yea, that's totally how it works...
WinFonda
(06-07-2013, 06:56 PM)
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Corporations are people, my friend.
Zophar
Member
(06-07-2013, 06:56 PM)
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There's absolutely people doing the same thing here.
LiK
Member
(06-07-2013, 06:56 PM)
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They're doing that here too
Zombie James
(06-07-2013, 06:56 PM)
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Originally Posted by jtb

I don't care.

MS is a company with a lot of money and a lot of money to spend on advertisements. if they're not violating the reddit TOS... who cares?

Infiltrating and trying to influence social media by pushing a corporate message is deceptive and screams of desperation. You should care.
Zeroth
Member
(06-07-2013, 06:56 PM)
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Originally Posted by baekshi

They must be here also.

They are, and the mods have been handling them as they shown up.
SlowRevolution
Member
(06-07-2013, 06:56 PM)
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Originally Posted by jtb

I don't care.

MS is a company with a lot of money and a lot of money to spend on advertisements. if they're not violating the reddit TOS... who cares?

do you really not get why people would care about this?
Morthas
Junior Member
(06-07-2013, 06:56 PM)
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One bad news after another... Is there anything positive to say?
Betty
Member
(06-07-2013, 06:56 PM)
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If this is true, then it's fair to assume they've sent some shills to Gaf as well, yes?
dreamcastmaster
PayPal bishoptl for tags
(06-07-2013, 06:56 PM)
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Originally Posted by Plasmid

Corporate shills nothing new, wait until they get on GAF.

They're already here and the mods are aware of them in the new batch of juniors.
Beelzebubs
Member
(06-07-2013, 06:56 PM)
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Originally Posted by King_Moc

Instead of this ridiculously ott, clandestine defence MS is putting up, why don't they just make a console that isn't shit?

I don't think the console itself will be too shit, it's just the policies dictating the console that are shit.
Brinbe
Member
(06-07-2013, 06:56 PM)
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hahahaha, fucking pathetic. Thank God for the great mod team here, that's been able to root out the astro-turfers.
Plinko
Wildcard berths that can't beat teams without a winning record should have homefield advantage
(06-07-2013, 06:56 PM)
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Not surprising. We've seen it here for weeks.

Despicable, though. Absolutely despicable.
Honey Bunny
Member
(06-07-2013, 06:57 PM)
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Bish save us
Psycho_Mantis
Member
(06-07-2013, 06:57 PM)
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Bish crashing the astroturfing party:

Deadly Cyclone
Pride of Iowa State
(06-07-2013, 06:57 PM)
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Don't all companies do this? I mean they have paid social media people. What better way than to post on Twitter/FB/Reddit/etc. and try to make your product look good.

Not saying it isn't kind of sketchy, but I think more than just MS do this.
Savitar
Member
(06-07-2013, 06:57 PM)
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You hear about these sort of things from year to year, been going on for a long time be it at message boards or otherwise.
demosthenes
Member
(06-07-2013, 06:57 PM)
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Originally Posted by Plasmid

Corporate shills nothing new, wait until they get on GAF.

Do you think they aren't?
Linkhero1
Member
(06-07-2013, 06:57 PM)
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I bet they wish they had Bish on their site now.

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