Originally Posted by MCVUK
“A few years ago, we’d launch a title, it would be sold physically, then we would sell catalogue versions of it. Today we launch a title, and often – if not always – put out DLC. We’ve talked about recurrent consumer spending, where we have offerings where fans can engage and spend money on an on-going basis.
“With GTA V, we have sold 32.5m units in to date, which is extraordinary. 70 per cent of people that have played GTA V while online have played GTA Online, which is a free-to-play experience. And recurrent consumer spending related to GTA Online represented nearly half of our digitally delivered revenue in the quarter. So people are voting that they want to stay engaged and they are voting with their wallets.”
Originally Posted by Take-Two
The largest contributors to net revenue in fiscal third quarter 2014 were Grand Theft Auto V®, NBA® 2K14, and WWE® 2K14. Non-GAAP net revenue from digitally-delivered content grew 42% year-over-year to $132.8 million, driven by the Grand Theft Auto series, the NBA 2K franchise, and offerings for Borderlands® 2 and BioShock® Infinite.