• Register
  • TOS
  • Privacy
  • @NeoGAF

Rösti
Member
(03-11-2014, 10:11 PM)
Rösti's Avatar
Update (studio, not a game):

Leap Experience Pioneers (LXP) are an in-house games developer for Microsoft based in the US. Although they had been in existence for some years they thought it was the right time to define their identity. Something that all parts of their business could relate to, but more importantly, be inspired by. They considered themselves pioneers (as their name suggests) and wanted to encapsulate the the spirit of fronteering Americans - combining a cowboy with an astronaut with attitude. We then set about creating some short animated logo stings and brand guideline document. - See more at: http://www.territorystudio.com/work/....HFrgBuyl.dpuf

http://www.territorystudio.com/work/motion/?p=lxp


On March 6, 2014, Microsoft filed a trademark via the USPTO for "LXP". It entered the Trademark Reporting and Monitoring System (TRAM) yesterday, on March 10. It's a basic 1(b) Intent-to-Use filing for game software, and reads as following:

Word Mark LXP
Goods and Services IC 009. US 021 023 026 036 038. G & S: Game software
Mark Drawing Code (0) UNKNOWN
Serial Number 86213555
Filing Date March 6, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Microsoft Corporation CORPORATION WASHINGTON 1 Microsoft Way Redmond WASHINGTON 980526399
Description of Mark The mark consists of The letters "LXP" superimposed over an image of an astronaut.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Source: http://tsdr.uspto.gov/documentviewer...Index=1&page=1



Now, this could certainly be a smaller title like Marlow Briggs and the Mask of Death. Been a few of that kind recently. But could also be something bigger, for Xbox One, of course. The mention of astronaut in the mark description tells at least that this in one way or another concerns space.

I find this particular application interesting because it features a "logo" from the get go, which is quite rare for Microsoft. They didn't provide a logo in conjunction with the recent applications for "Tentacles: Enter the Mind" or "Throne Together" anyway. Well well, let the speculation begin.
Last edited by Rösti; 03-11-2014 at 10:33 PM.
JaggedSac
Member
(03-11-2014, 10:13 PM)
JaggedSac's Avatar
Yeah, most likely a little W8 game.
TeRey09
Member
(03-11-2014, 10:16 PM)
TeRey09's Avatar
That image looks pretty cool.
yurinka
Member
(03-11-2014, 10:20 PM)
yurinka's Avatar
It's Little eXTREEEME Planet ! One million trOOOPS!11
Last edited by yurinka; 03-11-2014 at 10:26 PM.
Doffen
Member
(03-11-2014, 10:22 PM)
Doffen's Avatar
Neat.

Looks like they are aiming to create a brand. That's one of the few occasions Microsoft trademarks the logo.

Edit: My statement still works.
Last edited by Doffen; 03-11-2014 at 10:40 PM.
RoboPlato
I'd be in the dick
(03-11-2014, 10:23 PM)
RoboPlato's Avatar
I like the logo.
jond76
Member
(03-11-2014, 10:23 PM)
jond76's Avatar

Originally Posted by RoboPlato

I like the logo.

me too. Hope it's something cool.
Baroquemantic
Member
(03-11-2014, 10:23 PM)
Baroquemantic's Avatar
Lunar something Pilots
Anth0ny
Member
(03-11-2014, 10:24 PM)
Anth0ny's Avatar
Cool logo.
Kifimbo
Member
(03-11-2014, 10:25 PM)
Kifimbo's Avatar
Found this (a year old):

http://vimeo.com/60286610

EDIT: It's also on YouTube.
Rolf NB
Member
(03-11-2014, 10:25 PM)
Rolf NB's Avatar
Hey it's that Master Chef.
Impeccable
Member
(03-11-2014, 10:26 PM)
Impeccable's Avatar
Dead Space in Space
Heretic
Member
(03-11-2014, 10:27 PM)
Heretic's Avatar
Bring some games to Windows Phone!
Kifimbo
Member
(03-11-2014, 10:27 PM)
Kifimbo's Avatar



Leap Experience Pioneers (LXP) are an in-house games developer for Microsoft based in the US. Although they had been in existence for some years they thought it was the right time to define their identity. Something that all parts of their business could relate to, but more importantly, be inspired by. They considered themselves pioneers (as their name suggests) and wanted to encapsulate the the spirit of fronteering Americans - combining a cowboy with an astronaut with attitude. We then set about creating some short animated logo stings and brand guideline document. - See more at: http://www.territorystudio.com/work/....HFrgBuyl.dpuf

More here: http://www.territorystudio.com/work/motion/?p=lxp
cormack12
Member
(03-11-2014, 10:27 PM)
cormack12's Avatar
Leap Experience Pioneers (LXP) are an in-house games developer for Microsoft based in the US. Although they had been in existence for some years they thought it was the right time to define their identity. Something that all parts of their business could relate to, but more importantly, be inspired by. They considered themselves pioneers (as their name suggests) and wanted to encapsulate the the spirit of fronteering Americans - combining a cowboy with an astronaut with attitude. We then set about creating some short animated logo stings and brand guideline document. - See more at: http://www.territorystudio.com/archi....HwF5aoDP.dpuf


http://www.territorystudio.com/archive/?p=lxp


Edit: beaten.....
Miles Quaritch
lemme stick dat Red Ring
(03-11-2014, 10:28 PM)
Miles Quaritch's Avatar
What are the chances this is that oft rumoured space based horror title that was in the works?

I know Black Tusk were the ones rumoured to be working on it, but it's possible MS moved it over to another developer as Shangheist started to come together?
TheOddOne
Member
(03-11-2014, 10:28 PM)
TheOddOne's Avatar
What the what.
CassidyIzABeast
Member
(03-11-2014, 10:29 PM)
CassidyIzABeast's Avatar
GDC? GDC
derFeef
lil' bit tasty
(03-11-2014, 10:30 PM)
derFeef's Avatar

Originally Posted by Miles Quaritch

What are the chances this is that oft rumoured space based horror title that was in the works?

I know Black Tusk were the ones rumoured to be working on it, but it's possible MS moved it over to another developer as Shangheist started to come together?

Don't make me excited, it's probably a mobile or Win8 game, if even.
Rösti
Member
(03-11-2014, 10:31 PM)
Rösti's Avatar
So it's a studio then, not a game (though could be that as well). Searched for LXP but found very little. Thanks, Kifimbo.
kaching
"GAF's biggest wanker"
(03-11-2014, 10:31 PM)
kaching's Avatar
Looks more like a pilot outfit, helmet for high altitude flight.

League of eXtraordinary Pilots?

(cool logo)

EDIT: nvm, lttp as usual.
Miles Quaritch
lemme stick dat Red Ring
(03-11-2014, 10:32 PM)
Miles Quaritch's Avatar

Originally Posted by derFeef

Don't make me excited, it's probably a mobile or Win8 game, if even.

Yeah, it's probably WP8 or Win 8, but I'd love for it to that space horror title.

Anyway,

Territory create ingame assets for Killzone: Mercenary

Over the past year, Territory worked with Guerrilla Cambridge on the latest release in the Killzone franchise, specifically for the PlayStation Vita platform.

Working with the game development and creative services teams, Territory created all the ingame cutscenes for mission briefings, weapon tutorials, credits sequence, and animated game and studio logos.

The game is due for release Sep 6, 2013.
- See more at: http://www.territorystudio.com/news/....ZsUwXdZl.dpuf

Schrade
The Amiga Brotherhood
(03-11-2014, 10:34 PM)
Schrade's Avatar
I think it's a pretty damn cool logo.
DagnastyEp
Member
(03-11-2014, 10:35 PM)
DagnastyEp's Avatar
Well, hopefully it turns out to be something really cool. A space exploration type game on my Xbox One would be awesome.
Kifimbo
Member
(03-11-2014, 10:37 PM)
Kifimbo's Avatar
The categories for this project are: Branding, Identity, Motion.
derFeef
lil' bit tasty
(03-11-2014, 10:38 PM)
derFeef's Avatar
Thread title needs update I think :) It's not a game.
brotkasten
A bitter, cynical, safe moist as dude
(03-11-2014, 10:39 PM)
brotkasten's Avatar
Please read the thread carefully.

LXP is a first party studio, not a video game.

"Leap Experience Pioneers (LXP) are an in-house games developer for Microsoft"

I hope they're producing bigger games.
Rösti
Member
(03-11-2014, 10:39 PM)
Rösti's Avatar

Originally Posted by derFeef

Thread title needs update I think :) It's not a game.

Yeah, an update to the title would be good. I provided an update in the OP, but I can't change the title so that's for a mod to do.
Vico
Member
(03-11-2014, 10:41 PM)
Vico's Avatar

LEAP, however, is more nebulous: it's an "incubation team," identified as "the people that developed Kinect and profoundly changed the way people interact with technology." It sounds like some kind of think tank for games -- but one that is making a game right now, as it needs a level designer.

http://www.joystiq.com/2012/01/23/mi...-game-studios/

Two years ago, they were apparently making games.
CassidyIzABeast
Member
(03-11-2014, 10:41 PM)
CassidyIzABeast's Avatar
Microsoft originally filed the trademark for Leap Experience Pioneers back in 2012 but they abandoned it this past January

http://tsdr.uspto.gov/#caseNumber=85...e=statusSearch


LPX rolled off the tongue better.
Doffen
Member
(03-11-2014, 10:42 PM)
Doffen's Avatar
Anyone want to go on domain hunting? Microsoft are usually pretty fast regarding grabbing domains.
derFeef
lil' bit tasty
(03-11-2014, 10:42 PM)
derFeef's Avatar

Originally Posted by Vico

http://www.joystiq.com/2012/01/23/mi...-game-studios/

Two years ago, they were apparently making games.

Just wanted to post that. Cool. More Kinect games are needed - or more games in the veins of Spark etc.
Team Vernia
(03-11-2014, 10:42 PM)
Team Vernia's Avatar

Originally Posted by Vico

http://www.joystiq.com/2012/01/23/mi...-game-studios/

Two years ago, they were apparently making games.

Hmm... Kinect studio. That's good since the only Kinect games coming we know of are Kinect Sports Rivals, D4, and Fantasia.
thesuperfunk
Member
(03-11-2014, 10:45 PM)
thesuperfunk's Avatar

Originally Posted by Schrade

I think it's a pretty damn cool logo.

.
Doffen
Member
(03-11-2014, 10:49 PM)
Doffen's Avatar
They are working on Crackdown 3.
Right guys?
Guys?
:'(
Havoc2049
Junior Member
(03-11-2014, 10:49 PM)
Havoc2049's Avatar
Here is to hoping for a new Starlancer game!
Dynopia
Member
(03-11-2014, 10:52 PM)
Dynopia's Avatar

Originally Posted by Doffen

They are working on Crackdown 3.
Right guys?
Guys?
:'(

It's coming, you just have to be patient!
Paco
Member
(03-11-2014, 10:57 PM)
Paco's Avatar
Reboot Jet Force Gemini, please.
malfcn
Member
(03-11-2014, 10:59 PM)
malfcn's Avatar
Space Horror? I'm in if true. Like the logo mark.
jooey
The Motorcycle That Wouldn't Slow Down
(03-11-2014, 11:00 PM)
jooey's Avatar
league of extraordinary pussies
Dusky
Member
(03-11-2014, 11:01 PM)
Dusky's Avatar

Originally Posted by derFeef

Just wanted to post that. Cool. More Kinect games are needed - or more games in the veins of Spark etc.

2 years is a long time. So I won't assume that they're a Kinect studio just yet. Look at Black Tusk, they started out with a Kinect game and that got binned.
Doffen
Member
(03-11-2014, 11:49 PM)
Doffen's Avatar

Originally Posted by Dusky

2 years is a long time. So I won't assume that they're a Kinect studio just yet. Look at Black Tusk, they started out with a Kinect game and that got binned.

Might have scrapped a few projects along the way. I just hope they are living up to their name and logo. Would be sad if they released a mediocre game.
TheUnsunghero26
Member
(03-12-2014, 05:09 AM)
TheUnsunghero26's Avatar
First thing I thought of after seeing the logo, was this concept artist that Microsoft had hired a while back. I know it's unrelated, but the big helmet made me think back to it.
Bheaze
Banned
(03-12-2014, 05:10 AM)
Wonder what they're working on, I hope it's a AAA XB1 project. TIME TO TWEET PHIL SPENCER!
LukasTaves
Member
(03-12-2014, 06:01 AM)
LukasTaves's Avatar
The name makes it sound like they will be the studio to push for new kinect gaming experiences.

Bring it on!
SwiftDeath
Member
(03-12-2014, 06:11 AM)
SwiftDeath's Avatar
Worth it for the logo alone
lifeexpectancy
Member
(03-12-2014, 06:13 AM)
lifeexpectancy's Avatar

Originally Posted by JaggedSac

Yeah, most likely a little W8 game.

TBH with the big fat X in the logo I would say it's reasonable to expect it to be at least a 360/XB1 combined digital release if not a full XB1-only game.
jbug617
Member
(03-12-2014, 06:14 AM)
jbug617's Avatar
What happens if they are moving Kinect games to this studio and Rare goes back to making a traditional game.
MCD
Member
(03-12-2014, 06:23 AM)
MCD's Avatar

Originally Posted by jbug617

What happens if they are moving Kinect games to this studio and Rare goes back to making a traditional game.

Get real now.
Bheaze
Banned
(03-12-2014, 06:28 AM)
Says on Microsoft Studios Wikipedia Page that they're working on an AAA Unannounced Original IP Xbox One Exclusive (+1 Hype)
http://gyazo.com/1b907de71221d9544c42f8497f1db234
Last edited by Bheaze; 03-12-2014 at 06:30 AM.

Thread Tools