Leap Experience Pioneers (LXP) are an in-house games developer for Microsoft based in the US. Although they had been in existence for some years they thought it was the right time to define their identity. Something that all parts of their business could relate to, but more importantly, be inspired by. They considered themselves pioneers (as their name suggests) and wanted to encapsulate the the spirit of fronteering Americans - combining a cowboy with an astronaut with attitude. We then set about creating some short animated logo stings and brand guideline document. - See more at: http://www.territorystudio.com/work/....HFrgBuyl.dpuf
On March 6, 2014, Microsoft filed a trademark via the USPTO for "LXP". It entered the Trademark Reporting and Monitoring System (TRAM) yesterday, on March 10. It's a basic 1(b) Intent-to-Use filing for game software, and reads as following:
Word Mark LXP
Goods and Services IC 009. US 021 023 026 036 038. G & S: Game software
Mark Drawing Code (0) UNKNOWN
Serial Number 86213555
Filing Date March 6, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Microsoft Corporation CORPORATION WASHINGTON 1 Microsoft Way Redmond WASHINGTON 980526399
Description of Mark The mark consists of The letters "LXP" superimposed over an image of an astronaut.
Type of Mark TRADEMARK
Live/Dead Indicator LIVE
Now, this could certainly be a smaller title like Marlow Briggs and the Mask of Death. Been a few of that kind recently. But could also be something bigger, for Xbox One, of course. The mention of astronaut in the mark description tells at least that this in one way or another concerns space.
I find this particular application interesting because it features a "logo" from the get go, which is quite rare for Microsoft. They didn't provide a logo in conjunction with the recent applications for "Tentacles: Enter the Mind" or "Throne Together" anyway. Well well, let the speculation begin.