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Rösti
Member
(04-17-2014, 05:20 PM)
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On the 11th of April, 2014, ZeniMax Media Inc. (not Bethesda for whatever reason) filed in the US three trademark applications for "Nuka Cola" (in the Fallout series, the most popular soft drink in the world before the Great War). They entered the Trademark Reporting and Monitoring System (TRAM) of the USPTO on the 15th of April. They are basic 1(b) Intent-to-Use filings for three separate G&S. Let's start with the one for game software:

Word Mark NUKA COLA
Goods and Services IC 009. US 021 023 026 036 038. G & S: Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; computer game software for use with on-line interactive games
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86250300
Filing Date April 11, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) ZeniMax Media Inc. CORPORATION DELAWARE 1370 Piccard Drive Rockville MARYLAND 20850
Attorney of Record Ann K. Ford
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Source: http://tsdr.uspto.gov/documentviewer...Index=0&page=1

The second one is for apparel:

Word Mark NUKA COLA
Goods and Services IC 025. US 022 039. G & S: Clothing, namely, shirts, t-shirts, sweatshirts, headwear, namely hats; footwear, namely shoes and sneakers; jackets, fleece pullovers, pants, sweatpants, jeans
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86250303
Filing Date April 11, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) ZeniMax Media Inc. CORPORATION DELAWARE 1370 Piccard Drive Rockville MARYLAND 20850
Attorney of Record Ann K. Ford
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Source: http://tsdr.uspto.gov/documentviewer...20140415080256

And the third one pertains entertainment services over the internet:

Word Mark NUKA COLA
Goods and Services IC 041. US 100 101 107. G & S: Entertainment services, namely, providing on-line interactive computer games; entertainment services, namely, providing information and entertainment relating to electronic computer games via the Internet
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86250306
Filing Date April 11, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) ZeniMax Media Inc. CORPORATION DELAWARE 1370 Piccard Drive Rockville MARYLAND 20850
Attorney of Record Ann K. Ford
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Source: http://tsdr.uspto.gov/documentviewer...Index=0&page=1

As far as I can tell, this is the first Fallout related trademark filed by Zenimax, all other Fallout trademarks are owned by Bethesda. Well, actually Zenimax filed a trademark application in 2009 for a Fallout logo, but it was for whatever reason abandoned (applicant filed an express abandonment), so I don't think it counts.

Bethesda currently owns ten live Fallout trademarks, the most recent being filed in January last year for "Entertainment services in the nature of an on-going television program set in a post-nuclear apocalyptic world".

Why these particular applications are filed by Zenimax directly I don't know, maybe they've changed their policy in trademark filings? Anyway, there you have it. Hopefully it's the start to the next entry in the cherished series and not simply some mobile application where you can scan IRL soda bottle barcodes or something.
Taker34
Member
(04-17-2014, 05:23 PM)
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Maybe because other companies are using the Nuka Cola name and actually sell those products.
Banjo-Kazooie
Member
(04-17-2014, 05:24 PM)
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Maybe they are trying to cash in on the popularity it has with merchandise? Saw lots of Nuka Cola shirts on sale at PAX East. Maybe Zeni wants that money instead? IDK, I'm probably just blabbing, but just filing something for Nuka Cola really doesn't mean much in context of a possible Fallout 4 reason.
bernardobri
Steve, the dog with no powers that we let hang out with us all for some reason
(04-17-2014, 05:24 PM)
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Maybe they are avoiding some franchise exploit, like that mexican company that trademarked and sold a Duff beer with the logo and all.
Teletraan1
fuck those devs
cuz I'm down for my devs
(04-17-2014, 05:25 PM)
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Fallout Online
Linkhero1
Member
(04-17-2014, 05:26 PM)
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Preorder Nuka Colas for Fallout 4 please

I think they're just trying to protect their property from being exploited so this probably has nothing to do with anything.
Jimmyfenix
Member
(04-17-2014, 05:29 PM)
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Originally Posted by Teletraan1

Fallout Online

RIP Interplay.
SellTheKids4Food
Junior Member
(04-17-2014, 05:51 PM)
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Merchandising. Merchandising.


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