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alr1ght
bish gets all the credit :)
(05-28-2014, 04:03 PM)
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http://mumbrella.com.au/australia-sq...ninemsn-229352

A PR stunt for a new video game saw the bomb squad called to Ninemsn’s offices yesterday afternoon after a black safe was delivered to the Australia Square offices of the publisher along with a “suspicious” letter which told a reporter to “check your voicemail”.

However, the reporter did not have a voicemail, and when staff tried to enter a pin code taped to the top of the safe, which was dropped off by a courier but not signed for, it started to beep but did not open, leading to fears it could be an explosive device.

Mi9 staff on the sixth floor of the George Street offices were sent home, and bomb squad officers called in to open the box in the basement of the building. Inside was a copy of new Ubisoft video game Watch Dogs alongside a baseball cap and beanie, and a note saying it was embargoed until 5pm.

Ninemsn editor Hal Crawford told Mumbrella: “This is definitely the other side of the line in terms of what it’s safe for a PR company to send anonymously to a newsroom. The thing was black, heavy and slightly creepy.

“We did check with other newsrooms to see if they had received a similar package as we thought it was a PR stunt, but no-one else had. We weren’t panicked at any point, but given there was no note explaining what it was, we had to take sensible precautions.”

Ubisoft has not responded to Mumbrella’s repeated requests for comment today, and it is unclear whether the package was sent by the internal PR team, or an agency acting on their behalf.

http://news.ninemsn.com.au/world/201...fice-evacuated

Ninemsn does not cover video games.





Last edited by alr1ght; 05-28-2014 at 04:21 PM.
Lazlo
Junior Member
(05-28-2014, 04:04 PM)
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Worked as intended? People are talking about it...
SephiZack
Member
(05-28-2014, 04:04 PM)
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All according to plan
SephCast
Member
(05-28-2014, 04:05 PM)
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georly
Member
(05-28-2014, 04:05 PM)
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Originally Posted by Lazlo

Worked as intended? People are talking about it...

Pretty much. It falls into the 'Well, that was dumb' category and not the 'Wow, what were they thinking, putting a goat's head there?' category.
jbug617
Member
(05-28-2014, 04:05 PM)
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maybe they delivered it to the wrong place.
Armaros
Member
(05-28-2014, 04:05 PM)
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Who would ever think this was a good idea in this day and age, with this political climate.









Someone that should/is going to get fired.
The Flash
Member
(05-28-2014, 04:06 PM)
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All is preceding as I have foreseen
Triggerhappytel
Member
(05-28-2014, 04:06 PM)
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Utterly moronic.

Although to be fair, I'm sure Ubi are happy at the coverage, even if it's from shit like this.
Soulflarz
Member
(05-28-2014, 04:06 PM)
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Seems like a dumb idea.
Think about it. I send you a package then i send you a voicemail with the code. Whats cool about that.
Lunar15
Member
(05-28-2014, 04:07 PM)
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How does a reporter not have a voicemail?
King Gilga
Member
(05-28-2014, 04:11 PM)
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What idiot at Ubi's PR thought this would be a good idea?
Shengar
Member
(05-28-2014, 04:11 PM)
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At least Ubi doesn't go as far as naming the sender of the package that could attract worldwide attention.
BlazingDarkness
Member
(05-28-2014, 04:11 PM)
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lol
Kinyou
Member
(05-28-2014, 04:12 PM)
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Who would actually build a bomb that beeps?
DMPrince
Member
(05-28-2014, 04:13 PM)
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open it up. it's just bribe money.
pieman
Junior Member
(05-28-2014, 04:13 PM)
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Originally Posted by Lunar15

How does a reporter not have a voicemail?

I read it as there had been no voice mail left about the package.
Freeman
Member
(05-28-2014, 04:14 PM)
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I would not be surprised if in the future publishers sent real bombs to promote their games, anything to get the numbers up I guess.
block tower
bacon grease drizzle
hot donutz in mah mouf
(05-28-2014, 04:14 PM)
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kulapik
Member
(05-28-2014, 04:15 PM)
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The fact that they didn't have voicemail and the website doesn't cover videogames show that someone messed up with the receiver.
Xater
Member
(05-28-2014, 04:15 PM)
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Originally Posted by Kinyou

Who would actually build a bomb that beeps?

Hollywood.
Phrozenflame500
Member
(05-28-2014, 04:16 PM)
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However, the reporter did not have a voicemail, and when staff tried to enter a pin code taped to the top of the safe, which was dropped off by a courier but not signed for, it started to beep but did not open, leading to fears it could be an explosive device.

Alright who thought this was a good idea?
rjinaz
Member
(05-28-2014, 04:17 PM)
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The whole thing seems off to me. Of course whichever company received this would think it was a bomb, they would have to assume it was. Horrible PR move from whomever sent it.
Timeaisis
Member
(05-28-2014, 04:20 PM)
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What a dumb stunt to begin with.
thefro
Member
(05-28-2014, 04:21 PM)
Ubisoft ought to be forced to pay for the police response. Hopefully the bomb squad response didn't pull emergency services away from preventing other crimes.
Joeki11a
Banned
(05-28-2014, 04:27 PM)
ballons 2.0
NotoriousPUG
Member
(05-28-2014, 04:32 PM)
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People are so afraid of a little fun anymore.
DryvBy
Member
(05-28-2014, 04:33 PM)
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Ballsy. I like it.
J3ffro
Member
(05-28-2014, 04:34 PM)
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Probably not the smartest move. But seriously, who doesn't have voicemail? I don't check mine with any regularity, but it exists.
Brazil
Member
(05-28-2014, 04:35 PM)
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Originally Posted by NotoriousPUG

People are so afraid of a little fun anymore.

Yeah, no. That reasoning doesn't work here.

Sometimes these PR agencies go way outta line.
The Cowboy
Member
(05-28-2014, 04:37 PM)
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Originally Posted by NotoriousPUG

People are so afraid of a little fun anymore.

This is not something that is "a little fun", this is a strange package being sent to a building with no explanation as to why (and that started beeping) - this is far from a little fun, its bloody idiotic and very dangerous.
chandoog
Member
(05-28-2014, 04:39 PM)
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Why the fuck ..
chaobreaker
Member
(05-28-2014, 04:40 PM)
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Ubisoft proving they're on the cutting edge of PR stunt screwups.
Malreyn
Member
(05-28-2014, 04:41 PM)

Originally Posted by Lazlo

Worked as intended? People are talking about it...

I have a feeling someone going to jail over this...so not really "as intended"
KojiKnight
Member
(05-28-2014, 04:43 PM)
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That's a safe? When I think of safes I think of the things that Bugs Bunny drops on Yosemite Sam.

Man I loved the news surrounding the Aqua Teen Hunger Force movie's marketing campaign.

Originally Posted by rjinaz

The whole thing seems off to me. Of course whichever company received this would think it was a bomb, they would have to assume it was. Horrible PR move from whomever sent it.

Apparently they didn't think it was a bomb (at first) since, you know, they actually tried to open it using the PIN taped to it.
zroid
Member
(05-28-2014, 04:45 PM)
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(-__ლ)
Gray Matter
Member
(05-28-2014, 04:51 PM)
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My question is why send it to a site that doesn't cover video games?
Zemm
Member
(05-28-2014, 04:52 PM)
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JLeack
Banned
(05-28-2014, 04:55 PM)

Originally Posted by Freeman

I would not be surprised if in the future publishers sent real bombs to promote their games, anything to get the numbers up I guess.

It would work. Everyone would be talking about it.

/s
ultratruman
Member
(05-28-2014, 04:55 PM)
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Everyone involved in making Watchdogs seems catastrophically out of touch.
CaptainAhab
Member
(05-28-2014, 04:56 PM)
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Should have called the Bomba Squad.
Exploratory
Member
(05-28-2014, 04:57 PM)
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What kind of reporter doesn't have a voicemail?
Cudder
Member
(05-28-2014, 04:57 PM)
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Mi9 staff on the sixth floor of the George Street offices were sent home

"5th and 7th floors, stay the fuck put."
Kinyou
Member
(05-28-2014, 04:58 PM)
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Originally Posted by CaptainAhab

Should have called the Bomba Squad.

Heyyooooo
Raticus79
Member
(05-28-2014, 05:01 PM)
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Someone panics, has a heart attack / runs into wall, instant lawsuit. Oops.
CrypticMutation
Junior Member
(05-28-2014, 05:02 PM)
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The Cowboy
Member
(05-28-2014, 05:02 PM)
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Originally Posted by Exploratory

What kind of reporter doesn't have a voicemail?

The reporter did have voicemail, the reporter didn't have a voicemail regarding the package.
Last edited by The Cowboy; 05-28-2014 at 05:05 PM.
CambriaRising
Member
(05-28-2014, 05:03 PM)
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They spent money doing this shit. Like, someone actually thought it was a good use of resources.
Exploratory
Member
(05-28-2014, 05:04 PM)
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Originally Posted by The Cowboy

The reported did have voicemail, the reporter didn't have a voicemail regarding the package.

Ah. That should've been a but more clear as its a extremely important detail in the overall story.
CadetMahoney
Member
(05-28-2014, 05:07 PM)
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Originally Posted by CaptainAhab

Should have called the Bomba Squad.

ouch.png

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