Yeah, agree. Love my Z2,
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Sony quadruples forecast loss for financial year - £1.04 billion or 180bn YEN
- Thread starter mocoworm
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Yeah, agree. Love my Z2,
freshVeggie
Member
Triggerhappytel
Member
Holy shit, that is insane. How can their strategy be so awful that it's responsible for 80% of their losses?! What they should do is make one good budget smartphone per year and one good high-end smartphone (plus the compact equivalent). More than that just seems unnecessary.
Presumably this is why the head of their mobile division was fired and Kaz took the helm himself?
They'll probably get bought out by Samsung before the company goes under.
I don't want anyone to loose their jobs but when I saw how much of a loss Sony were taking on their mobile division my first thought was 'good, now I'll be able to get a Z1 or 2 Compact for cheap' which isn't very cool given the precarious financial ramifications for people, I know.
Every time a topic about Sony's dire financial position comes up I ask a similar question and we sort of work it out between us and I walk away thinking that Sony are keeping their head above water and everything will be fine.
Then some time passes and Sony announces more losses and we go through the exact same process all over again. Wash, rinse, repeat.
I certainly don't think that Sony are going to be shutting up shop any time soon but then again how many losses like this can an entity, even one as big as Sony, take before they 'go down' for good?
Every time a topic about Sony's dire financial position comes up I ask a similar question and we sort of work it out between us and I walk away thinking that Sony are keeping their head above water and everything will be fine.
Then some time passes and Sony announces more losses and we go through the exact same process all over again. Wash, rinse, repeat.
I certainly don't think that Sony are going to be shutting up shop any time soon but then again how many losses like this can an entity, even one as big as Sony, take before they 'go down' for good?
Castef
Banned
Actually, they are making money with these Spiderman rights.
So, why would they give them back?
Not sure what part of the Sony Corporation Samsung would want to have. Playstation division doesn't make enough money. It's possible they would want to buy some useful patents, but I can't see them buying the entire company with all those debts.
Because the movies suck ,and each one is making less money then before
One of the things I love is how integrated the other Sony services the device is, having my music unlimited songs in the walkman software is fantastic for example.
Acquiescence
Member
Fuckin' hell Sony, that is a huge loss. For some reason I thought the worst of this bullshit was behind them now.
Not looks, the software part of the equation. People buy iphones because of the user interface and the whole iOS ecosystem, the hardware is secondary. Sony just makes another android phone.
Japan really lags when it comes to that stuff.
Sony's share price had actually been solidly rebounding of late from $16 a share to over $20 IIRC.
Amazing Spiderman 2 was no where near a home run given that production and marketing costs were larger than the first film's.
And given that Sony sold the merchandise and licensing rights for the Spider Man films back to Disney they have to rely solely on the film's performance rather than any ancillary markets.
Amazing Spiderman 2 was no where near a home run given that production and marketing costs were larger than the first film's.
And given that Sony sold the merchandise and licensing rights for the Spider Man films back to Disney they have to rely solely on the film's performance rather than any ancillary markets.
LicenceToK1ll
Member
Im not sure how this works in the US but in Europe you can also buy your phone separately and get a simonly contract. Most of the the times this is even cheaper and you have freedom of choice for your phone.
In the US I always see these stupid carrier customized phones, that's something of the past overhere fortunately.
Yes they are. But they fumbled USA market by focusin on Japan [small market] and Europe [where they are second-fourth in many countries]. They need to create Z4/Z4 Compact and market the fuck out of it with worldwide launch on all territories.
Have you read any of this thread. Gaming is SONY's worst performing division after mobile. Way ahead are Audio, Cameras, BluRay and others.
I already posted this but it needs saying again. Everyone seems to think that Playstation is their saving grace.
Also, with 16m iPhones being pre-ordered globally in the first 24hrs and the new Samsung phones about to drop it could be a sign that their mobile division will face even tougher times in the coming year.
I understand what you meant. Looks, that's the only thing they have to compete with others. Since you said on the software side they aren't competitive or nothing special is going on there and every smartphone has the same innards, so looks is the only thing left for their Xperia line.
Opus Angelorum
Member
Were it not for their financial services and the Playstation 4, Sony would be in serious trouble.
Cameras are still a big deal for Sony no?
That and waterproofness.
Again, I just don't know what any Sony CEO can do because of the labour laws.
And I feel like shit for saying that because I love the fact that it isn't just unionized people who don't have to worry about being fired.
It has been said many times in this thread already, that PS business isn't a moneymaker for them.
Opus Angelorum
Member
Their camera sales dropped nearly 10% in the second quarter this year. Although that's a general trend.
It will be though, and as a brand it's very important for Sony.
Their Imaging division is still making money, but it's contracting due to smartphones.
Plinko
Wildcard berths that can't beat teams without a winning record should have homefield advantage
This needs to be out in the OP so people stop saying otherwise.
Glass Rebel
Member
People have been telling Sony that Vita means life but they chose to ignore it.
This is karma.
This is karma.
Devilgunman
Member
Do you already have Sony earning report for upcoming quarter? All I see was 1 poster mentioned what you said but I didn't see any numbers.
Castef
Banned
Ok, the new movies suck, i agree.
Yet, they make a LOT of money. I don't see how giving the rights back is good for Sony, actually. That makes no sense.
Bojanglez
The Amiga Brotherhood
The same could have been said about 10 years ago about PCs, but Sony made decent money on their VAIOs that essentially ran Windows like every other PC out there (until the arse fell out of the PC market).
I think Sony's biggest issue with phones was that they tried too hard to bastardise Android when they first started making Android phones, they should just keep as close to stock as possible (which they do now) and keep adding value added features like Remote Play and PS Now.
Could you please provide a source, or should I maybe listen to your tag and ignore your opinion?
KillerMan91
Member
Does anyone else than Samsung and Apple actually make money with phones currently? I can see why Nokia sold the division to MS...
Could you please provide a source, or should I maybe listen to your tag and ignore your opinion?
Read at your leisure.
Q1 FY2014 Earnings Announcement
http://www.sony.net/SonyInfo/IR/info/presen/
http://www.sony.net/SonyInfo/IR/financial/fr/14q1_sony.pdf
Gaming and Mobile are both operating at a loss. All other main divisions are really strong.
Seems that these should be in first post too.
Where is zomgbbqftw when you need one?
Castef
Banned
LG is doing well, actually.
KillerMan91
Member
It's still launch year of PS4 and they are using the old razor and blades business model like they have with every one of their consoles. They made losses during the year PS2 launched and during the year PS1 launched. This is actually looking to be best launch year gaming division has ever had (they will make small profit opposed to loss). Next year gaming division should make decent profit if PS4 continues to sell like it does.
Dem koreans.
NemesisPrime
Banned
The problem is that they have been selling a lot of stuff that was worth real money. If you do that as a quick fix, you will end up totally dead if your business doesn't improve. Selling of Spiderman is one of those things. They sold a lot of real estate in a short sighted move to try to break even and they are paying the price dearly.
Bojanglez
The Amiga Brotherhood
My dream would be for Sony to make the next Nexus device.
Because making a console costs at least 1billion$, it has large upkeep costs during entire console generation, and earning money back from them is a very slow burn that is almost always fully focused on software licencing and online transaction fees. If PS4 brought them $50-100 of profit for each console from start [which was not the case], that would give Sony big boost.
2004 was a long time ago. No iphone, no macbook, no tablets, no Lenovo PCs...much less in the way of competition.
Hah, thanks a lot, waiting for threads to be merged
.BLACK AMERICAN PSYCHO
Junior Member
Their fault for continuing to ignore America. They don't even try here.
Castef
Banned
Heh, i own a Nexus 5 (coming from the original Nexus) and that's the best phone I ever tried.
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