• Register
  • TOS
  • Privacy
  • @NeoGAF
  • Like

L~A
Member
(02-10-2015, 11:45 AM)
L~A's Avatar
So, SELL (basically, the French ESRB) put up their report about the French VG market for 2014. It's only in French for now, but I'll try translating everything where needed.

NB: consoles = home and handhelds consoles.

1) 53% of people claim they're gamers.
2) In average, the age of players is 35yo.
3) Male: 51% / Female: 49%

In 2014: 2.7 billion euros for hardware, software, accessories, online and mobile. 1.9 billion just for physical (+1%). Only "physical market" (aka. physical goods) for cultural goods on the rise (vs books, movies).

Hardware: 29%
Console accessories: 10%
Software (physical): 31%
Software (digital): 9%
Software PC (physical): 2%
Software PC (digital): 11%
Software mobile: 8%

Software: 55% physical, 32% digital (consoles + handhelds + PC), 13% mobile.
Software: 66% consoles, 21% PC, 13% mobile.

(Left) Logiciel consoles = software for consoles / Blue: home console / Green: handhelds.

(Right) Accessories: 270m euros (+4%)

1) controllers (86m ) [+16.3% units, +24.7% value]
2) pre-paid cards (56m ) [+45.2% units, 46.8% value]
3) audio accessories (headsets, etc...) (42m )
4) VG toys (35m )
5) chargers (13m )

(Left) Most popular genres.

1) Action/Adventure
2) FPS
3) Sports
4) RPG/Adventure
5) Racing
6) New genres
7) Simulation / War Games
8) Platform
9) Fighting
10) Party game
11) Simulation (aka: Farm Simulator)
12) MMO

(Right) Left chart: units / Right chart: value.

Publishers ranking:

Some additional data:

53% of the population play games regularly
75% of the population play games occasionally
Age (average): 37yo for men, 33yo for women

Among players:
21% play almost everyday
28% play regularly (at least 2 per week)
22% play occasionally (2-3 times/month)
29% play very occasionally (2-3 times/year)

60% generally play offline
23% generally play online
17% both

78% of people think VG is a great hobby for the family
70% of people think VG is a new form of culture
61% of people thing VG is a positive thing/activity.

Source
Oregano
Member
(02-10-2015, 11:50 AM)
Oregano's Avatar
I'm actually quite shocked by how small the mobile market is in France. It's quite of sync, right?
Pikma
Member
(02-10-2015, 11:51 AM)
Pikma's Avatar
Dat Nintendo love
stryke
Member
(02-10-2015, 11:52 AM)
stryke's Avatar
Capcom did less than a company I've never heard of...
BrokenIcarus
Member
(02-10-2015, 11:53 AM)
BrokenIcarus's Avatar
Man Microsoft has zero entries in either top 10 and tomodachi Life is 3rd in units?
Crazy! But I love it! :D
DarkCronos
Member
(02-10-2015, 11:53 AM)
DarkCronos's Avatar
Dat Tomodachi Life love.

actually i don't dislike those charts. at least it seems that french people have better tastes than the british
KingSnake
The Birthday Skeleton
(02-10-2015, 11:54 AM)
KingSnake's Avatar
Hmm, I think the age average might explain (in addition to the love for Japanese things) the good Nintendo show in France.
SolidSnakex
Member
(02-10-2015, 11:57 AM)
SolidSnakex's Avatar

Originally Posted by BrokenIcarus

Man Microsoft has zero entries in either top 10 and tomodachi Life is 3rd in units?
Crazy! But I love it! :D

That's not all that uncommon when you see European charts outside of the UK. In Germany's Top 100 for 2014 the first Xbox entry was FIFA 2015 for the 360 at 25. The first Xbox One entry came in at 55, that was also FIFA 2015.
1st Course
Member
(02-10-2015, 12:00 PM)
1st Course's Avatar
French 2015 market: 2.7 billion euros -> $3.05 billion
UK 2015 market (software only) : 2.5 billion pounds -> $3.80 billion

Don't think we have data for Germany yet.
Last edited by 1st Course; 02-10-2015 at 12:09 PM.
Kouriozan
Member
(02-10-2015, 12:01 PM)
Kouriozan's Avatar
France is Nintendo Land confirmed.
Well, Amazon.fr rankings already told me that before :p
The Dutch Slayer
Member
(02-10-2015, 12:01 PM)
The Dutch Slayer's Avatar

Originally Posted by Oregano

I'm actually quite shocked by how small the mobile market is in France. It's quite of sync, right?

Problem with this is the same as with digital.
Everything that is not a physical product their is no official tracking for it.

All estimates and some "real information" but mostly not.

Until their is a official source for digital all digital sales info are estimates.
Oregano
Member
(02-10-2015, 12:04 PM)
Oregano's Avatar

Originally Posted by The Dutch Slayer

Problem with this is the same as with digital.
Everything that is not a physical product their is no official tracking for it.

All estimates and some "real information" but mostly not.

Until their is a official source for digital all digital sales info are estimates.

That's very true. It could be way off. You would think it would be in Publishers interest to get reliable and accurate info on this stuff, of course they can just ask Apple/Google/Amazon.
SgtCobra
Member
(02-10-2015, 12:04 PM)
SgtCobra's Avatar

Originally Posted by Kouriozan

France is Nintendo Land confirmed.
Well, Amazon.fr rankings already told me that before :p

While Nintendo is the biggest publisher the top 10 list of best selling games is dominated by PlayStation software.
marc^o^
Nintendo's Pro Bono PR Firm
(02-10-2015, 12:05 PM)
marc^o^'s Avatar

Originally Posted by 1st Course

French 2015 market: 2.7 billion euros -> $3.05 billion
UK 2015 market : 2.5 billion pounds -> $3.80 billion

Don't think we have data for Germany yet.

UK figures seem really low, what's the source ?
Tailzo
Member
(02-10-2015, 12:05 PM)
Tailzo's Avatar
Capcom and Sega?

So low...
Kouriozan
Member
(02-10-2015, 12:05 PM)
Kouriozan's Avatar

Originally Posted by SgtCobra

While Nintendo is the biggest publisher the top 10 list of best selling games is dominated by PlayStation software.

Yep, nothing beat FIFA, ever.
ThatGuy
Member
(02-10-2015, 12:06 PM)
ThatGuy's Avatar
I'm quite surprised that Take Two is bigger than Sony in France as publisher.
1st Course
Member
(02-10-2015, 12:07 PM)
1st Course's Avatar

Originally Posted by marc^o^

UK figures seem really low, what's the source ?

http://www.mcvpacific.com/news/read/...glance/0143454

Edit: seems software only.
LegendofDragoonLives
Member
(02-10-2015, 12:07 PM)
LegendofDragoonLives's Avatar
Sony a lot worse than I presumed as a publisher in France.
tolkir
Member
(02-10-2015, 12:09 PM)
tolkir's Avatar

Originally Posted by BrokenIcarus

Man Microsoft has zero entries in either top 10 and tomodachi Life is 3rd in units?
Crazy! But I love it! :D

Microsoft has a game in 10th position
SolidSnakex
Member
(02-10-2015, 12:09 PM)
SolidSnakex's Avatar

Originally Posted by ThatGuy

I'm quite surprised that Take Two is bigger than Sony in France as publisher.

2014 really wasn't a great year for Sony from a first party perspective.
SgtCobra
Member
(02-10-2015, 12:10 PM)
SgtCobra's Avatar

Originally Posted by Kouriozan

Yep, nothing beat FIFA, ever.

You're pretty much spot on with that statement. the casual appeal of FIFA may never die. Unlike CoD the general public only cares about team/player updates, (small) new features/additions here and there and a slight boost of graphics/presentation if possible.
marc^o^
Nintendo's Pro Bono PR Firm
(02-10-2015, 12:10 PM)
marc^o^'s Avatar

Originally Posted by 1st Course

http://www.mcvpacific.com/news/read/...glance/0143454

Edit: seems software only.

Thanks, the difference between France and UK is way smaller than I expected.
Last edited by marc^o^; 02-10-2015 at 12:12 PM.
KillerMan91
Member
(02-10-2015, 12:12 PM)
KillerMan91's Avatar

Originally Posted by LegendofDragoonLives

Sony a lot worse than I presumed as a publisher in France.

SCE didn't really release any real big hitters last year. It feels like every other year is weak for SCE and every other is strong. This year looks already now better than last year.
Rymuth
Member
(02-10-2015, 12:15 PM)
Rymuth's Avatar
-- France: Je t'aime, Nintendo. --
The Dutch Slayer
Member
(02-10-2015, 12:16 PM)
The Dutch Slayer's Avatar

Originally Posted by Oregano

That's very true. It could be way off. You would think it would be in Publishers interest to get reliable and accurate info on this stuff, of course they can just ask Apple/Google/Amazon.

Apple google and amazon see this as propitiatory information + it belongs mostly to all the devs and publishers that own the ip.
Their have no value in telling how much games are selling on the service.
marc^o^
Nintendo's Pro Bono PR Firm
(02-10-2015, 12:20 PM)
marc^o^'s Avatar

Originally Posted by Rymuth

-- France: Je t'aime, Nintendo. --

One thing I see coming as a sure thing: France will fall in love with Zelda's artstyle.
Oregano
Member
(02-10-2015, 12:20 PM)
Oregano's Avatar

Originally Posted by The Dutch Slayer

Apple google and amazon see this as propitiatory information + it belongs mostly to all the devs and publishers that own the ip.
Their have no value in telling how much games are selling on the service.

Would they not even be given trends and stuff(like genres?). I wouldn't expect individual titles breakdowns for other publisher's games.
Pezus
Member
(02-10-2015, 12:25 PM)
Pezus's Avatar
Where is MK8 and Pokemon?
Alcachofa
Junior Member
(02-10-2015, 12:27 PM)
Alcachofa's Avatar
Thanks L~A ^^

As pointed out by undropdanslamare last december, some figures should be taken with a grain of salt, especially these :

Age (average): 37yo for men, 33yo for women
-> kids between 6 and 9 are not factored in
FDC1
Member
(02-10-2015, 12:31 PM)
So a Wii game is in the top 10 but no Wii U or Xbox(s) games.
Last edited by FDC1; 02-10-2015 at 12:33 PM.
The Dutch Slayer
Member
(02-10-2015, 12:31 PM)
The Dutch Slayer's Avatar

Originally Posted by Oregano

Would they not even be given trends and stuff(like genres?). I wouldn't expect individual titles breakdowns for other publisher's games.

Nope.

Only maybe at the end of the year like:
TOP best selling games of 2015 without any numbers or 1 - 10 ranking just that these games are best selling like you have on itunes right now.
Not real information except you see how popular some games are.

And sometimes you have someone who talks to http://www.gamasutra.com/ about how indies are doing or gameindustry.biz
But not really anything more than that sadly.

We live in a billions of $/Euro etc industry that runs on no public numbers and the more digital we go the more we have 0 idea how games are doing.
We basically are moving forward 100% blind on how the industry is doing going further.
Qurupeke
Member
(02-10-2015, 12:36 PM)
Qurupeke's Avatar
France loves Nintendo. Good.
L~A
Member
(02-10-2015, 12:38 PM)
L~A's Avatar
Indeed, that's a real shame. That's the main reason why NPD has become a real joke for me.

No precise data for anything, not console ranking anymore... yeah, I don't like how secretive they are. And the move toward digital only makes it worse.
AsianOni
Member
(02-10-2015, 12:41 PM)
AsianOni's Avatar
A video for all French readers here (sorry no sub) that breaks down some data of the report, but I'm sure you have already watched it (by UnDropDansLaMare).
https://www.youtube.com/watch?v=-zTXhUKj7zM

EDIT : basically some data are misleading.
Last edited by AsianOni; 02-10-2015 at 12:44 PM.
Caronte
Member
(02-10-2015, 12:41 PM)
Caronte's Avatar
Nintendo domination.
FDC1
Member
(02-10-2015, 12:45 PM)

Originally Posted by Burning Vigor Attack

Nintendo domination.

Just for handheld/publishing games.

Remember that even if it's doing better than in a lot of other countries, Wii U is still getting his ass kicked badly by PS4 in France.
Alo0oy
Junior Member
(02-10-2015, 12:46 PM)
Alo0oy's Avatar

Originally Posted by ThatGuy

I'm quite surprised that Take Two is bigger than Sony in France as publisher.

There was no Uncharted or Gran Turismo last year, both are massive franchises in France (& EU in general) afaik.
Shengar
Member
(02-10-2015, 12:48 PM)
Shengar's Avatar

Originally Posted by L~A

Indeed, that's a real shame. That's the main reason why NPD has become a real joke for me.

No precise data for anything, not console ranking anymore... yeah, I don't like how secretive they are. And the move toward digital only makes it worse.

I guess there is no obligation for NPD to disclosed their data to the public as part of public responsibility? But considering on how many of their customer (platform holder) rarely disclosed specific numbers of their respective sales, I guess that's what they aiming for: secrecy.
Hellraider
Member
(02-10-2015, 12:48 PM)
Hellraider's Avatar

Originally Posted by stryke

Capcom did less than a company I've never heard of...

That's today's Capcom alright.
Oregano
Member
(02-10-2015, 12:49 PM)
Oregano's Avatar

Originally Posted by The Dutch Slayer

Nope.

Only maybe at the end of the year like:
TOP best selling games of 2015 without any numbers or 1 - 10 ranking just that these games are best selling like you have on itunes right now.
Not real information except you see how popular some games are.

And sometimes you have someone who talks to http://www.gamasutra.com/ about how indies are doing or gameindustry.biz
But not really anything more than that sadly.

We live in a billions of $/Euro etc industry that runs on no public numbers and the more digital we go the more we have 0 idea how games are doing.
We basically are moving forward 100% blind on how the industry is doing going further.

Wow that's kinda messed up if important info isn't available on even a private basis. Publishers are kinda going in blind.
Azdoune
Member
(02-10-2015, 12:52 PM)
Azdoune's Avatar

Originally Posted by AsianOni

A video for all French readers here (sorry no sub) that breaks down some data of the report, but I'm sure you have already watched it (by UnDropDansLaMare).
https://www.youtube.com/watch?v=-zTXhUKj7zM

EDIT : basically some data are misleading.

I love this YouTube channel. Great work.
Alo0oy
Junior Member
(02-10-2015, 12:53 PM)
Alo0oy's Avatar

Originally Posted by The Dutch Slayer

Nope.

Only maybe at the end of the year like:
TOP best selling games of 2015 without any numbers or 1 - 10 ranking just that these games are best selling like you have on itunes right now.
Not real information except you see how popular some games are.

And sometimes you have someone who talks to http://www.gamasutra.com/ about how indies are doing or gameindustry.biz
But not really anything more than that sadly.

We live in a billions of $/Euro etc industry that runs on no public numbers and the more digital we go the more we have 0 idea how games are doing.
We basically are moving forward 100% blind on how the industry is doing going further.

Those are estimates though, & I would imagine the margin of error is not higher than 5%, maybe mobile is bigger (or smaller) than those estimates, but they're probably not far off either.
The Dutch Slayer
Member
(02-10-2015, 12:58 PM)
The Dutch Slayer's Avatar

Originally Posted by Alo0oy

Those are estimates though, & I would imagine the margin of error is not higher than 5%, maybe mobile is bigger (or smaller) than those estimates, but they're probably not far off either.

How can you "accurately" estimate numbers that don't exits.
Take a place like steam that has 100 million active users a month.

Unless a indie tells you how much a game is doing.
You will never know how a market of 100 Million is doing EVER.
Valve is not telling and most pubs are also not telling.

Also if a million folks are playing Angry Birds on the train to work everyday in Paris how could you estimate that?
Do a survey?

The only thing you can do with that is asking IF people are playing games on mobile and not much more.
Ch Totoro
Member
(02-10-2015, 12:58 PM)
Ch Totoro's Avatar
Thanks for all this L~A.

And btw Vive la France ^ ^
Fularu
Member
(02-10-2015, 01:04 PM)
Fularu's Avatar

Originally Posted by AsianOni

A video for all French readers here (sorry no sub) that breaks down some data of the report, but I'm sure you have already watched it (by UnDropDansLaMare).
https://www.youtube.com/watch?v=-zTXhUKj7zM

EDIT : basically some data are misleading.

He makes several statistical and understanding mistakes in that video and tried his best to downplay the numbers presented. SELL's methodology is more or less the same as the ones applied prety much everywhere, for every market.
Alo0oy
Junior Member
(02-10-2015, 01:06 PM)
Alo0oy's Avatar

Originally Posted by The Dutch Slayer

How can you "accurately" estimate numbers that don't exits.
Take a place like steam that has 100 million active users a month.

Unless a indie tells you how much a game is doing.
You will never know how a market of 100 Million is doing EVER.
Valve is not telling and most pubs are also not telling.

Also if a million folks are playing Angry Birds on the train to work everyday in Paris how could you estimate that?
Do a survey?

The only thing you can do with that is asking IF people are playing games on mobile and not much more.

The same way surveys estimate demographics & TV stations estimate ratings, they're not 100% accurate, but those companies usually use sophisticated methods to arrive at those estimates.

EDIT: And as the person above me said, every single marketing research firm uses estimates & those firms get paid millions (including NPD).

I don't know where this trend of doubting sales & revenue numbers recently came from.
Last edited by Alo0oy; 02-10-2015 at 01:08 PM.
Pennywise83
Banned
(02-10-2015, 01:15 PM)
Pennywise83's Avatar
Tomodachi Life is the 3rd best-selling game / SKU in France. That's really impressive. This should incentivize Nintendo to localize more quirky games, and to advertise them better.
LegendofDragoonLives
Member
(02-10-2015, 02:37 PM)
LegendofDragoonLives's Avatar

Originally Posted by KillerMan91

SCE didn't really release any real big hitters last year. It feels like every other year is weak for SCE and every other is strong. This year looks already now better than last year.

LBP and inFamous could have been that IMO, had they been a bit better.
Alo0oy
Junior Member
(02-10-2015, 02:40 PM)
Alo0oy's Avatar

Originally Posted by LegendofDragoonLives

LBP and inFamous could have been that IMO, had they been a bit better.

LBP never sells well up front, it sells well over a long period of time, & inFAMOUS was never a big franchise, it has always been in the Killzone/Resistance/Forza/Fable tier selling 2-3 million WW.

Thread Tools