Support NeoGAF

flkraven · Jun 28, 2016

The Xbox One has two big strikes against it in Japan compared to its competitors. First, its just not nearly as popular a console as the Wii U or Playstation 4. Second, its perceived as a console intended for males, lacking in the cute/cool factor that the Wii U and mobile games bring to the table.

So in an attempt to kill two birds with one stone, Xbox Japan recently held a very special party at Microsoft Japan Headquarters in Tokyo: a girls-only Xbox party!

http://en.rocketnews24.com/2016/06/...-only-xbox-party-and-it-looks-awesome-【pics】/

Photos and tweets at the link. So I guess Microsoft is still in Japan?

Linkark07 · Jun 28, 2016

flkraven said:
Photos and tweets at the link. So I guess Microsoft is still in Japan?

My question is: why even bother?

Pathfinder · Jun 28, 2016

Those are some good looking cupcakes.

Or... cookies? Are they cookies or cupcakes, can't tell...

The Omega Man · Jun 28, 2016

Was it a success? I see no girls on that picture, except maybe those 2 organizers

Desmond · Jun 28, 2016

Just to let people know, this isn't something out of the ordinary in Japan. Joshikai/ 女子会 are quite common, and are effectively girl's night out/ ladies night.

singhr1 · Jun 28, 2016

The Omega Man said:
Was it a success? I see no girls on that picture, except maybe those 2 organizers

Why don't you click the link and find out?

I really need those alpaca cookies

iMax · Jun 28, 2016

Looks pretty fun. That colouring contest should've resulted in a one-of-a-kind Xbox Design Lab controller with the winner's design though.

True Fire · Jun 28, 2016

They need less desserts and more empowering female representation

TheBaldEmperor · Jun 28, 2016

butwhy.gif

Tunesmith · Jun 28, 2016

Linkark07 said:
My question is: why even bother?

Unused advertising budget for the fiscal that needs spending?

Kilau · Jun 28, 2016

Yum

Alucrid · Jun 28, 2016

their event attendance is improving since launch at least

Linkark07 · Jun 28, 2016

The Omega Man said:
Was it a success? I see no girls on that picture, except maybe those 2 organizers

Still, I wonder why Microsoft continues trying in Japan. I remember there was a week they only sold like 245 Xbones.

SSReborn · Jun 28, 2016

Pathfinder said:
Those are some good looking cupcakes.

Or... cookies? Are they cookies or cupcakes, can't tell...

Isn't it a cake?

Syntax · Jun 28, 2016

That's a neat party.

Will the Xbox One S and the design lab controllers help appeal to women? Or are the games the ones that are not "cute/cool" enough?

SOR5 · Jun 28, 2016

Alucrid said:
their event attendance is improving since launch at least

A chair for every japanese XB1 owner

androvsky · Jun 28, 2016

True Fire said:
They need less desserts and more empowering female representation

It's Japan, they'd probably settle for a men's swimming team management sim.

And by "settle", I probably mean "riot".

Bits N Pieces · Jun 28, 2016

The Omega Man said:
Was it a success? I see no girls on that picture, except maybe those 2 organizers

The last embedded tweet on that article has a picture where there seems to be quite a few, some might even say therearedozensofus.gif

Mcdohl · Jun 28, 2016

Linkark07 said:
Still, I wonder why Microsoft continues trying in Japan. I remember there was a week they only sold like 245 Xbones.

That photo looks like a game cover.

GarthVaderUK · Jun 28, 2016

Those Xbuns look tasty.

Newtype-001 · Jun 28, 2016

Alucrid said:
their event attendance is improving since launch at least

Whenever i see this pic I dont know what hurts me more, the fact that no one came or that organisers expected atleast 12 people to come.

Captain Zyrain · Jun 28, 2016

Microsoft needs to get more flak for not having Xbox cookies on every strawberry.

Spazgadget · Jun 28, 2016

Linkark07 said:
Still, I wonder why Microsoft continues trying in Japan. I remember there was a week they only sold like 245 Xbones.

Um, there's been weeks when they've only sold like... 65 Xbones.

Stumpokapow · Jun 28, 2016

Linkark07 said:
Still, I wonder why Microsoft continues trying in Japan. I remember there was a week they only sold like 245 Xbones.

They've been averaging 100 a week this year. This week they did 58.

{insert code here} · Jun 28, 2016

That's just creepy. Really MS? Girls only!? Bring your own beverages if you go. Wow.

ps3ud0 · Jun 28, 2016

Linkark07 said:
Still, I wonder why Microsoft continues trying in Japan. I remember there was a week they only sold like 245 Xbones.

Wait what 245 is like massive for a week?!? You mean month I guess?

EDIT: Beaten

ps3ud0 8)

Linkark07 · Jun 28, 2016

Stumpokapow said:
They've been averaging 100 a week this year. This week they did 58.

Thats even worse than I remember.

Welfare · Jun 28, 2016

Stumpokapow said:
They've been averaging 100 a week this year. This week they did 58.

And if you use Famitsu, just 40.

Garrett Hawke · Jun 28, 2016

That was much less face palm and creepy than I expected when clicking the thread. Pretty cool

Pathfinder · Jun 28, 2016

Twinsanity said:
That's just creepy. Really MS? Girls only!? Bring your own beverages if you go. Wow.

What's creepy about a girl's night out / ladies night?

Do you get creeped out when bars do the same thing?

Metzhara · Jun 28, 2016

This just seemed like the loneliest party imaginable.
I say this as someone who adores his Xbox consoles.
I feel that Xbox Japan was just trolling in some weird attempt to be "cool". Otherwise, I have no idea how this would have been seen as a beneficial event.

Japanmanx3 · Jun 28, 2016

D'awwwwww.... How nice...

Inuhanyou · Jun 28, 2016

Linkark07 said:
Still, I wonder why Microsoft continues trying in Japan. I remember there was a week they only sold like 245 Xbones.

Have you been keeping up? They only sold 50 last week.

SOR5 · Jun 28, 2016

Linkark07 said:
Still, I wonder why Microsoft continues trying in Japan. I remember there was a week they only sold like 245 Xbones.

As stupid as it is, i think its to prove a point.
If Microsoft pulls out of japan, they pull out of japanese gaming, they pull out of japanese developers.
Its like an embassy to them.

Enter the Dragon Punch · Jun 28, 2016

Linkark07 said:
Still, I wonder why Microsoft continues trying in Japan. I remember there was a week they only sold like 245 Xbones.

Poor girl got stuck with the Dusk Shadow controller. She should have gotten the Lunar White!

L Thammy · Jun 28, 2016

Linkark07 said:
My question is: why even bother?

Microsoft probably gives their Xbox Japan people like five bucks a month and they just have to come up with some excuse to spend it.
Does this honestly seem like it's any more than a token effort?

orthodoxy1095 · Jun 28, 2016

L Thammy said:
Microsoft probably gives their Xbox Japan people like five bucks a month and they just have to come up with some excuse to spend it.
Does this honestly seem like it's any more than a token effort?

honestly, how could they even give Xbox Japan any money at this point.

KHlover · Jun 28, 2016

I don't know the japanese demographic split for Xbox One owners, but considering the weekly sales they just might be able to invate all female owners into a single room

{insert code here} · Jun 28, 2016

Pathfinder said:
What's creepy about a girl's night out / ladies night?

Do you get creeped out when bars do the same thing?

No but this sounds nothing like what you are describing. Big corporations announcing girls only events =/= girls night out. Are MS executives going to be there?

Art Vandilay · Jun 28, 2016

Japanmanx3 said:
D'awwwwww.... How nice...

This is creepy as hell. By the way, the link in your tag leads to pure gold.

On point: Japan seems like a lost cause for MS. I feel bad for the organizers of events such as these.

Aters · Jun 28, 2016

Literally dozens. MS please.

Celine · Jun 28, 2016

Alucrid said:
their event attendance is improving since launch at least

Fifth tier market confirmed.

StrangeRoboMemory · Jun 28, 2016

Those cupcakes and snacks look awesome and delicious. This event seemed really cool!

EGM1966 · Jun 28, 2016

You can't tell me one local male MS employee didn't turn to another and ask "does the fact Xbox is perceived for guys only give us an excuse to throw a marketing event and only invite women" and his co-worker nodded and said "yes, yes it does".

And why not.

Pathfinder · Jun 28, 2016

Twinsanity said:
No but this sounds nothing like what you are describing. Big corporations announcing girls only events =/= girls night out. Are MS executives going to be there?

Explanation:

Desmond said:
Just to let people know, this isn't something out of the ordinary in Japan. Joshikai/ 女子会 are quite common, and are effectively girl's night out/ ladies night.

Wulfram · Jun 28, 2016

Join the XBox side, we have cupcakes

spectator · Jun 28, 2016

I hope the attendee had a good time.

Weltall Zero · Jun 28, 2016

Quite an awesome idea! A great place for girl gamers to meet others like them without the inevitable creeps that would be attracted to such an event.

Linkark07 said:
.

Huh, that's way more people than I'd ever expect to see at an XBox event in Japan, regardless of gender. Pretty cool!

Messofanego · Jun 28, 2016

They're cupcakes.

Okami Haundo · Jun 28, 2016

I'll wear a wig if it gets me some of that delicious looking cake!

On a serious note, that's a pretty cool event that they totally didn't need to do. Microsoft is pretty big on freebies and community events, so I'm glad to see more things like this.

Support NeoGAF

Microsoft Japan holds Girls-Only Xbox Party

Member

Banned

Member

Member

Member

Member

Member

Member

Member

formerly "chigiri"

Member

Banned

Banned

Member

Member

Member

Member

Member

Member

Banned

Member

Member

Member

listen to the mad man

Member

Member

Banned

Member

Member

Member

Member

Member

Believes Dragon Quest is a franchise managed by Sony

Member

Banned

Member

Banned

Banned

Member

Member

Member

Member

Member

Member

Member

Member

Member

Member

Banned

Member

Similar threads

Microsoft Japan holds Girls-Only Xbox Party