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One Chinese online retailer has 16k~ Xbox One's Pre ordered 16 days ahead of launch.

Another China thread.
Another bunch of things to answer.

So... this is good?

Is this good?

Who knows. There's really nothing we can compare with.
So realistically we'll have to see how Sony sells later this year/early next to see if it's good.

However, to give the numbers some context, the following is the estimated pre-order total for some major retailers as of 08/13/2014:

tX69BWv.jpg


Sunning is the 5th retailer down the list.
So as 08/13, the kinect version sat at 10741 units and the non-kinect version at 1991.
Accounting for the current changes of 12,800 preorders on the kinect version and 2,800 on the non-kinect..
That's an increase of 2059/809 units for the past 20 days.

Note: the chart above does not include online orders directly with MS or subsidized models through cable deals.

Good, bad? who knows.

I think that's a decent start. Not like there has been a huge ad campaign over there, this is something that will need to start small and be fostered. Very interesting market over there.

I would say they've been having decent ad campaigns.
More than the Europe effort, so it seems.

why does everyone think its the whole of china that the consoles are launching in??

since it was announced that only the Shanghai free trade zone has been opened up IIRC not the whole country?

It's the whole country.
You can just go to any b2c site and see where they can ship to (everywhere.)

It's just that the Shanghai FTZ is the only area where SONY/MS are allowed to import/assemble/package atm. That and they're pretty much forced to partner with subs of Shanghai media group (government owned.)

The console has pretty much been available there for ages, has it not?

Since launch and at one time below US MSRP prices.
Prices for grey market consoles actually went up recently due to the region-locking news for official consoles driving up some demand.

Why couldn't this be the beginning of CRPG or something like that?

There are CRPGs, just like there are KRPGs, VietRPGs, etc.

Trust me, most of them are of poor quality.

That and western publishers has been smart enough to buy up good Chinese talents anyway.

I read somewhere around here that the Chinese government had to approve a set amount of XB1's to be sold there. Given these circumstances I'd say this is pretty "ok" news. 16k for one retailer not including the eventual walkins means that they might possibly sell out of their initial shipment.

The import quota is currently 5M units, and no one believes they'll sell or ship 5M initial shipment.
 
youngsters need their parents' money to buy games and their parents won't. Besides, most youngsters favourite game has nothing to do with console.

There's always a small minority of gamers that aren't bound by the traditional 'cliche' of a Chinese gamer.

Sure, 90+% of gamers in China play on PC/mobile, and don't give a shit about games not named Cross Fire, DNF, DOTA2, LoL, WoW, etc, but surely there's more than several hundred thousand of 'console' gamers.
 

MaulerX

Member
The import quota is currently 500K units, and no one believes they'll sell or ship 500K ininitial shipment.



So if they don't ship 500K (I was expecting 100K tbh) then isn't it conceivable that they might sell out of that initial shipment?
 

doraemoe

Member
There's always a small minority of gamers that aren't bound by the traditional 'cliche' of a Chinese gamer.

Sure, 90+% of gamers in China play on PC/mobile, and don't give a shit about games not named Cross Fire, DNF, DOTA2, LoL, WoW, etc, but surely there's more than several hundred thousand of 'console' gamers.

Sure, but that's just a niche market, and I don't think Microsoft will satisfied by that.
 
Another China thread.
Another bunch of things to answer.

At least we're past the stage of "Doesn't China hate Japan because of island controversy?", "Wow! China is such a big market megaton!" and "I thought consoles were banned in China?"

So if they don't ship 500K (I was expecting 100K tbh) then isn't it conceivable that they might sell out of that initial shipment?

They might.

Not that it means anything beyond MS having forecasted a realistic expectation of how much they can sell at launch.
 

Miles X

Member
Another China thread.
Another bunch of things to answer.





Who knows. There's really nothing we can compare with.
So realistically we'll have to see how Sony sells later this year/early next to see if it's good.

However, to give the numbers some context, the following is the estimated pre-order total for some major retailers as of 08/13/2014:

tX69BWv.jpg


Sunning is the 5th retailer down the list.
So as 08/13, the kinect version sat at 10741 units and the non-kinect version at 1991.
Accounting for the current changes of 12,800 preorders on the kinect version and 2,800 on the non-kinect..
That's an increase of 2059/809 units for the past 20 days.

Note: the chart above does not include online orders directly with MS or subsidized models through cable deals.

Good, bad? who knows.



I would say they've been having decent ad campaigns.
More than the Europe effort, so it seems.



It's the whole country.
You can just go to any b2c site and see where they can ship to (everywhere.)

It's just that the Shanghai FTZ is the only area where SONY/MS are allowed to import/assemble/package atm. That and they're pretty much forced to partner with subs of Shanghai media group (government owned.)



Since launch and at one time below US MSRP prices.
Prices for grey market consoles actually went up recently due to the region-locking news for official consoles driving up some demand.



There are CRPGs, just like there are KRPGs, VietRPGs, etc.

Trust me, most of them are of poor quality.

That and western publishers has been smart enough to buy up good Chinese talents anyway.



The import quota is currently 500K units, and no one believes they'll sell or ship 500K ininitial shipment.

Can I ask how you know the initial shipment is 500k? Very curious!
 

Miles X

Member
Ah so your talking about the total amount they are allowed to sell lifetime. I was referring to the initial day one shipments.

I think it's totally feasible they can do 100k first week~ This one retailer's pre orders could easily rise to 25k in the next 3 weeks, and then you have buyers on the day. And that's just one retailer.
 
Ah so your talking about the total amount they are allowed to sell lifetime. I was referring to the initial day one shipments.

I was mainly quoting your post for the "I read somewhere around here that the Chinese government had to approve a set amount of XB1's to be sold there. Given these circumstances I'd say this is pretty "ok" news"

Since the approved amount isn't limiting in anyway, we can't really interpret this as ok or not ok.

(unless you're suggesting they were limited initial shipment also, but there are no news that would indicate so.)

I think it's totally feasible they can do 100k first week~ This one retailer's pre orders could easily rise to 25k in the next 3 weeks, and then you have buyers on the day. And that's just one retailer.

Eh?
Sunning.com only came up with ~3000 unit increase over the past 20 days.
I doubt it'll manage to hit 25k in the next 3 weeks.

100K total sales across China is very probable though.
 
I think it's totally feasible they can do 100k first week~ This one retailer's pre orders could easily rise to 25k in the next 3 weeks, and then you have buyers on the day. And that's just one retailer.

100K total sales across China is very probable though.

The trends seem to put 100k-ish as a decent likelihood all around.

Day-one buyer trends should be very interesting though, this is one factor that frankly, we have very, very little insight to.

It's a well accepted norm that console gamers are a very small minority in the large segment of the gaming community in China, but it's not something that we have any real life visuals of, because there are no communal factor amongst console gamers in China as opposed to PC gamers ( and cyber cafes )

China is just as bad as a rest of the world when it comes to 'queuing up for hotly anticipated goods' like iPhones/iPads/etc, so it should be interesting to see how many turn up for a gaming console.
 

Miles X

Member
I was mainly quoting your post for the "I read somewhere around here that the Chinese government had to approve a set amount of XB1's to be sold there. Given these circumstances I'd say this is pretty "ok" news"

Since the approved amount isn't limiting in anyway, we can't really interpret this as ok or not ok.

(unless you're suggesting they were limited initial shipment also, but there are no news that would indicate so.)



Eh?
Sunning.com only came up with ~3000 unit increase over the past 20 days.
I doubt it'll manage to hit 25k in the next 3 weeks.

100K total sales across China is very probable though.

Do we know how much MS are going to ramp up their marketing efforts tho? Don't pre orders usually spike just before launch?
 

Miles X

Member
Today, WPDang reported that Microsoft is planning to release highly localized version of Halo 5 game for Chinese customers. Microsoft is even dubbing the game in Chinese, adding Chinese subtitles in a professional Shanghai film studio. This localized Halo 5 game should attract more consumers to the Xbox One platform in China.
 

MaulerX

Member
I was mainly quoting your post for the "I read somewhere around here that the Chinese government had to approve a set amount of XB1's to be sold there. Given these circumstances I'd say this is pretty "ok" news"

Since the approved amount isn't limiting in anyway, we can't really interpret this as ok or not ok.

(unless you're suggesting they were limited initial shipment also, but there are no news that would indicate so.)


I mentioned the government's lifetime approved amount because I figured it would also limit the initial shipment. But on that very quote I also said possibly sell out of their initial shipment, to which you replied:

The import quota is currently 5M units, and no one believes they'll sell or ship 5M initial shipment


I never said anything about their initial shipment being the same as their lifetime sales amount. I mean, that would've been a megaton if they were to ship 5M in the first week. :p
 

Xando

Member
I guess Microsoft will be happy if they sell 5 million in the next 5 years. Same thing with PS4.
Unless they make LOL or Dota 2 exclusive i cant see consoles doing much in China.
 

ghst

thanks for the laugh
imagine you're coming from a PC only environment. you're used to playing whatever you want, however you want. your typical gaming experience involves a litany of free to play games that half the country logs on to simultaneously while having an entire library of supporting programs running just an alt-tab away.

then some american company rocks up and wants to charge you half the price of a new PC for a box with a relatively microscopic library of expensive games which doesn't even include the basics like LoL. it also has underwhelming specs across the board, about as much application support as the average toaster, you have to pay a monthly fee to play online and it only supports a single input device which is garbage for most genres you play.
 

Synth

Member
Today, WPDang reported that Microsoft is planning to release highly localized version of Halo 5 game for Chinese customers. Microsoft is even dubbing the game in Chinese, adding Chinese subtitles in a professional Shanghai film studio. This localized Halo 5 game should attract more consumers to the Xbox One platform in China.

Hold dat L Spanish speakers.
 
I had the thought this is the first time MS releases a home console in China, and I thought first time for Sony, correct me if wrong, in that case.. how is that good or bad?
 
I had the thought this is the first time MS releases a home console in China, and I thought first time for Sony, correct me if wrong, in that case.. how is that good or bad?

Nobody knows whether or not the number is good or bad yet.

However, this number is more than enough to prove to those fools who think that China is a HUGEEEE MEGA console market just because it's the mythical country where every corporation try to enter because of potential profits, "China."

That China is not that dream like place they think it is out of ignorance.
 

MaulerX

Member
imagine you're coming from a PC only environment. you're used to playing whatever you want, however you want. your typical gaming experience involves a litany of free to play games that half the country logs on to simultaneously while having an entire library of supporting programs running just an alt-tab away.

then some american company rocks up and wants to charge you half the price of a new PC for a box with a relatively microscopic library of expensive games which doesn't even include the basics like LoL. it also has underwhelming specs across the board, about as much application support as the average toaster, you have to pay a monthly fee to play online and it only supports a single input device which is garbage for most genres you play.



Not sure why you're saying that when Sony is also launching the PS4 in China with everything you mentioned. Might be hard for you to believe but there are people in China definitely interested in both these consoles.
 

Usobuko

Banned
If that's the numbers, then I can only say it's going to be too lucrative for both Nintendo and Sony to miss out for not being early.
 
There's absolutely nothing except maybe population above a certain wealth bracket to measure this against. The number itself pales into insignificance against population numbers, and unless we get a quote like "holy shit, we can't contain the excitement for this product, our system keeps crashing under the influx of preorders" it's fair to say 16,000 preorders is well within low expectations.
 
Not sure why you're saying that when Sony is also launching the PS4 in China with everything you mentioned. Might be hard for you to believe but there are people in China definitely interested in both these consoles.

Nobody's saying there aren't people in China interested in consoles.

The arguments that alway's been put out is that China is a niche market, as far as consoles are concerned.

Gaming is huge in China. It's very, very, very big and generates a shitload of money. But it's practically derived entirely from the PC/Mobile F2P market, and some subscription MMOs.

There are an estimate of 250 million online PC gamers in China. Sony/MS would be lucky to even get 1% of that audience, respectively.

(Yes, my predictions for PS4/XB1 in China is that both consoles combined will have an LTD of 5 million, give or take.)
 

MaulerX

Member
Nobody's saying there aren't people in China interested in consoles.

The arguments that alway's been put out is that China is a niche market, as far as consoles are concerned.

Gaming is huge in China. It's very, very, very big and generates a shitload of money. But it's practically derived entirely from the PC/Mobile F2P market, and some subscription MMOs.

There are an estimate of 250 million online PC gamers in China. Sony/MS would be lucky to even get 1% of that audience, respectively.

(Yes, my predictions for PS4/XB1 in China is that both consoles combined will have an LTD of 5 million, give or take.)


Non of that really matters when the Chinese government has already set a lifetime sales restriction of 5 million. At the absolute best scenario we already know that it can't be any higher than 5 million.
 
Non of that really matters when the Chinese government has already set a lifetime sales restriction of 5 million. At the absolute best scenario we already know that it can't be any higher than 5 million.

That restriction is only for XB1. I'm expecting a same restriction for PS4, but my point is I don't believe either console will reach their ceiling anyway.

That's just tales from my ass, though.
 

stryke

Member
I've seen the 5 mil figure before but I thought that was just a "for the time being" thing.

So they're only allowed to ship 5 million for the lifetime of the x1?
 

MaulerX

Member
That restriction is only for XB1. I'm expecting a same restriction for PS4, but my point is I don't believe either console will reach their ceiling anyway.

That's just tales from my ass, though.


Lol. Well anything is possible. 5M for XB1 and 5M for PS4 is not entirely impossible imo.
 
That's not impressive at all. They gotta make a new gameplan I.e free game promos still/$350 price tag for Euro/US if they wanna keep pushing out a lot of boxes IMO.
 
I've seen the 5 mil figure before but I thought that was just a "for the time being" thing.

So they're only allowed to ship 5 million for the lifetime of the x1?

If it does tremendously well and 'doesn't corrupt the youth', I expect the government might consider lifting that restriction.

That's years away though.
 
I've seen the 5 mil figure before but I thought that was just a "for the time being" thing.

So they're only allowed to ship 5 million for the lifetime of the x1?
I was under the impression that after 5M sales, they'd need to negotiate a new arrangement to cover the next 5M or whatever.
 

Krakn3Dfx

Member
I guess Microsoft will be happy if they sell 5 million in the next 5 years. Same thing with PS4.
Unless they make LOL or Dota 2 exclusive i cant see consoles doing much in China.

Even then, having to play LOL or DOTA on a gamepad vs. a mouse/kb would be a huge step down. APM!
 

Curufinwe

Member
Both Xbox One and PS4 numbers in China are gonna be laughable. Dunno why people were so excited about launching there and so sure they will sell tons.

I understand why people like Dynopia are excited. It's their last hope for the Xbone to get anywhere near the PS4 in terms of worldwide sales.
 

Zophar

Member
You can already get an Xbox One in China pretty easily. Saw several today in the tech district of a Tier 2 city. PS4 too.
 

Miles X

Member
I understand why people like Dynopia are excited. It's their last hope for the Xbone to get anywhere near the PS4 in terms of worldwide sales.

You're a joke. I don't expect this to be a huge market for XB1 and even if it was it wouldn't overcome PS4 Europe+Japan. When all is said and done I expect PS4 to have a 40m+ lead WW. I don't know where you got the idea I'm some rabbid irrational fanboy but you need to take a look in the mirror.
 
So 2% sells 16k units

equals 800k units for all ?

:D

(probably not)

That 50.6% (Tmall) contributes around an estimate of 2500+ units... so no.

Yeah, very disproportionate contributions for XB1 pre-orders from all the retailers. Tmall, from what I know, is better known for fashion items/clothing and not electronics.
 
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