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Sony expects to post a fiscal-year loss of more than $2 billion

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Cheebo

Banned
What does Sony have at this point? Insurance, Playstation, Mobile and whatelse?
Mobile is not one of their positives. It is one of the major reasons for their losses. Tech nerds on GAF and Android blogs love their phones. The actual consumer does not.
 

Kill3r7

Member
Come on Sony had plenty of opportunity to make money. If the IP itself worth so much money why didn't Sony buy Marvel? Sony was spending money on Bond franchise etc so you can only argue Sony make bad investment decisions.

Timing. It always comes down to timing and foresight.

Marvel was not the hot property it is today a decade ago. It basically had two successful franchises (X-Men and Spiderman). Iron Man in 2008 changed their fortunes completely. Sony was not in a position to buy them at that point.
 

Formidable

Neo Member
Come on Sony had plenty of opportunity to make money. If the IP itself worth so much money why didn't Sony buy Marvel? Sony was spending money on Bond franchise etc so you can only argue Sony make bad investment decisions.

I don't understand what you are trying to say. My post was basically stating that Sony Pictures wasn't doing well for awhile and the investment of getting the film rights to Spiderman and to a lesser degree, the Bond movies, didn't pan out.

As for Sony Pictures buying Marvel, I don't think they had the cash reserves to do so.
 
Each theater company negotiates on profit sharing rates on a per movie basis. It's very unlikely that they were able to get as good a share as you're assuming for a movie as large as Spider-Man.

I'm not assuming anything

I know multiple people in the theater industry
 
Mobile is not one of their positives. It is one of the major reasons for their losses. Tech nerds on GAF and Android blogs love their phones. The actual consumer does not.

The average consumer doesn't really notice Sony is even in smartphones. The Z series isn't in the average consumers mind, so if Sony really intended to sell smartphones, they're doing a poor job at advertising them.

They're out hustled by HTC, Google, Apple, Samsung, and Microsoft when it comes to the smartphone market. Also according to the support sites, severe lack of support/troubleshooting for Xperia hardware.

Not to forget:

http://www.sonymobile.com/us/products/phones/

Having 26, soon to be 28 handhelds out simultaneously!

It seems like an egregious waste of money to have all of these phones out at once, plus the naming conventions make it confusing as fuck to the average consumer.
 
Here's the thing, they have been bringing their A game and still are now in terms of premium smartphones.

Consumers would bother because what they demand the most are important measures such as battery life and their phones definitely deliver there. If you really think Sony is struggling right because their flagship phones are inferior to competitors, then you are truly clueless. Look at reviews for the Xperia Z2 and Xperia Z1 Compact then come back and talk to me.

Sony is struggling in the mobile market because that haven't been effective in the distribution/marketing of their flagship line up in key regions around the world (mainly the US) and because haven't achieved profits they expected from their bloated amount of mid-range phones.

I don't know why you're holding a grudge above some old shitty Sony phone that you bought back in the day.

Stop calling me names just becuase people disagree with you on an internet forum. Let me explain to you why Sony is going to shit. Abe has been pursuing a cheap yen policy to stimulate economic. So far it has failed. It hasn't increased export and it has made import products more expensive. And its draging Sony down as well.

Abe is also remilitarizing Japan so basically its pushing South Korea to China. China and South Korea have agreed to sign aggressive treat treaty by the end of the year, and they may be able to get Taiwan on board as well. That means darker days ahead for the Japan economy and her future trade prospect in Asia. Unless Sony start making tanks and submarines for export Sony is not going to sell more "made in Japan" products in the future.

As far as the Xperia Z, it was 100% a flagship phone and the best Sony engineers could produce at the time of its release. I have used 10+ android phones so I don't live in a brand bubble and let brand royalty brainwash my judgement.
 
I don't understand what you are trying to say. My post was basically stating that Sony Pictures wasn't doing well for awhile and the investment of getting the film rights to Spiderman and to a lesser degree, the Bond movies, didn't pan out.

As for Sony Pictures buying Marvel, I don't think they had the cash reserves to do so.

You were saying, as far as I read it, making movies for IP you don't own is a bad business because the margin is too thin. My point was that I disagree with that sensitive. It's all down to execution. Its possible to own alot of IP without making any money on it.

Also, I disagree about the theater as well. In the movie ecosystem, theater are in much lower position in the movie food chains than the studios. Alot of movies they don't make any money on them until the movies' runs are long enough.
 

Road

Member
Curious who's going to be Sony next's CEO by April. Who's the head of Financial Services?

Kaz can go back to PlayStation and do press conferences. Andrew House is too stiff.
 

Formidable

Neo Member
You were saying, as far as I read it, making movies for IP you don't own is a bad business because the margin is too thin. My point was that I disagree with that sensitive. It's all down to execution. Its possible to own alot of IP without making any money on it.

Also, I disagree about the theater as well. In the movie ecosystem, theater are in much lower position in the movie food chains than the studios. Alot of movies they don't make any money on them until the movies' runs are long enough.

Ah no no, I just meant for the Spider-man property solely, it was a bad decision since the majority of revenue for the Spider-man property is in merchandise (that decision was made in 2011)

Yes, the execution of super-hero movies are a fickle thing and it took a long time for someone (Marvel Studios) to figure it out.
 
Curious who's going to be Sony next's CEO by April. Who's the head of Financial Services?

Kaz can go back to PlayStation and do press conferences. Andrew House is too stiff.

6NpSpHx.png


Katsumi Ihara is the mastermind behind the lifeblood of Sony (their Financial Services division).
 

ringlord

Member
Basically, Marvel/Disney is sold rights to Sony to make elaborate marketing "ads" (movies) to sell merchandise that Sony doesn't get a dime of.

Here's a rough analysis I did some time ago: http://neogaf.com/forum/showpost.php?p=114053029&postcount=246

To sum up, Sony probably made a little money from ASM2. A buyout for the franchise could be attractive to them. The current rumors are that they are entering some kind of joint production agreement with Marvel/Disney.
 

hipbabboom

Huh? What did I say? Did I screw up again? :(
Curious who's going to be Sony next's CEO by April. Who's the head of Financial Services?

Kaz can go back to PlayStation and do press conferences. Andrew House is too stiff.

6NpSpHx.png


Katsumi Ihara is the mastermind behind the lifeblood of Sony (their Financial Services division).

I tried to stay quite but you guys are just trolling. Kaz isn't going anywhere. He'll save the company; just you wait and see.

I admit I don't know much about finances and numbers (for the people that demand I be a financial analyst to have an opinion) but I do know how to believe in a brand with the history and dignity of Sony. That's something to be proud of. I wish I could take a little piece of me and put into all your hearts
(oh god I know it sounds corny but please don't mock me... this is difficult enough to type)
to make you all remember how Sony has made your life better. Doctors say that there's actually a healing attribute of being positive and I want to believe that can apply to a corporation as well.

For a place that's so quick to call out corporation being gross with numbers instead of caring for its consumers, why don't we stop being so affected by these numbers and show a little love. I'm not suggesting people go out and do anything they can't afford but If you like what Sony's done for gaming then go out and buy their product and show your support.

#savegreatness
 
need to trim more fat then. tv division just has to go, their prices are ridiculous, samsung offer the same quality if not better at fraction of the prices. also they need to trim their smartphone offerings, the compact range is class but they need to advertise it more.

sony brand themselves as some luxury goods compact but the quality of their goods in most cases doent stack up in the competition yet they charge for. they need to get their shit together
 

reKon

Banned
Stop calling me names just becuase people disagree with you on an internet forum. Let me explain to you why Sony is going to shit. Abe has been pursuing a cheap yen policy to stimulate economic. So far it has failed. It hasn't increased export and it has made import products more expensive. And its draging Sony down as well.

Abe is also remilitarizing Japan so basically its pushing South Korea to China. China and South Korea have agreed to sign aggressive treat treaty by the end of the year, and they may be able to get Taiwan on board as well. That means darker days ahead for the Japan economy and her future trade prospect in Asia. Unless Sony start making tanks and submarines for export Sony is not going to sell more "made in Japan" products in the future.

As far as the Xperia Z, it was 100% a flagship phone and the best Sony engineers could produce at the time of its release. I have used 10+ android phones so I don't live in a brand bubble and let brand royalty brainwash my judgement.

1) I was focusing mobile division of Sony. The strength of the Yen is one factor, but it's not the primary reason they are failing in that business..

2) Why are you talking about brand loyalty right now? I really hope you're not trying to think that I'm all about Sony branded products because I've never even owned a Sony phone in my life.

I too have used multiple Android phones/tablets from LG, HTC, and Samsung. I've always gotten what's best for me at the time.

If you've been following flagships phones for the past few years, you would have known that both the Sony Z2 and Z1 Compact were very well received and were seen as some of the best android devices. So far it seems like Z3 and Z3 Compact will continue that recent trend, despite the 6 month release policy of the Xperia Z line up.

Yes, the Xperia Z had issues when it first came out and reviewers were harsh on them, but Sony clearly improved on their line up in meaningful ways and their phones now match up with the best of the best.
 
What's keeping Sony from selling insurance and their financial services in America and Europe?

Insurance is pretty competitive in America like all the other divisions they're struggling with. They'd have to buy someone or at least rebrand as I can see the confusion already. "Sony insurance? But my TV already has a warranty."
 

jholmes

Member
Sony caught a lot of flak from activist investors before but they are going to catch a whole new world of crap after taking away their dividends.
 

Busty

Banned
To sum up, Sony probably made a little money from ASM2. A buyout for the franchise could be attractive to them. The current rumors are that they are entering some kind of joint production agreement with Marvel/Disney.

Literally never going to happen. Disney would never want to share their hugely successful cinematic hit making machine with a 'character' like Avi Arad.

Wonder if Disney would pay $2 billion for Spider-Man (lol).

No chance. IIRC Disney paid Sony roughly $350m for the Spider Man movie merch rights so I would think that taking back the theatrical rights (and presumably the rights to already completed Spider Man to add to their catalogue) would bring in less than a billion.

Maybe $500m at the very, very, very most given that Disney would have to totally reboot the character again from scratch with new actors, creative team etc.

But that would probably only be in a 'fire sale' type situation. I don't see a situation where SPE sells the Spider Man rights to Disney without significant financial duress forcing them.
 

Pathos

Banned
I tried to stay quite but you guys are just trolling. Kaz isn't going anywhere. He'll save the company; just you wait and see.

I admit I don't know much about finances and numbers (for the people that demand I be a financial analyst to have an opinion) but I do know how to believe in a brand with the history and dignity of Sony. That's something to be proud of. I wish I could take a little piece of me and put into all your hearts
(oh god I know it sounds corny but please don't mock me... this is difficult enough to type)
to make you all remember how Sony has made your life better. Doctors say that there's actually a healing attribute of being positive and I want to believe that can apply to a corporation as well.

For a place that's so quick to call out corporation being gross with numbers instead of caring for its consumers, why don't we stop being so affected by these numbers and show a little love. I'm not suggesting people go out and do anything they can't afford but If you like what Sony's done for gaming then go out and buy their product and show your support.

#savegreatness
mj-laughing.gif

mjlol.png
mjlol.png
mjlol.png
 

Bigfoot

Member
Maybe $500m at the very, very, very most given that Disney would have to totally reboot the character again from scratch with new actors, creative team etc.
That seems way too low. Even a "failure" like ASM2 will probably net them half that amount when DVD sales and other licensing is added in. Sony would have to be really desperate for cash to sell Spidey for that amount. They could put out a low budget sequel or two and make that amount if they wanted, or make more than that if the next ASM movie turns out to be a huge hit.
 

Busty

Banned
That seems way too low. Even a "failure" like ASM2 will probably net them half that amount when DVD sales and other licensing is added in. Sony would have to be really desperate for cash to sell Spidey for that amount. They could put out a low budget sequel or two and make that amount if they wanted, or make more than that if the next ASM movie turns out to be a huge hit.

But Disney already own the IP. All they would be buying is the theatrical rights to the character and it's associated 'universe'.

They would still need to finance and distribute the new films themselves. They aren't buying a product, they are buying the blue prints. Huge difference.
 

Bigfoot

Member
But Disney already own the IP. All they would be buying is the theatrical rights to the character and it's associated 'universe'.

They would still need to finance and distribute the new films themselves. They aren't buying a product, they are buying the blue prints. Huge difference.
Sure, I was just giving the Sony point of view. The Disney math would be to figure out how much more $ having Spidey in the MCU would bring it (probably not much) so I can see where you are coming from too.

This is why Sony will always own Spider-Man until the franchise dries up completely or Sony basically sells their movie division.
 

Wynnebeck

Banned
lol at everyone hoping Sony sells the rights to Spider-Man not to help out the company, but so Marvel gets the rights back to make a Marvel Spider-Man movie.
 
But how does Nintendo do it then?

Well for a start by not having 140K employees. They also run a completely different business model to sony. It's not like they're setting the world on fire right now anyway.

They should sell playstation and and double down on their smartphone division.
Afterall pachter said consoles are about to go the way of the dodo and everyone knows mobile is the future.

(lol)

I see what you're trying to do but i don't think it's all that effective. This isn't exactly a huge positive for consoles, even when Sony is back in a totally dominant position in the console market the profits they're bringing in aren't that big (especially when you consider the amount of money they must spend on R & D and marketing). Basically they need to be the dominant market leader just to make a profit.

The whole reason they were so focused on smarthphones is because that is a market that has the potential to turn the company around if they make it big. Sony failing big time at that attempt says less about the smartphone market and more about Sony.

lol at everyone hoping Sony sells the rights to Spider-Man not to help out the company, but so Marvel gets the rights back to make a Marvel Spider-Man movie.

Well you sure showed them with all your logic! People have explained why they think it's a good move, the IP is worth a lot more to marvel than it is to Sony which means they can sell it at a premium. Of course they are losing a potentially very valuable property and one of the few things actually making money for them. So i see why they wouldn't do it but it isn't some incredibly dumb move. I'm not a marvel fan and i really don't care who makes the spiderman movies for what it's worth.
 
Oh and now people are trying to push 4K TVs and 4K blu-ray onto consumers, I wonder how many people would actually fall for it? Regular blu-ray is hardly selling, and now people are suddenly expected to upgrade their TV and blu-ray player again? I don't know how much is at stake in this department, but Sony's plans for blu-ray definitely failed to live up to DVDs.
 
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