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Microsofts UK PR department is pretty clever.
- Thread starter Hanmik
- Start date
Enter the Dragon Punch
Banned
HATE NEWSPAPERS
ClivePwned
Member
LOL
forward thinking ad buys there
forward thinking ad buys there
Broken Joystick
At least you can talk. Who are you?
Clever and one way to get around that Battlefront PS4 marketing.
BocoDragon
or, How I Learned to Stop Worrying and Realize This Assgrab is Delicious
There's no accompanying ad on the previous right side page? (Or the one after?)
I can go to Florence with the Xbone? Cool!This is One way to get around a marketing deal..
(image stolen from twitter)
or is it just an ad telling us Xbox One is on Xbox One..?
hmmm (I think it's brilliant)..
(lock if old or not thread worthy)..
funkystudent
Member
Mario tennis on Xbox one?
Good get.
Good get.
RamzaIsCool
The Amiga Brotherhood
Not able to tell straight out that x game is out on your platform is one of the weirdest marketing deals imo. I guess it works(?), but it's so fuckin awkward.
travisbickle
Member
The review says it's available for XBO, advertise Tomb Raider.
And it's out now on Xbox One!
i mean, it is pretty clever.
Whether or not buying 1 page of ad space filling it with nothing than "ON XBOX ONE" is a great value, i dare not judge.
this. at least use one third of that page to advertise "along other franchises, like Tomb Raider and Halo"
Whether or not buying 1 page of ad space filling it with nothing than "ON XBOX ONE" is a great value, i dare not judge.
this. at least use one third of that page to advertise "along other franchises, like Tomb Raider and Halo"
ShemhazaiX
Member
Wuthering_Heights
Banned
It's been really interesting to see how Microsoft reacts when their own favorite tactics are used against them.
It certainly hilarious, but not in a good way.
It certainly hilarious, but not in a good way.
Selling ads to sit within or next to a specific feature is nothing new, but yeah, offering the exact specifics of the page layout is a bit of a loss of integrity on Metro's editorial side.
Could be worse, at least it's not advertorial pretending to be a review.
Their marketing was focus tested in the future.
Zepp Twofist
Member
I always fold the newspaper when reading, so I wouldn't get it.
MilkyJoe
Member
This is One way to get around a marketing deal..
(image stolen from twitter)
or is it just an ad telling us Xbox One is on Xbox One..?
hmmm (I think it's brilliant)..
(lock if old or not thread worthy)..
Newtype-001
Member
Pretty clever but don't think anything will be better than destiny fragrance in the sneaky department.
Best newspaper ad will not be topped by anyone with sonys page 3 the sun ad. That was amazing.
Best newspaper ad will not be topped by anyone with sonys page 3 the sun ad. That was amazing.
MilkyJoe
Member
Or maybe they are trying to push slower selling stock?
Oh!
ETA: But seriously though, if that is intentional MS marketing actually influenced more than just the ad placement.
Hard to prove that though, and it might just be a coincidense.
Sidewinder
Member
Lol, not bad. But I sincerely doubt most people flipping through that newspaper would get what it's all about. You'd have to know about the marketing deal to really understand it. Others would be like "ok, what's on Xbox One now?? No idea...flips the page" It's not like people spend more than ten seconds on an ad.
Hypereides
Member
Alx
Member
Yes, and it doesn't change my opinion on those tactics. Notice how my statement didn't point at a specific company. Exclusivity on advertising is stupid. And misleading.
Ninja Sharingan
Banned
wow, Absolutely Genius. They are on point over at MS
I'd be very surprised if the merchandising wasn't specifically arranged with deals with MS and Sony at the moment. The UK market is a scrap worth pouring cash into for both of them right now.
Poor Tomb Raider. MS would rather hope you make link between Battlefront and their ad than mention Tomb Raider.
It is clever but it's also the kind of ad that almost never works in the sense of making a difference.
Sales will be what they would have been regardless IMHO.
And honestly they couldn't say available alongside TR and H5?
I wonder if they simply took page knowing BF would be reviews there or if Metro offered up page for higher cost noting BF review was adjacent?
It is clever but it's also the kind of ad that almost never works in the sense of making a difference.
Sales will be what they would have been regardless IMHO.
And honestly they couldn't say available alongside TR and H5?
I wonder if they simply took page knowing BF would be reviews there or if Metro offered up page for higher cost noting BF review was adjacent?
Stereogatari
Banned
That's why I only read the School Newspaper.
This made me laugh. Can imagine your expression.
KurtSloane
Banned
Lol, clever.
You assume the average reader knows it is in relation to the reviewed game.
Desperate is the more apt description.
You assume the average reader knows it is in relation to the reviewed game.
Desperate is the more apt description.
ThomasAnderson
Member
They both have deals with different games right?
Ninja Sharingan
Banned
Everyone I have just shown it too in the office saw it instantly, even the one's that have no interest in gaming. It's deffo noticeable
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