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[w3bba]

Found this on the german EA news blog and several german media outlets and havent seen a thread here yet.

source in german

A quick rundown of the points:

• EA requires now by contract the disclosure of sponsored content
• There Are two categories: #supportedbyEA and #advertisement
• #supportedbyEA where EA has sponsored the access to the game (travel, press-event, review copy etc) but no influence on the content of the creator
• #advertisement is straigt up advertisement for a game, with direct influence or material provided by EA
• content creators are required to use the hashtags #supportedbyEA or #advertisement to mark written content (Twitter, Facebook etc.)
• Video content has to use either the following watermarks or a clear audio message in the beginning of the video that the content is supported by EA or an advertisement
  
  

While not being a big fan of EA i like their approach here to make it clear to customers what is sponsored and what is not. Will make stories like the Pewdiepie Shadow of Mordor story less likely and i hope more publishers/devs implement similar rules.

Withdraw support if old

 

[Sou Da]

That's surprisingly transparent.

 

[DrBo42]

Good move.

 

[Don.Abbade]

transparency is always a good thing, well done EA.

 

[Omni]

#supportedbyEA where EA has sponsored the access to the game (travel, press-event, review copy etc) but no influence on the content of the creator

Would they even support someone who is gonna trash their game though? Of course a Youtuber or Streamer is gonna say nice things about a game if they're getting all of that. They'd want it to happen again.

Gimme my tinfoil hat

 

[Lulubop]

Good

 

[Hydrophobic]

Found this on the german EA news blog and several german media outlets and havent seen a thread here yet.

source in german

A quick rundown of the points:

• EA requires now by contract the disclosure of sponsored content
• There Are two categories: #supportedbyEA and #advertisement
• #supportedbyEA where EA has sponsored the access to the game (travel, press-event, review copy etc) but no influence on the content of the creator
• #advertisement is straigt up advertisement for a game, with direct influence or material provided by EA
• content creators are required to use the hashtags #supportedbyEA or #advertisement to mark written content (Twitter, Facebook etc.)
• Video content has to use either the following watermarks or a clear audio message in the beginning of the video that the content is supported by EA or an advertisement
  
  

While not being a big fan of EA i like their approach here to make it clear to customers what is sponsored and what is not. Will make stories like the Pewdiepie Shadow of Mordor story less likely and i hope more publishers/devs implement similar rules.

Withdraw support if old

I'm glad that EA is (seemingly) doing this proactively.

 

[flkraven]

Man, EA has been really trying hard these past couple years. Kudos

 

[Visualante2]

Advertising regulators are sort of forcing EA's hand on this. They're not doing it to be nice. They're doing it because it is going to land them in court if they keep things the way they were.

 

[w3bba]

Would they even support someone who is gonna trash their game though? Of course a Youtuber or Streamer is gonna say nice things about a game if they're getting all of that. They'd want it to happen again.

Gimme my tinfoil hat

thats true. we might have a situation like with Jim Sterling here, who got blacklisted by them for being too risky.

Also aditional note: I dont know if its only EA germany or international, since i found this press release only on the german site so far.

 

[Nirolak]

Advertising regulators are sort of forcing EA's hand on this. They're not doing it to be nice. They're doing it because it is going to land them in court if they keep things the way they were.

They do already have the Ronku program and notes on current videos.

 

[bigdaddygamebot]

I'm glad that EA is (seemingly) doing this proactively.

Emphasis on seemingly.

 

[Menitta]

I like the transparency. I came into this thread expecting something like Nintendo's terrible approach to YouTube.

 

[DonShula]

Sounds good on the surface. But this is EA. What are we missing?

 

[Lanrutcon]

I like this.

Wonder what's coming that prompted this.

 

[III-V]

Excellent work EA.

 

[Galafar]

I came in expecting to make a witty side comment about EA but honestly I actually agree and like this so good job EA.

 

[The Jackdog]

Sounds good on the surface. But this is EA. What are we missing?

honestly i just think audiences are getting better at spotting "shilled" content and they might just be proactively getting ahead of that curve. which isnt a bad thing

 

[Fuchsdh]

And this is stuff GamerGate could have been pushing for instead of mostly just harassing women on Twitter.

Good stuff by EA, that's probably the most clear I've seen *any* product placement/sponsored content rules. If there was some blowup story about these, you'd figure it would have happened by now. Seems more like they're trying to head one off from developing.

 

[Spacecowboy77]

Good stuff, hopefully we'll see more of this from other publishers

 

[Ludger Kresnik]

Would they even support someone who is gonna trash their game though? Of course a Youtuber or Streamer is gonna say nice things about a game if they're getting all of that. They'd want it to happen again.

Gimme my tinfoil hat

Not necessarily. LazyGameReviews has been really critical of The Sims 4 but they keep giving him review copies for the DLC.

 

[Dantero]

Twitch already requires the title of the stream to have #sponsored in it. So all this does is add an annoying watermark. Wouldn't the same be a much better way of doing it on youtube as well?

 

[Nirolak]

Sounds good on the surface. But this is EA. What are we missing?

Given the amount of YouTubers EA drags to events, they probably think it's better to have the videos saying Supported By EA than everything appearing paid due to lack of differentiation.

 

[TheSeks]

Gimme my tinfoil hat

X-factor, LevelCap, and a few others have been pretty critical of Battlefield and things that needed to be fixed on launch (and past that) in the past. They continue to be (stupidly) listened to. So... I mean... your tinfoil isn't very effective?

 

[w3bba]

Twitch already requires the title of the stream to have #sponsored in it. So all this does is add an annoying watermark. Wouldn't the same be a much better way of doing it on youtube as well?

titles arent that easily seen on mobile devices, so it might get missed. a watermark might be a small annoyance but it leaves no doubts

 

[Phamit]

Also seems like a good way to avoid bad press, if a You Tuber or a Streamer failed again to do a proper disclosure, because You Tuber also violated the contract with EA.

 

[Orpheum]

Good Stuff

 

[Camp Freddie]

Really good of them to do this.

 

[Dunkley]

Would they even support someone who is gonna trash their game though? Of course a Youtuber or Streamer is gonna say nice things about a game if they're getting all of that. They'd want it to happen again.

Gimme my tinfoil hat

I mean yeah, but on the other end of the spectrum you need to consider that they have to disclose that now so if you believe them or think they are shills is up to you.

 

[Aaronrules380]

Came in expecting bullshit, was pleasantly surprised. Good on you EA

 

[paskowitz]

When some YouTubers exclusively cover ea games, is pretty obvious but this is a great move.

 

[tci]

Glad to see this move.

Hope more companies follows this. Should be standard for all for 2017 and forward!

 

[Air Zombie Meat]

Came in expecting bullshit, was pleasantly surprised. Good on you EA

Yeah same here. can't complain about that.

 

[Meciu]

I'm kind of suprised but it's a great move.

 

[jacobeid]

This is great! Glad to see EA take proactive steps rather than letting something blow up in their face.

 

[atomsk]

Nice move by EA, hopefully other publishers follow suit.

The more audiences know whose opinions have been bought and paid for, the better.

 

[Dantero]

titles arent that easily seen on mobile devices, so it might get missed. a watermark might be a small annoyance but it leaves no doubts

I suppose so. Never remember that some people watch streams on mobile. Seems so strange to me.
Also just noticed that it only has to show at the beginning of the video not during the whole thing. I don't mind that. Does the source say anything about when during a stream that watermark has to appear?

 

[w3bba]

Does the source say anything about when during a stream that watermark has to appear?

source only says in the beginning of streams. they pool all kinds of video in one category.

 

[Yautja_Warrior]

Makes a change from all the negative stuff that normally goes on with YouTube. Well played EA.

 

[Garrett Hawke]

EA continues to slay 🙏

 

[FullMetaltech]

I like this approach. Makes it easier to sort out future problems for thier games.

 

[Deleted member 20415]

Gotta stay one step ahead of the FTC, and show good faith and transparency.

I deal with this stuff all the time, good that they are being VERY clear about this.

 

[Dantero]

source only says in the beginning of streams. they pool all kinds of video in one category.

That's nice. Although catching the beginning of a stream is a lot harder than reading the title, even on mobile. : p

 

[YuriLowell]

This should be standard on all streamers and YouTubers.

 

[giant_frying_pan]

Is there a hashtag skate4 option?

 

[hemo memo]

Good move from EA. Transparency is always good.

 

[Cuningas de Häme]

EA continues to slay 🙏

EA <3

My favourite of these giant industry giants (giant giant, that's like pretty big!).

*This post wasn't paid by EA nor have I any working relationship with them and Bioware sucks ass, after KotOR went downhill fast so I am not biased don't drag me to saltmines please!*

 

[Dantero]

EA <3

My favourite of these giant industry giants (giant giant, that's like pretty big!).

*This post wasn't paid by EA nor have I any working relationship with them and Bioware sucks ass, after KotOR went downhill fast so I am not biased don't drag me to saltmines please!*

You don't have to say you don't work for/with ea. You only have to put a disclaimer if you do.

 

[MSMrRound]

Stupid hashtags aside, pretty good on EA's part. At least they are showing a little bit of effort.

 

[jett]

#supportedbyEA where EA has sponsored the access to the game (travel, press-event, review copy etc) but no influence on the content of the creator

#supportedbyEA where EA has sponsored the access to the game

(travel, press-event, review copy etc)

but no influence on the content of the creator