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#supportedbyEA - EA sets new rules for Youtubers and Streamers etc.

Ambient80

Member
Not necessarily. LazyGameReviews has been really critical of The Sims 4 but they keep giving him review copies for the DLC.
Yep, Drift0r is a CoD streamer and does a lot of in depth analysis for the games. A division regularly flies him to the devs HQ's for previews and such. He did this for IW and has been very critical of the game since the beta. The only good, substantial thing he has said about it is that he likes the Zombies mode. I think Ali-a has been as well.
 
I don't believe that they had some magical epiphany and decided "we have to do this out of moral principles", clearly there are some other pressures in place, but I still support it. AS long as it works as advertized and is not abused, you have both of my thumbs up for this.
 

Deadbeat

Banned
Yep, Drift0r is a CoD streamer and does a lot of in depth analysis for the games. A division regularly flies him to the devs HQ's for previews and such. He did this for IW and has been very critical of the game since the beta. The only good, substantial thing he has said about it is that he likes the Zombies mode. I think Ali-a has been as well.
If all the big youtubers are critical of your game its hard to start blackballing them. You lose your future ad delivery system.
 

Keasar

Member
Good changes so far from what I can see. One thing though.
content creators are required to use the hashtags #supportedbyEA or #advertisement to mark written content (Twitter, Facebook etc.)
Am I the only one getting annoyed at hashtags nowadays?
 

Mega

Banned
Advertising regulators are sort of forcing EA's hand on this. They're not doing it to be nice. They're doing it because it is going to land them in court if they keep things the way they were.

This is true. Tiny, hidden disclaimers at the bottom of a description or at the end of content are also no good and can land you in trouble. I'm glad they're being forced to be transparent.
 
Would they even support someone who is gonna trash their game though? Of course a Youtuber or Streamer is gonna say nice things about a game if they're getting all of that. They'd want it to happen again.

Gimme my tinfoil hat

Not 100% true. There are honest reviews / sites that trash games if they're bad. If EA actually stands by its products, then a harsh and honest review is better than all of the "pretend" reviews that claim the product is good when it isn't. Would you rather have a review that says the game is good, you buy it and it sucks, which paints a bad picture for everyone.
 
...Perhaps the thing that astonishes most is that they actually decided to make a distinction on the degrees of support given. It helps to adjust expectation for content, when one of the biggest problems with sponsorship deals is the betrayal of expectations, from the realisation that the sponsorship is even there to exactly what the nature of that sponsorship is.
 
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