Sqorin Hammerfarf
Banned
Just think of all the loot boxes that could buy...
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EA reportedly paid Ninja $1 million to stream 'Apex Legends'
- Thread starter Helios
- Start date
interactivemonodrama
Banned
I wish someone payed me 1 million dollars to stream an online game.
Stuart360
Member
Is he your hero?
TacosNSalsa
Member
I wish someone payed me 1 million dollars to [insert most activities here].
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Mega Man
Member
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
This seems crazy man.
VincentMatts
Member
No, im just not a child.
Codes 208
Member
For once I agree with you.
I mean who wouldn’t want to be paid to play a game tons of people are enjoying?
Stuart360
Member
I just remember the days when streaming started and people were streaming for the love if the games and the community, its just too commercial and money orientated now.
It just sucks seeing 40yo streamers playing Fortnite and badly acting like they are loving it. Streamers like that DrDissrespect guy (who can be mildly amusing with his reactions) getting $1000+ tips and not even acknowledging them on stream. Pretty girl streamers getting $10k tips from fat bald old guys (sen this happen live twice myself). Its just such a shithole.
It just sucks seeing 40yo streamers playing Fortnite and badly acting like they are loving it. Streamers like that DrDissrespect guy (who can be mildly amusing with his reactions) getting $1000+ tips and not even acknowledging them on stream. Pretty girl streamers getting $10k tips from fat bald old guys (sen this happen live twice myself). Its just such a shithole.
J-Roderton
Member
What a world.
Lionel Richie
Member
There isn't anything wrong because streamers are mostly absolute mongoloids so nobody would confuse them with journalists (although gaming journalists are also equally dense you wouldn't take them for professionals either), but it's ethically flimsy whether or not this is straight advertisement.
Javthusiast
Banned
The most hilarious thing about this is the fact that Ninja would have played A BIG NEW BATTLE ROYALE FROM A BIG DEVELOPER ANYWAY. Hell, he played cheap shit like Radical Hights simply because it was a new BR. xD
So they could have saved themselves the money and watch him stream it on the day of release if he was at home anyway, lmao.
So they could have saved themselves the money and watch him stream it on the day of release if he was at home anyway, lmao.
Oddvintagechap
Member
Mmmmm. It said #AD on the YouTube videos. The videos would start with a intro saying “this video is SPONSORED by APEX”.... then he would say this video is sponsored by apex.
Also Ninja is bigger than all these streamers. They hired the man to be in NYC’s New Year special.
thelastword
Banned
Well it's free money, especially if he was going to play the game anyway......I guess a name and popularity brings you so much these days.....He was also at the New Years Celebration in Times Square last year, so I guess they believe there is an audience which they think he can market things to quite easily.....
I think you may have agreed with me on more occasions than you're willing to admit
.....Well yes, if this was a journalist, this would not be a two page thread........Guys like Ninja are different, they play games to get a following and subs, and most times you have to be decent at the games you're playing, nobody wants to see a guy lose every match, where the streamer is just bitter and frustrated.......Yet, most importantly, if a streamer is entertaining/funny etc....that goes a long way and can even supercede his natural gaming ability or lack thereof...Yet, I guess Ninja has already made his name as a great fortnite type of player and he probably has a spiky personality as well to keep his audience engaged.....
OTOH, do you think just paying Ninja a million dollars was a cheaper option for EA?......We never heard of APEX before it's launch, it just launched.....There was no warm up to it, no time for a big marketing campaign or anything.....I think having big streamers there on day 1 was instrumental for them, notwithstanding, the reviews were great.....Everything just aligned for that title....
RiccochetJ
Gold Member
It sounds like a lot, but I wonder if it saved them a ton of money compared to their regular advertising cycle that big games usually embark on. I wouldn't be surprised if they got more bang for their buck by paying Ninja a million compared to millions that they can spend on TV, Youtube etc.
iconmaster
Banned
I mean, this is the downside of streamers taking over for journalists -- they have no interest in a code of ethics. (Yeah, "ethics in gaming journalism" but this is a genuine example of the kinds of dilemmas journalistic outlets are supposed to defend themselves against.)
Disclaimers are definitely appreciatedbut also entirely voluntary for now and may even be required by the FTC? IANAL
Disclaimers are definitely appreciated
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lukilladog
Member
Ninja is a smart guy (at least managing his "career" as they call it now):
“Ninja, aka Tyler Blevins, Twitch’s biggest streamer, told Polygon last week that he doesn’t play with female gamers. The decision, he explained, is rooted in internet culture rather than discriminatory intent "
“Ninja, aka Tyler Blevins, Twitch’s biggest streamer, told Polygon last week that he doesn’t play with female gamers. The decision, he explained, is rooted in internet culture rather than discriminatory intent "
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Helios
Member
It's required. Apparently Ninja did advertise the fact that he was sponsored.
DonF
Member
I dont see anything wrong here. Remember that most game´s budget like a third is on marketing. This game was almost shadow dropped (some leaks) and most of the marketing was word of mouth/streamers.
I really like the game, the genre is very popular, ninja is a big streamer. It all makes sense to me. Now, a million for like 8 hours sounds insane, but in the big picture, I believe it was a good decision. The game gained traction super fast.
I really like the game, the genre is very popular, ninja is a big streamer. It all makes sense to me. Now, a million for like 8 hours sounds insane, but in the big picture, I believe it was a good decision. The game gained traction super fast.
Musky_Cheese
Banned
I don’t know who he is.
But good for him. Get money.
But good for him. Get money.
LegendOfKage
Member
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wipeout364
Member
I wonder what it would cost to put a national advertisement campaign on TV for a week or two. This is probably cheap in comparison and far more targeted since nobody watches cable TV anymore.
thelastword
Banned
Maybe Cliffy told Ninja, he should be honored to play Lawbreakers for free or be associated with LB in anyway.....That it would actually quicken his career.....Hell, Cliffy, probably told him 'You should pay me 1 million to play Lawbreakers"......
Are you as good at these games and have a following as Ninja does?
Azula
Neo Member
Good for him.
Might seem insane, but consider corporations pay millions for commercials. Not just the air time, but actually paying companies to develop ads for their brand. Companies always have money set aside each year for advertisement and marketing.
If anything, 1 million was prob a steal. Considering the amount of eyes they got on his streaming compared to the usual cost of making ads and paying for air time.
That said, should have went with shroud
Might seem insane, but consider corporations pay millions for commercials. Not just the air time, but actually paying companies to develop ads for their brand. Companies always have money set aside each year for advertisement and marketing.
If anything, 1 million was prob a steal. Considering the amount of eyes they got on his streaming compared to the usual cost of making ads and paying for air time.
That said, should have went with shroud
Night.Ninja
Banned
Why is this even a thread, you pussys don’t complain when celebs are advising cars, alcohol or perfume
I fail to understand why you cunts thinks videos games are any different
I fail to understand why you cunts thinks videos games are any different
AltogetherAndrews
Member
Nice paycheck. What's creepy is how much money him and other adults like him make off of putting on one-man shows for children.
zwiggelbig
Member
This makes 0 sense.
They did not do a big marketing campaign. Their campaign was to pay money to streamers and it paid of big time and earned them alot of money. A normal campaign prob would have cost even more.
Night ninja eh...
On topic: I don't care if they pay for this crap but there definitely should be a disclaimer that it is sponsored or endorsed.
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UnusualSether
Neo Member
Don´t really see the points if they paid him and didn´t make him play for long, he would have done that sooner or later but I guess EA just wants to make Apex real competition for fortnite at this point.
Allnamestakenlol
Member
I'd be willing to do a lot more than stream a game for $1 million.
Werewolf Jones
Gold Member
How much did Bethesda pay him for that Fallout 76 stream? That's what I wanna know.
DigitalScrap
Member
As long as it is disclosed that it is a paid stream, I don't see any issue with it. For people who have a problem with how much he is being compensated, why? Seems like sour grapes to me. I don't care who gets paid or how a company spends their marketing budget. Why should I? Would everyone be somehow happier if they spent the same million on traditional advertising? Why would you care?
I'm always happy to see anyone succeeding.
I'm always happy to see anyone succeeding.
Starbuck2907
Member
Wake up. Comb hair. Take a dump. Play video games for two hours. Pick up a $1,000,000 paycheck for the video game playing...
Must be a good life.
Dr. Disrespect is the most fun.
Shroud is ok to watch.
Never watched Ninja.
Must be a good life.
Dr. Disrespect is the most fun.
Shroud is ok to watch.
Never watched Ninja.
#Phonepunk#
Banned
cool man get that money. people make money doing things a lot worse than entertaining others by playing a video game.
don't hate the player hate the game.
don't hate the player hate the game.
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93xfan
Banned
Maybe Cliffy told Ninja, he should be honored to play Lawbreakers for free or be associated with LB in anyway.....That it would actually quicken his career.....Hell, Cliffy, probably told him 'You should pay me 1 million to play Lawbreakers"......
Are you as good at these games and have a following as Ninja does?
No, hence the discount.
Speedwagon
Michelangelo painted the Sistine Chapel. Yabuki turned off voice chat in Mario Kart races. True artists of their time.
I'd pay someone $10 to dye my hair blue.
Don't feel bad. That old addage of "only focus on what you have." went out the window in the mid-2000s. Now it's all checkout these people making millions of dollars by uploading a video of them enjoying spending a half a million dollars of their parents' money.
IzukuMidoriya
Member
Ninja's a dumbass, but he's a marketing expert. So is EA.
What better way to promote your "Fortnite killer" than have the biggest Twitch streamer, who happens to mainly stream Fortnite, stream your game?
What better way to promote your "Fortnite killer" than have the biggest Twitch streamer, who happens to mainly stream Fortnite, stream your game?
SlashBringingHasher
Banned
give me a million and i will be a talentless prick.
wondermega
Member
More than a few people angry about this (why?) I have some news for you, 15 years ago it cost $1m to get an ad for anything on the front page on Myspace for just a single day. This is advertising, exposure, that is how it works. Is it worth it, yes. Does this make Ninja (or whoever) a sellout.. I guess. Does it make them bad, should we be angry at them? OF COURSE NOT. They are a product/service selling a product or service. All is fair. And I will tell you, I am a "grandpa gamer" I love playing tetris, ms pacman, galaga, etc. At this point I'm inclined to DL Apex and give it a whirl for 20 minutes. Why not..
About the same as MS paid for the Sea of thieves one month ago?
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Night.Ninja
Banned
WhyNight ninja eh...
On topic: I don't care if they pay for this crap but there definitely should be a disclaimer that it is sponsored or endorsed.
Because it allows people to be disingenuous if you don't make it clear. What could be considered an opinion piece or news actually has a hidden motive of money exchanging hands. Would you be OK with other media doing this? Say your daily news or gaming sites?