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This statement is pure damage control bullshit and the tell tale sign is the unnecessary emphasis and qualification of "the start of mass production". They would have known yields were terrible from pre-production runs. It's entirely possible they had planned/intended to increase production to 15 million but determined they couldn't before any tangible action was taken. They're being forced to stick with their original target, and thus technically and literally are not cutting production by 4 million. The end result however is still a net loss of 4 million units. The ways we reached this same outcome are seemingly contradictory polar opposites, Corporate Double Speak 101. A real denial of this story would have explicitly refuted any plans of a 15 million target or yield issues. This made investors nervous, tanked their stock price, and made potential customers panicked and angry, they had every reason to squash it by any means necessary.

 

[Bankai]

It's amazing how much speculation there's going on, truly baffling!

One moment there are shortages and there's desperation...
The following moment all is well...

Hilarious stuff & great to be on NEOGAF these times!

 

[Bo_Hazem]

Maybe this statement is the key:

"We have not changed the production number for PlayStation 5 since the start of mass production."

So maybe they changed production goals number BEFORE the start of mass production?

I always look for wiggle room in PR statements.

 

[Maxwell Jacob Friedman]

Lmao, bizarrely fast response. Past few weeks have been full of someone saying something and it almost immediately getting shot down, lmao.

going for the kill, they realize the bad press MS has gotten and don't want any and to keep rolling without negative press before their event tomorrow

 

[chonga]

Maybe this statement is the key:

"We have not changed the production number for PlayStation 5 since the start of mass production."

So maybe they changed production goals number BEFORE the start of mass production after initial production yields?

I always look for wiggle room in PR statements.

Mass production would have begun a long time ago, Zhuge says July and the date mark on my PS4 shows it began in July too so sounds about right, and they'd have made some trial runs to get an idea of expected yields.

They didn't comment on yields at all so it is entirely possible that they did encounter those issues but the key takeaway is nothing during mass production has changed their goals.

 

[LordOfChaos]

Lmao, bizarrely fast response. Past few weeks have been full of someone saying something and it almost immediately getting shot down, lmao.

They should keep this up. Usually the PS5 FUD cycle lasts a bit longer.

 

[Abriael_GN]

Maybe this statement is the key:

"We have not changed the production number for PlayStation 5 since the start of mass production."

So maybe they changed production goals number BEFORE the start of mass production after initial production yields?

I always look for wiggle room in PR statements.

There's no reason to try to justify Bloomberg's "reports." Takashi Mochizuki has been inventing stuff and claiming "anonymous sources" for years.

Good to see that Sony finally decided to nail his lies.

 

[truth411]

It has had a negative impact on their share price.

This..

 

[Agnostic2020]

So it was all fud by bots??? As per usual ?

 

[Entroyp]

Their shares went down because the discord clique needed something to feel better before tomorrow. What a world we live in.

 

[Chun Swae]

Sony ninjas said NOT today. It's funny all these "reporters" and insiders never have any reliable PS5 information because of the tight ship Sony is running over there.

 

[coastel]

This makes me happy, really starting to get to me if I'm able to get 2 ps5 for xmas day for my sons oh and 1 for myself on launch.

 

[Spukc]

resetera: NINTENDO AND SONY BANNED

 

[Kerotan Frog]

Great news! Everyone who wants a PS5 should be able to get one at launch!

 

[CobraAB]

It’s all bout that fake news boss.

 

[M1chl]

Who report it in a first place anyway?

 

[loktaiextatus]

It doesn't matter if 50% are going to rrod.

The RROD had nothing to do with anything but solder/production.
The YLOD is capacitors , easily replaced (Solder issue as XBOX was an assumption and years later still persists as "common knowledge")

The worst issues ever with any playstation console have been the fragile early Playstation 1 disk drive laser actuation assemblies and the
lasers on the playstation 2, basically.... Then the YLOD on the fat PS3 which eventually happens to mostly all of them because its capacitors
and they simply fall out of spec after time passes.

 

[Greeno]

So let me get this straight, the sources that Bloomberg had were wrong? Does that extend to the BOM costs they talked about earlier this year?

 

[retsof624]

Just watched this episode last night

 

[NullZ3r0]

News stories like this can affect stock price so it's no wonder Sony denied it.

 

[Abriael_GN]

So here's how I believe this kind of things work. Do keep in mind that this is educated guessing based on industry experience, not really insider knowledge.

Publications like Bloomberg have internal analysts that crunch numbers and give them what they think is a believable idea of what Sony of whatever other company is doing.

Presenting this data as a subjective analysis would not nearly push enough traffic and make Bloomberg enough money, so they simply present them as "news" (it's actually a rumor, but they sell them as news) based on "anonymous sources" because this instantly gets quoted by everyone and makes them a lot more money. They normally don't need in any way to show any form of accountability for it and normally Sony and other corporations don't call them out because they don't usually comment on rumors and speculation.

This time, Sony said "enough is enough" as the false report was actually damaging, and they decided to nail Bloomberg, but unfortunately I don't expect anything to change because Bloomberg already got away with millions of clicks and revenue. Next time they do something like this, ya'll still click, so they have no reason to stop, no matter the fact that they at times their false "reports" get debunked.

 

[JackNightblade]

So they didn't deny the price from the article?

wellnif bloomberg was wrong on the other aspect there is no reason to believe the other part (which was a guess to begin with)

Bank it: PS5 will be $499

 

[Larvana]

Of course Sony are going to deny it, they're not going to outright confirm what's been said, it's bad press. But of course Sony fanboys are blind to that cause Sony can't do nothing wrong, right?

 

[RedCarp04]

Seems like damage control to me.

 

[NickFire]

Whether videogames, politics, or whatever, can the "media" please stop with the single anonymous sourced rumor that a million other outlets run as "reports." It is so tiresome.

And um, denying a story that no one will publicly say is true, is not evidence that it was true.

 

[Abriael_GN]

Of course Sony are going to deny it, they're not going to outright confirm what's been said, it's bad press. But of course Sony fanboys are blind to that cause Sony can't do nothing wrong, right?

If there was any validity to the report, they would have stayed quiet as they usually do.

Imagine defending charlatans like Bloomberg, lol.

 

[a multicultural team of v]

I would assume because that rumor negatively impacted their stock prices.

Pretty much. Stupid shit like TFLOPS? Nobody gives a fuck. Materially different production numbers? 4 million consoles is like $2 billion in freaking revenue. That actually matters.

 

[Bryank75]

As I said that guy from Bloomberg is a complete bullshitter, he hyped the fuck out of his Sega handheld news and there were several cases before that of him doing the same type of thing.

Anyway...mission accomplished I guess... he spreaded more FUD and knocked the stock price down a small amount. What a fucking hero!

 

[Calverz]

Rich coming from you craig

 

[Swift Hunta]

So a rumour made there stock crash as well??

 

[Darklor01]

LOL, people are going to see things how they want to no matter what is said now.
Reporter says negative thing about company product. In response, company says, that's not true. From there, people create this version:
Reporter: "You're in denial.". Company: "No I'm not.". Reporter: "So, you're denying your denial?". Company: "No, I'm not in denial". Reporter: "See, denial.". Audence A: Yep, clearly in denial. Audience B to audience A: What are you talking about?. Audience A: "See, clearly you're in denial about their denial".

 

[RedCarp04]

Also Bloomberg had reported about PS5's manufacturing issues before this back in February before the actual PS5 console was revealed. Seems pretty creditable and plausible that issues have gotten worse.

Sony Is Struggling With PlayStation 5 Price Due to Costly Parts

Scarce components have pushed the manufacturing costs for Sony Corp.’s next PlayStation to around $450 per unit, forcing a difficult price-setting decision in its battle with Microsoft Corp., according to people with knowledge of the matter.

www.bloomberg.com

 

[Self High Five]

And you get this fud merchant saying this lol.

Not a fan of Grubb or anything but all he was doing was speculating on the bloomberg article.

 

[THE DUCK]

Didn't say they met goals for production either........

 

[Kerlurk]

Gaming Discussion

Video game news, industry analysis, sales figures, deals, impressions, reviews, and discussions of everything in the medium, covering all platforms, genres, and territories.

www.neogaf.com

 

[Abriael_GN]

Now remember this for any other news coming from them.

People will still click the next time they do this. And they will do this again. I guarantee that.

Also Bloomberg had reported about PS5's manufacturing issues before this back in February before the actual PS5 console was revealed. Seems pretty creditable and plausible that issues have gotten worse.

Sony Is Struggling With PlayStation 5 Price Due to Costly Parts

Scarce components have pushed the manufacturing costs for Sony Corp.’s next PlayStation to around $450 per unit, forcing a difficult price-setting decision in its battle with Microsoft Corp., according to people with knowledge of the matter.

www.bloomberg.com

"Hey, this is credible because another report by the same people quoting anonymous sources supports it!"

Doesn't work like that.

 

[Bryank75]

Seems like damage control to me.

Can't do that where investors are concerned, it's very dangerous.

 

[Abriael_GN]

Can't do that where investors are concerned, it's very dangerous.

It's not dangerous. It's illegal.

 

[{insert code here}]

Good guy Phil be like:

 

[Bryank75]

It's not dangerous. It's illegal.

Yes, I was just using dangerous as a euphemism.

 

[mckmas8808]

So they didn't deny the price from the article?

That IS interesting.

 

[nyr88nyg]

Lot of people from the other thread with an egg on their face

 

[Viking Warrior]

I tried to warn everyone yesterday that this story was not true,I see most people are gullible as ever.

 

[Abriael_GN]

So they didn't deny the price from the article?

That IS interesting.

The price was not presented as information from anonymous sources, but simply as Bloomberg's analyst's guess. No reason to deny what is already presented as hot air.

 

[mitch1971]

The only real hope MS has at this point is that Sony can't produce boxes.

I'd take mine in a Aldi bag if need be.

 

[jonnyp]

You can't cut production if you never publicly announced your production numbers.

Sony could ship 10 PS5's and still make the same claim.

They are a publicly traded company. It would be illegal to lie to the market.

 

[DeepEnigma]

Lmao, bizarrely fast response. Past few weeks have been full of someone saying something and it almost immediately getting shot down, lmao.

Probably because this type of FUD reckless misreporting(?) can impact stock prices.

 

[pasterpl]

I wouldn’t call Bloomberg article a fud, there might have been some reports/rumours about it, but they usually are more careful with stuff they publish. Sony response is probably forced by shareholders, I am guessing that these news made it through to eg. Bloomberg terminal and might have affected Sony stock prices/trading.

 

[Abriael_GN]

I wouldn’t call Bloomberg article a fud, there might have been some reports/rumours about it, but they usually are more careful with stuff they publish.

They are not. This specific writer's reporting is in large part made of rumors from anonymous sources and obviously his editors are ok with it. That's not being "careful." That's being a charlatan.

 

[oldergamer]

So does that mean the rest of what bloomberg said is BS? Price too?