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Phil Spencer: The Xbox business will become ‘untenable’ if it remains ‘irrelevant’ on mobile.

GHG

Gold Member
I think people think only candy crush when they hear mobile and not cloud. Cloud seems to be the primary focus for Xbox mobile. If you. An get say sea of thieves as an accepted mobile game as well that’ll dwarf the amount of users on console. Xbox does a good job with their cloud and touch controls offering. Not for me at all but it hasn’t been intrusive on my home console preference yet. Pentiment might be their first game I play primarily mobile.

  1. Cloud streaming isn't ready for the masses from a technological point of view. We are still many years off that being the case, if ever.
  2. People who want to play something like Sea of Thieves are already playing it. It's been available for years now on multiple platforms and runs well on lower end PC/laptops.
 

Raonak

Banned
Wasn't this the whole point of game pass? So that you can play your games on any screen.

Problem is the casual mobile base doesn't really care for complicated controller based games.
 
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  1. Cloud streaming isn't ready for the masses from a technological point of view. We are still many years off that being the case, if ever.
  2. People who want to play something like Sea of Thieves are already playing it. It's been available for years now on multiple platforms and runs well on lower end PC/laptops.
1. Duh

2. Well no. Because there are many many people who don’t have access to a console or rent plsying it because of the exclusive gate. Mobile drops the wall substantially for games and allows people who would never give it a try a chance. Like if SOT wasn’t on gamepass it would never hit 20 million players. Ease of access is usually a net win for content of all types.
 

GHG

Gold Member
1. Duh

2. Well no. Because there are many many people who don’t have access to a console or rent plsying it because of the exclusive gate. Mobile drops the wall substantially for games and allows people who would never give it a try a chance. Like if SOT wasn’t on gamepass it would never hit 20 million players. Ease of access is usually a net win for content of all types.

So what's the solution? Are they going to get rare to make a native mobile version of Sea of Thieves?

“And PC as well, our trials and tribulations over the last five, six years in PC gaming are well kind of documented....."
The last 5 or 6 years? Is he saying that GFWL wasn't a colossal fuck up or is he saying it wasn't well documented?

It was before his time. He wasn't in his current position at Xbox when that shitstorm went down.
 
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buenoblue

Member
I really really liked Phil in the beginning but I can't stand the guy now. He has pretty much unlimited funds, just make some games! I don't get what the problem is. We don't want mobile trash, going that route you will alienate your remaing fans. I think that's the underlying problem, yeah every company wants to make money but I feel playstation and Nintendo really have a passion for making great games first and foremost. Where Xbox just want to make as much money with as little effort as possible. It's all about great games Phil.
 

Interfectum

Member
Wasn't this the whole point of game pass? So that you can play your games on any screen.

Problem is the casual mobile base doesn't really care for complicated controller based games.
Exactly. This push for cloud console gaming on the phone is a non-starter. Mobile gaming has a completely different design language and set of standards for success. Barely anyone besides console gamers already invested in the game are going to stream Sea of Thieves on their phone.
 

Pejo

Member
Too late Phil, the GOAT mobile game just released a week or so ago:
ezgif-com-gif-maker-4-gif.468770
a38f74adc2de4d82b8c798985ae7339e


047ad31a5d1d37f093ec562d125067b7.gif
 

fart town usa

Gold Member
I know there's a saying in business, "if you aren't growing, you're dying" but is that really true for the entertainment industry?

I mean, MS owns a bunch of studios, so the games are going to be on the platforms they want them on and the bulk of the profits will go to MS. What's so wrong with that? I mean shit, MS couldn't compete with the iPod, though I did love my Halo 3 edition Zune, lol.

Clearly Phil knows more than all of us but I just scratch my head seeing someone so high up act as if the company will become irrelevant if they don't have a large footprint on mobile. Seems like a complete waste of time. The green rats want some HD GAAAAYMES, not some bullshit phone game. All the same, share holders want more profits so Mobile trash it is then! lol.
 
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feynoob

Banned
It's like they are scrambling around looking everywhere for potential industry growth when it doesn't exist. I don't understand why.
the industry is facing a big change.
Traditional model isnt sustainable anymore due cost of making games. You have to pray your games are successful, and that they bring back those investment, or else you lose alot of money.
It also doesnt help, that Xbox has 55m+ consoles sold last gen.

The new trend as you pointed out, is bringing insane money, at low cost (F2P and Live service games).

Mobile, just like PC has userbase, that doesn't buy your devices. So all you need is appropriate content.

The mobile version of Diablo Immortal has reportedly generated over $100 million in eight weeks. That's according to data published on Thursday by mobile market intelligence firm Sensor Tower. In comparison, Pokémon Go took two weeks to generate $100 million in player spending, and Fire Emblem Heroes took 10 weeks.

When you see stuff like that, then you can see why they want slice of that.
 

feynoob

Banned
  1. Cloud streaming isn't ready for the masses from a technological point of view. We are still many years off that being the case, if ever.
  2. People who want to play something like Sea of Thieves are already playing it. It's been available for years now on multiple platforms and runs well on lower end PC/laptops.
You also need to let the public know that this tech exist in the first place.
Most consumers have no clue about this tech.
 

feynoob

Banned
Wasn't this the whole point of game pass? So that you can play your games on any screen.

Problem is the casual mobile base doesn't really care for complicated controller based games.
Check out how much diablo immortal made from mobile.
Mobile is full of mobile, who spend money like crazy.
 

feynoob

Banned
Too late Phil, the GOAT mobile game just released a week or so ago:
ezgif-com-gif-maker-4-gif.468770
a38f74adc2de4d82b8c798985ae7339e


047ad31a5d1d37f093ec562d125067b7.gif
That is how these companies exploit those mobile users.
The 1m dollar question is, would MS even do that? Especially their political cultural stance?
 

ReBurn

Gold Member
I think the issue is Phil is trying to act like the two parts of the industry are merging but mobile is still a separate part of gaming with it's own outlets, analysts, and research organizations with different goals.
How do you define the goals? The goal is to extract as much money from gaming as possible. If more advertising is all it takes to make more money we'd see way more ads for everything. The effectiveness of advertising is what's important, but after a point the returns diminish.

Ads are not the key. The only way to make more money in the console space is to take it from someone else who is already getting it because there's so little growth to capture. That's the whole point of the push to get into mobile. To do that you need mobile games people want to play. Instead of creating their own MS wants to buy a foothold with King. It takes a product people want before ads do any good.
 
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I’ve got to say that I think Phil looks like an approachable executive that has some good ideas. However, that being said he’s losing me lately. I don’t really get the direction of Xbox anymore outside of game pass.
 

Thirty7ven

Banned
It's like they are scrambling around looking everywhere for potential industry growth when it doesn't exist. I don't understand why.

Goes to show how aggressively mediocre the people at MS are in the entertainment industry that they want growth but they don’t want to create the experiences that will allow their business to grow. Completely brain dead over there, nobody with a vision that will enchant people with what they create, it’s pure boardroom spreadsheet talk.
 

Bernkastel

Ask me about my fanboy energy!
Goes to show how aggressively mediocre the people at MS are in the entertainment industry that they want growth but they don’t want to create the experiences that will allow their business to grow. Completely brain dead over there, nobody with a vision that will enchant people with what they create, it’s pure boardroom spreadsheet talk.
You complain about "boardroom spreadsheet talk", but thats literally your whole post history looking into every interview and trying to spin it for console warring. And you still have the balls to post this calling others toxic
Just to add that unfortunately much of the current state of gaming discussion is about everything but the games themselves. And right or wrong, I absolutely blame this on MS and the Xbox community. I’m not trolling when I say this, I’m just making an observation.

There has been a concerted effort to turn gaming discussion into business discussion almost exclusively. Look at the amount of insiders that have gained visibility over the last 12 to 24 months? Observe how most of them are Xbox centric, and are constantly playing to the crowd with rumors of acquisitions, free gold, exclusive this and that.

Look how a game like Miles Morales was instantly labeled DLC by a certain crowd, and instead of speaking about its quality, the price was the most important thing. Why? Because we gotta prop up a subscription service.

And since business has become the main topic, hypocrisy and double standards have shifted there. Let’s question every single move a certain company does as anti consumer, and the other as some sort of social service. Let’s talk business but let’s not talk the reality of the market, let’s instead create a narrative, a movement. Is a surprise that Phil Spencer has gained such status? Unironic I might add, which is astounding.

Coming into a gaming forum, ideally we want to talk about the games we are playing, the games that have been announced and are coming up, and discuss rumors here and there. But all people want to do atm is speculate business decisions, as if children dreaming of being CEOs. It’s pathetic.

We should be discussing content, but content won’t make anyone feel superior.

Yes we should talk about everything, but it’s the amount of focus on certain aspects that becomes extremely toxic.

Do we really need every post to reference the console you prefer, the controller you prefer, if you are buying the game on one console over the other or whether or not we need to thank a subscription service or a company or worse, a company talking head. I swear some people walk around with a t shirt saying “Thank you Mr A B C”.

A way to mitigate is to have threads dedicated to games being released on PS+/Gamepass/PSNow etc, or rumors. But I don’t know if that solves anything.

It’s just very toxic at the moment, as if nobody is actually playing and enjoying games, they are just working part time or full time as vital marketeers for these companies. And the ironic bit is that it’s just a stupid bubble that doesn’t mirror at all what’s happening out there.
 

Kacho

Gold Member
I’ve got to say that I think Phil looks like an approachable executive that has some good ideas. However, that being said he’s losing me lately. I don’t really get the direction of Xbox anymore outside of game pass.
Yeah I’ve been there for a while now. I want to love Xbox like I used to but they’ve almost lost me completely. Nowadays it’s all Game Pass, xCloud, and now mobile apparently? I don’t know. All these things are impossible for me to be passionate about. I just want some good games and the sense that there’s some passion behind the brand, which is absolutely not the case at the moment.
 

quest

Not Banned from OT
I really really liked Phil in the beginning but I can't stand the guy now. He has pretty much unlimited funds, just make some games! I don't get what the problem is. We don't want mobile trash, going that route you will alienate your remaing fans. I think that's the underlying problem, yeah every company wants to make money but I feel playstation and Nintendo really have a passion for making great games first and foremost. Where Xbox just want to make as much money with as little effort as possible. It's all about great games Phil.

Lmao Sony not trying for easy money? I won't get into Nintendo and thier phone games like Pokémon go.

 

DJ12

Member
If mobile is all they care about for this deal, why not just hold your hands up, say "we hear the world" and just buy King from activision for 50 billion.

Obviously, because it isn't true, but you know, coolaid drinkers and all that.
 
2006 Gear of war 2007 Halo FN 3 all the way to bad pill Spencer he's not making Xbox better he's making me I'll
 
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Helghan

Member
Wasn't this the whole point of game pass? So that you can play your games on any screen.

Problem is the casual mobile base doesn't really care for complicated controller based games.
Which is why they want King, and more specifically Candy crush. It made more money than Activision and blizzard combined.
 
Wasn't this the whole point of game pass? So that you can play your games on any screen.

Problem is the casual mobile base doesn't really care for complicated controller based games.

No that was the point of Xcloud. Then you can play your Gamepass Xbox or PC games on your phone.
 

GHG

Gold Member
SOT was just an example but continue to improve on Xcloud and keep promoting gamepass. They seem to be on that path.

Well you're somewhat contradicting yourself here considering you previously seemed to be in agreement with regard to what I said about cloud gaming.

The only way they make significant headway with mobile gaming is through making native versions of games.
 

feynoob

Banned
Well you're somewhat contradicting yourself here considering you previously seemed to be in agreement with regard to what I said about cloud gaming.

The only way they make significant headway with mobile gaming is through making native versions of games.
Specifically, mobile games. Or else you would have a hard time getting users if you do console games.
 
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Yeah I’ve been there for a while now. I want to love Xbox like I used to but they’ve almost lost me completely. Nowadays it’s all Game Pass, xCloud, and now mobile apparently? I don’t know. All these things are impossible for me to be passionate about. I just want some good games and the sense that there’s some passion behind the brand, which is absolutely not the case at the moment.

The talk is more about where and how to play rather than what there is to play at times. I find it rather boring.

Xbox has so much potential, I know some will laugh , when I hear they can’t compete with Sony etc I think that’s nonsense , do believe they could compete better with the likes of PlayStation and Nintendo. It’s clearly a people problem. If they sorted that they would have a better brand.
 

laynelane

Member
The talk is more about where and how to play rather than what there is to play at times. I find it rather boring.

Xbox has so much potential, I know some will laugh , when I hear they can’t compete with Sony etc I think that’s nonsense , do believe they could compete better with the likes of PlayStation and Nintendo. It’s clearly a people problem. If they sorted that they would have a better brand.

Nothing to laugh about really because you're right. XBox has competed with Sony and Nintendo before and it was a pretty even race for quite some time. None of these companies are immune from missteps and mistakes or success either.
 

Kacho

Gold Member
The talk is more about where and how to play rather than what there is to play at times. I find it rather boring.
Yep and don’t get me started on their obsession with turning the Xbox brand into Game Pass. If they only expect 15% of their audience to subscribe then it shouldn’t be the complete identity of their brand. Keep it simple and stick to the basics like Sony and Nintendo do.
 

adamsapple

Or is it just one of Phil's balls in my throat?
Wasn't Kinect their answer to the Wii? They thought there was a market they could grab money from so they invested in something to go get it. Seems pretty similar in some respects except they're trying to buy a proven player in the market.

I don't know how 1 : 1 Kinect was supposed to be for the Wii, but it was introducing an unproven, untested new tech into the console medium. This is them just piggy backing on an already uber successful market which makes numerous billions every year and requires much less money going in (than money coming out).
 

remake98

Neo Member
"you really are going to get segmented to a niche part of gaming that running a global business will become very challenging"

What a horrific quote.

Why would anyone (with a brain) care about corporations and video games if this "maximum profits!" talk becomes the reasoning behind games?

Not that it isn't now, but I mean as a literal "this game is here to make money and not for actual entertainment" (basically mobile games as they are today).

I already buy less games today and would just further my reach into playing old games or indie games.
 

bitbydeath

Member
Spencer added: “As a percent of the overall gaming business, the console business is shrinking, because the overall business is growing and console stays relatively flat as a business, same thing with PC.

bane-tom-hardy.gif
 
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