In an earnings presentation today, Namco Bandai said that 27% of its games lost money in 2011. This was actually a boast. As recently as 2009, 50% of the publisher's games lost money.
You can see Namco Bandai's presentation materials here.
The materials reveal some of the publisher's sales targets:
Tekken Tag Tournament 2: Over 2 million
Soul Calibur V (North America): 650,000
BEN10: 400,000
Naruto Narutimate Storm Generation (North America): 300,000
Soul Calibur V and Naruto's Europe and Japan targets were included in last year's forecasts.
http://andriasang.com/con0yj/namco_bandai_targets/
So, do you think they can reach it, or are fighting games starting to decline in sales?