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Adam Sessler & Albert Penello on the Xbox One (Interview)

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jond76

Banned
Be it spin or not, at least MS is getting people out there to talk to folks. Its been strangely silent from the Sony side. I get that Sony doesn't have quite the set of obstacles to overcome, but why begrudge MS for talking up their new console?

People should be excited about the new generation. I guess I just don't get all the anger. Is it cool to hate? Put it down as console wars I guess, I just don't see enjoyment in being so negative.
 

Verendus

Banned
Even in a hypothetical situation where you were just getting out of college with a degree in journalism and was looking for a job?
That would be a different situation then to be fair.

Bear in mind, I'm not intending on disrespecting all games journalists here. I find there are many who do legitimately good work, whether that's giving detailed and analytic impressions of games they're passionate about, general dealings in the industry, or investigative work surrounding games or projects in the past. There is a lot of wealth in the games industry in terms of information and stories that big sites or even notable journalists not discovering them or digging for them is disappointing.
 
I really do wish they would stop trying to compare what they were doing to what Steam or iOS are doing. Though I suppose they have more of a case of the original plans being more in-line with how iOS works, or at least Apple's philosophy of how they operate it.

Who cares, in the end it all boils down to this:

If you prefer PC exclusives and multiplatform, and performance, buy a PC.
If you prefer PS4 exclusives, buy PS4
If you prefer Xbox One exclusives, buy Xbox One.

How hard can it be?

Wait, what about Nintendo?

...Everyone always forgets about Nintendo ;_;

Steambox then :p

We're talking about something actually in the realm of reality here. :p
 

Dunlop

Member
The way some clamor over him it is a little worrisome.

He seems to be down to earth and posts here on GAF, of course he talks the company line just like every single employee of every single company that wants to stay employed.

The Cerny worship by some on this board actually creeps me out a little bit

Both of them are doing their jobs to represent the their respective companies
 

jet1911

Member
Whatever Albert's title may be, it's clear he's doing PR work, likely at the behest of his bosses so I'm not sure that the formality of his title matters when he's clearly acting in this capacity in this interview.

Every exec of every company in the world is doing "PR work" when being interviewd. Some people on this board will try to put every little things under a negative light...
 

udiie

Member
Every exec of every company in the world is doing "PR work" when being interviewd. Some people on this board will try to put every little things under a negative light...
Exactly. Why on earth would you put your own hard work in negative light if you are in a position to emphasize the positives.
 

bj00rn_

Banned
To think he doesn't have an agenda would be foolish

Absolutely. Even Mother Teresa had an agenda.

As long as we are human, we have agendas. But that's not necessarily a bad thing. Hidden agendas tend to be a little bit more tricky, although not always bad that either.

Albert seems like a good guy, if you have an antenna, it's not hard to sense that he would be pleasant guy to have a beer with. He works at Microsoft, so there's a few things he just cannot say in public. But so what, we are all smart enough to deduct some goes-without-saying without having to go full crazy tin-foil-hat.
 

The Flash

Banned
That would be a different situation then to be fair.

Bear in mind, I'm not intending on disrespecting all games journalists here. I find there are many who do legitimately good work, whether that's giving detailed and analytic impressions of games they're passionate about, general dealings in the industry, or investigative work surrounding games or projects in the past. There is a lot of wealth in the games industry in terms of information and stories that big sites or even notable journalists not discovering them or digging for them is disappointing.

That I can understand. I also feel that games journalism could be a little bit more investigative. Games, like art, are subjective so there will be a good bit of opinion but it seems that games journalism as a whole is becoming too opinion based.
 

KHarvey16

Member
Journalism is the activity, or product, of journalists or others engaged in the preparation of written, visual, or audio material intended for dissemination through public media with reference to factual, ongoing events of public concern. It is intended to inform society about itself and to make events public that would otherwise remain private.[1]

In modern society, news media are the chief purveyor of information and opinion about public affairs. Journalism, however, is not to be confused with the news media or the news itself.
Thank you wikipedia. Is most of the things in the video games media factual all the time? Is it informing the video game society about itself? They rarely make private events public because of NDAs. Sometimes their concern and the public concern are quite different things. Very few of these guys do their research and triple check their sources.

Most take what the publishers give them then write on them. They are mostly funded through publisher and advert money.

If you want journalism that you can trust and with toned down hyperbole you will have to look past the games media just look at IGN and their GTA coverage.

Limiting the definition of journalism to reporting on events that would otherwise remain private is dumb. That excerpt describes journalism simultaneously as the dissemination of facts regarding events of public concern AND disseminating facts that would otherwise remain private. Is an article discussing a political debate not journalism? I don't see the appeal or need to put the word on such a pedestal that all journalists need to be Bob Woodward. A story about the industry or the development of a game or console can obviously be considered journalism.
 
Be it spin or not, at least MS is getting people out there to talk to folks. Its been strangely silent from the Sony side. I get that Sony doesn't have quite the set of obstacles to overcome, but why begrudge MS for talking up their new console?

People should be excited about the new generation. I guess I just don't get all the anger. Is it cool to hate? Put it down as console wars I guess, I just don't see enjoyment in being so negative.

It's a new console cycle, of course there's going to be console wars. IIRC I remember how much shit people gave Sony and the PS3 for a few years or so (before their first-party games got really good and before multiplats were more or less at parity). Much of it was deserved (same with MS this time, fanboyish attacks notwithstanding of course), but it's no different now except the tables being turned.

That damn "PS3 has no games" meme went on until late 2011 around here before it finally got banned. I mean it was funny, but still. Too long.
 
Every exec of every company in the world is doing "PR work" when being interviewd. Some people on this board will try to put every little things under a negative light...

To be honest, I don't think anyone in any job would willingly give bad PR about their company in a public environment under their real name.
 

LiquidMetal14

hide your water-based mammals
Be it spin or not, at least MS is getting people out there to talk to folks. Its been strangely silent from the Sony side. I get that Sony doesn't have quite the set of obstacles to overcome, but why begrudge MS for talking up their new console?

Sony doesn't have to clear as many things up and say as much. MSFT has been changing their tune and saying whatever they want to say.

I don't think it's hard to see the difference in approach.
 
Its been strangely silent from the Sony side.

It's barely been a week since several interviews with Jim Ryan post-Gamescom about a ton of stuff.

Few days ago was an interview with Fergal Gara, talking about the retail side of demand and preorders. And PSBlog also had Shu talking about the UI/OS features of PS4.

Sony has been talking just as much ( they have a lot less infographs and press releases though ), it's just that Sony's talking points are more boring to GAF compared to MS's side.
 
Penello says in the interview that it is MS's job to prove that the Kinnect Bundled in is worth it. They have now shown us (or at least to me) why it is worth it.
 

EvB

Member
Did he just say discs have gone away? They haven't. Music is still sold on CDs..


They are sold on CD also, but Digital sales are overtaking physical sales.
They will gradually dwindle and dwindle until they go the way of vinyl and they will only be bought by old men and hipsters.
 
Penello says in the interview that it is MS's job to prove that the Kinnect Bundled in is worth it. They have now shown us (or at least to me) why it is worth it.

Yup, that's the thing. If the second iteration of Kinect was amazing as they're making it out to be, it should sell itself. They have yet to show any compelling reasons to justify its existence.
 

Fixed1979

Member
Absolutely. Even Mother Teresa had an agenda.

As long as we are human, we have agendas. But that's not necessarily a bad thing. Hidden agendas tend to be a little bit more tricky, although not always bad that either.

Albert seems like a good guy, if you have an antenna, it's not hard to sense that he would be pleasant guy to have a beer with. He works at Microsoft, so there's a few things he just cannot say in public. But so what, we are all smart enough to deduct some goes-without-saying without having to go full crazy tin-foil-hat.

Absolutely, I wasn't implying it was a bad thing, only that it might be easy for some to over look as he comes off as such a down to earth guy and he's a poster on these boards.
 
Pretty sad how interviewing somebody who works with a company is now considered "shilling". This console warrior bullshit is getting absurd.
 

RoKKeR

Member
Does Sessler do anything but market the Xbox One these days?
Very informed and original post.

Adam asked the tough questions here, (more so than any other Xbox One interview I've seen) and Albert gave some pretty damn good answers all things considered.
 
Sony's problem with PS3 was Cell and BD Drive.

Colour me curious how any of those mistakes could've been solved by adapting?

Clearly you just flip a switch and Cell, Blu-ray drives, PS2 hardware built into every PS3 magically becomes cheaper

Wait is hardware harder to change than software?

Might have to rethink this
 

SegaShack

Member
If you corralled the top 20 or so "pro Sony" or "pro Xbox" folks out of threads like this, you would get the discussion you are looking for. Just a very noticeable group on both sides that make things messy.

Yes, I suppose it is just a group of very vocal people that stand out and clutter up the threads. You gotta love grown adults arguing with each other over why the other's video game machine is better. I remember hearing kids in my elementary school arguing between Playstation and N64, Sega and Nintendo, etc. Funny how that mentality never leaves some people even as they mature.
 
Yes, I suppose it is just a group of very vocal people that stand out and clutter up the threads. You gotta love grown adults arguing with each other over why the other's video game machine is better. I remember hearing kids in my elementary school arguing between Playstation and N64, Sega and Nintendo, etc. Funny how that mentality never leaves some people even as they mature.
Who said anything about grown adults?
 
I'm glad to see Sessler didn't do a fluff interview. He did ask some serious questions.

Albert isn't being totally honest when he says "we looked at what Steam was doing". No, you didn't. Steam does not have a 24 hour DRM check. That was the single biggest reason people got upset about your plans.

I also don't think Albert is being totally honest when he says things like "people got it in their heads we were being anti consumer, etc". You created the 24 hour check in, and we've already seen examples of how digital games can be handled without such arbitrary controls being put in place, so that leaves us one conclusion. Microsoft wanted total control, and that was what the consumers rejected. A power grab with minor upside for the customer.

The same story with Kinect. You've got some cute and small improvements for UI related stuff, controller recognition, etc. And THAT justifies an extra $100 cost? No, and frankly it only leads me to believe there are bigger reasons Microsoft wants that device included and plugged in at ALL times, because we clearly see no real gaming related reasons for it, and the UI stuff is minor. I won't use the word "evil" regarding your intentions, but there is clearly more to this than "we think the UI experience is so much better we want to make our console $100 more expensive than the competition". Data gathering/marketing purposes clearly played a part in the entire Kinect decision.

The biggest problem with the steam comparison is that what MS was trying to do was different in a few key ways. Yes, they were doing a "steam-esque" thing, but they were also trying to also preserve the ability for people to sell/trade/gift games and allow for family sharing. This is why they had to put those stringent checks in.

You can make up whatever explanation you want about the 24 hour check thing...that they think we're all thieves, that MS is evil and wants to send our data away, etc....but ultimately it was because they were trying to go digital AND keep the physical disc world alive. This was ultimately their failure.

If they had chosen to either go full digital (steam), full disc (360), or some hybrid of the two (opt in: use discs if you want, but if you go digital you get some of the sharing features, but with some DRM), the reaction wouldn't have been so crazy. I, like basically everyone, wasn't a big fan of their original model. I absolouetely abhor "always online" stuff...and I hate that the industry is pushing so hard for it all of the time. But, I would have really been happy with the hybrid (opt in) approach. And I hope that is where they eventually go (and from what I've read, it sounds like that is their current plan).

I won't go as far to say "they were ahead of their time," but they were definitely thinking towards the future. They were thinking of how to make a smooth transition to digital and also keep some of the features that people will still want (game sharing, ability to sell/trade games) in place. You can't have that model without some type of DRM. I hope people realize this... If you want Steam and you want to be able to go offline, you don't get all of the other stuff (game sharing, ability to sell/trade games). I'm actually fine with steam and that model. But I also realize what I'm giving up in doing so.

I personally don't think their intentions were evil as most here think they were...I just think the way they explained it was utterly horrible...and they didn't do a good job of explaining the benefits of the system or answering the hard questions in the beginning. Of course, I'm glad they retracted their original plans, but it will be interesting to see what happens in the future.

People thinking they're going to bring back their original DRM system-wide on the Xbox One are a bit crazy, though. That just isn't gonna happen. I wish that premise would die.


On topic: I thought it was a good interview, and I'm glad Albert did it. While people might think Albert's answers are "PR-like," I actually think he answered the majority of the questions directly. He seems very genuine, and very passionate about games/gamers. That was obvious from the way he posts here, but it's cool to see that come through when he's speaking in person.

I felt the interview actually had some tough/to-the-point questions in it, so it was nice to see those points addressed. You can argue that some of the answers are "fluff" (e.g. on the graphics, which I actually think he isn't that far off on), but he gave pretty good answers over all.

And I hope people do watch the interview and don't just read the summary in the OP. It's actually one of the best Xbox One interviews I've seen yet.
 

DrZeus

Member
I still don't get why you guys call them journalists they are not that in anyway. Maybe 1 or 2 of them do actual journalism (Klepek keep holding it down) They are press. Sometimes they work as an extension of PR (This should not be shocking) when the PR and publishers hold most of the keys you can't call them journalists.

This. If any thing they are gaming critics and I use the term critics very loosely.
 

watership

Member
Why are you asking me? I'm quoting the guy who said Sony rectified their mistakes for the PS3.

Go ask him. My statement was sorta a catch 22.

Oh and I bought the PS3 first cause of the Blu-ray:p

BluRay was not a mistake at all. Price wise it screwed them, but tech wise, it allowed people an excuse to buy it when there were few games. Near the end of the gen they were able to put a whole bunch of large content on the drives, which in my opinion was the reason PS3 games looked better on exclusive titles.
 

TRios Zen

Member
Here's one of the video's Albert talks about in the op:

http://www.youtube.com/watch?v=Hi5kMNfgDS4 (from his twitter).

I think this was a good interview and I think Albert gave honest, answers. I'd argue that they need to keep improving on their messaging around Kinect.

That being said there are those that aren't EVER going to be sold on a new Kinect regardless of what it can/can't do - to each their own. Personally I'm looking forward to the passive stuff it does, rather than using it as a controller in games.
 

Racer1977

Member
I had to smile watching this (admittedly very entertaining) video from Sessler, given the contents of this thread. Take a look from the 35 minute mark regarding the launch of the Xbox One.

http://www.youtube.com/watch?v=Htr9hyFJVQg

In summary, MS are behind the curve in terms of prep for the next gen launch BUT don't worry.......Titanfalls the "standout" next gen game, with MS having it locked down as an exclusive. Meanwhile, Sony's deals with Destiny, Ubisoft etc. should be taken with a pinch of salt, as MS will be moving in. I really don't get this theory from US journalists the PS4 and One are going to be neck and neck, sales wise, for the next year or so. I can only assume they are talking about the US, as the situation is much more lopsided, in PS4's favour, once Europe and Asia are taken into consideration.

There was me thinking Titanfall epitomises the timed exclusive, I would have thought that was clear to see for an industry veteran. Not to mention, with the likes of Infamous SS on the horizon, there's some particularly strong competition for the title of "next gen standout". And for some reason he has a major downer on the Vita, even the systems biggest critics seem to see light at the end of the tunnel, with integration with PS4 being a huge positive. I've honestly not heard anyone say it's "confusing" to be talking about two (very different) pieces of hardware.
 
For a man who admitted himself that he isn't PR, Albert does a lot of PR. Actually, he does more PR than nearly anyone else at Microsoft.




Could Albert be undercover stealth PR? I mean, if his title doesn't say Public Relations, then he isn't doing Public Relations, right?


"No, I am not PR, I work with the Engineering Team" ***************Continues to do PR.
 
Alberts okay, at least he makes an effort to clear things up, even when MS is working against him. He's a good face for MS right now, with how unlikable Major Nelson continues to become, Its good xbox fans have someone to herald while they voice their sour grapes over the tongue in cheek royal treatment sony's multiple likable personalities get.
 

The Flash

Banned
For a man who admitted himself that he isn't PR, Albert does a lot of PR. Actually, he does more PR than nearly anyone else at Microsoft.




Could Albert be undercover stealth PR? I mean, if his title doesn't say Public Relations, then he isn't doing Public Relations, right?


"No, I am not PR, I work with the Engineering Team" ***************Continues to do PR.

Maybe Microsoft caught wind of people liking Albert and are putting him at the forefront in response
 

Brimstone

my reputation is Shadowruined
I just like to be able to preload a game before release and not have to go stand inline to buy it. Just come home from work and start playing.

That refutes all of what you said for me personally.

Physical media is convenient. Physical media isn't broken...there is no need to fix it.


Johnny along with some other friends is going Billys house.

Physical Media World
Johhny recently purchased Space Barbarian Owl Shooter 5000. He'll take that game along with some others to Billys house to have available to play with rest of the gang. I'll only take a few minutes to install to his hard drive.

Digital Download World.
Johnny could unplug his console and bring it over Billys but that would mean Johhny's little brother can't play the console at all.
 
For a man who admitted himself that he isn't PR, Albert does a lot of PR. Actually, he does more PR than nearly anyone else at Microsoft.




Could Albert be undercover stealth PR? I mean, if his title doesn't say Public Relations, then he isn't doing Public Relations, right?


"No, I am not PR, I work with the Engineering Team" ***************Continues to do PR.

Who cares? He actually gives pretty honest and to-the-point questions. Most of his answers do not sound like scripted PR nonsense. He usually addresses things as clearly as he is capable of. And he seems pretty passionate about games. And he's been coming to Neogaf for years (and only recently been posting here)...sure, you could argue that it's his job (which, it kind of is), but it's great he does it.

I wish people would stop focusing on that point so much. What he does isn't really relevant. Albert is probably the best employee that MS has regarding the Xbox One right now. And as far as I'm concerned, I hope they keep putting him out there for interviews.

I could care less if he works in PR, or if he works in the freaking mail room. If he's able to answer these tough questions straight up, that is an accomplishment in its own right.
 

Bundy

Banned
I don't think Adam is a shill, but given the way in which he constantly sought before and during E3 to downplay the differences (price, power, and otherwise) between the consoles, and along with a lot of people invoked the "Sony has something similar" canard pre-show I take his opinions on these matters with enormous grains of salt.

Whatever Albert's title may be, it's clear he's doing PR work, likely at the behest of his bosses so I'm not sure that the formality of his title matters when he's clearly acting in this capacity in this interview.
Of course he is. It's his job!
MS sent him to do so. And he does it a bit better than a lot of his friends at MS.
But his PR/Shill talk is there. Downplaying the performance gap between the PS4 and the XBone, because he (and MS) knows, that a lot of gamers around the world know about the stronger PS4 hardware. etc.etc.
For example:

I don't believe the difference between these systems will be as significant as comparing individual components. How is it that a 400 HP Porsche can be faster than a 700 HP Corvette?"
 
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