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10-12 year Xbox marketing leaders leaving right before XB1 launch

shinobi602

Member
Sep 28, 2010
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Update:
Looks like she doesn't have any real/insider knowledge about this.

https://twitter.com/trixie360/status/399937708031631360



Twitter

Did a little digging into who she is, and I see IGN lists her as:

Christa Charter is a veteran of the video game industry who has held roles in a variety of different aspects of the business. Charter (previously known as Christa Phillips) is best known for her role as Xbox Live Community Manager for Microsoft.

Charter is currently "Queen Bitch" at marketing/consulting company Words with Trixie
.

http://www.ign.com/stars/christa-charter

Wanted to see if LinkedIn gives me any results that conform to that, apparently she's heavily involved in marketing both with Amazon Kindle and a slew of other companies. There's also a picture of her with Peter Moore. People that viewed her profile also view people like Eric Doty, Xbox Community Strategist at Microsoft, Major Nelson, John Lowe Executive Producer on Xbox Live, J Allard, etc. Also lives in Redmond, WA.

http://www.linkedin.com/pub/christa-charter/2/695/5a3

People are definitely feeling they're on shaky ground at Xbox I guess. Sounds about right with Elop's proposal to sell the division off if he's CEO. Sucks for the people involved though :-/
 

SolsticeZero

Banned
Dec 31, 2008
11,334
0
0
Texas
I don't think 10-12 people are leaving, it's people who have been involved with Xbox for 10-12 years.

Which frankly strikes me as worse.

This is how I interpreted it, too. People who've been there since the beginning might not like the direction it's going, maybe.
 

dragonelite

Member
Mar 9, 2010
12,131
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With the way they promoted the Xbox One im wondering are they fired like that other drm leaking dude?
 

Miles X

Member
Aug 5, 2011
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555
"People are definitely feeling they're on shaky ground at Xbox I guess. Sounds about right with Elop's proposal to sell the division off if he's CEO. Sucks for the people involved though :-/ "

Gees really?? Lets not throw out the possibility this is status quo for whatever reason (like their work being done and all the adverts/marketing is done and simply ready for release)
 

Danny 117

Member
Jun 3, 2011
1,894
360
890
Ireland
Thought everyone knew who trixie was? She was pretty high profile during the early years of the 360.

Not so strange that marketing vets are leaving, probably cause the marketing has been terrible for Xbox One.
 

Omega

Banned
Sep 9, 2009
15,168
0
0
New York
I always wondered what happened to her. She used to have a little show or whatever on the 360 dashboard, then she had a kid and was replaced by Tina Wood I think. it was supposed to be temporary but she ended up never coming back
 

Sec0nd

Member
Sep 6, 2010
2,111
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550
After the abysmal Xbox One marketing I wonder if they decided to leave or were forced out.
 

Bad_Boy

time to take my meds
Jun 15, 2006
23,816
1
1,165
What a shitstorm. Literally, Everyday more bad news for the platform. Yes, Literally. Not figuratively.


Litterally.
 

Netherscourge

Banned
Sep 13, 2013
12,532
1
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Well, considering how HORRIBLE the Xbox Division has been at marketing the Xbox One these past several months, it's probably GOOD that they're leaving.

They need to change their identity if they want to compete for the next Decade on the console.
 

mentallyinept

Banned
Jun 7, 2013
2,291
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This isn't really surprising to me considering just how badly PR and Marketing has been for the X1 over the last 6 months. They have completely lost control of the narrative.

Whomever is taking over has a huge mess on their hands.
 

JaggedSac

Member
Jan 14, 2010
17,476
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Leaving, or asked to leave? I'm sure everyone is happy with how the marketing went for this thing right?
 

gofreak

GAF's Bob Woodward
Jun 8, 2004
43,343
2
1,645
Unless it's more than one or two it's probably just natural staff churn.

Chalk it up as another Sony/PS3/2006 parallel though. Does remind me of reports at the time about how veteran Sony PR people were supposedly jumping ship pre-PS3 launch.
 

shinobi602

Member
Sep 28, 2010
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"People are definitely feeling they're on shaky ground at Xbox I guess. Sounds about right with Elop's proposal to sell the division off if he's CEO. Sucks for the people involved though :-/ "

Gees really?? Lets not throw out the possibility this is status quo for whatever reason (like their work being done and all the adverts/marketing is done and simply ready for release)
Right, it's so normal yet the Xbox Live Community Manager find sit so odd. Their jobs don't end when the product launches lol.
 

Mesoian

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Mar 23, 2012
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Well, considering how HORRIBLE the Xbox Division has been at marketing the Xbox One these past several months, it's probably GOOD that they're leaving.

They need to change their identity if they want to compete for the next Decade on the console.

Fucking word. Xbox One marketing has been terrible basically since day 1. It's more important to find people who understand the strengths of the brand to lead going forward, but this is no huge loss.

Also:

Charter is currently "Queen Bitch" at marketing/consulting company Words with Trixie.

My god, are you actively trying to not have fortune 500 clients?
 

Hoo-doo

Banned
Sep 29, 2011
27,242
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Title is missing "year".

Which kind of makes it seem even worse. Xbox veterans jumping ship right before a launch like this is very odd.
 

sn00zer

Member
Mar 31, 2009
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Well since the marketing materials for the launch are done I cant imagine its anything worse than they are done with what they were hired to do
 

Netherscourge

Banned
Sep 13, 2013
12,532
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This isn't really surprising to me considering just how badly PR and Marketing has been for the X1 over the last 6 months. They have completely lost control of the narrative.

Whomever is taking over has a huge mess on their hands.

Unless of course the new CEO they appoint decides to sell the Xbox Brand altogether to Valve or Google...

Then, no more problems for Microsoft's gaming division!

They can FINALLY focus on PC OS'es and Gaming again.
 

jaypah

Member
Nov 1, 2006
11,058
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Hey, weird place to ask but what happened to the nice lady who used to do the Kinect videos on the Xbox 360? Is she still in video games?