Apparently a designer from keyfactory, who does a lot of accessory work for Nintendo (cases and such), tweeted this recently:
Its been taken down and replaced with
Now my source for this is the fan-made Nintendo 3DS blog, so its not exactly the most credible source, but I thought it was worth posting.
On November 20th, the 11 goods I designed for use with the 3DS will go on sale simultaneously. Those of you buying the 3DS, please buy them while youre at it! This will be officially announced on the homepage eventually, lol. Best regards.
OIRA is designed to place 20 11 11 3DS product will be released simultaneously for the product.