Speaking today during an earnings call, Hirshberg said Destiny is on pace to set the all-time preorder record for a new franchise--at Activision and across the industry. And based on the company's internal estimates, the game is set to become Activision Publishing's third active billion-dollar franchise, joining Call of Duty and Skylanders.
Also during the call, Hirshberg spoke about preorder figures for Call of Duty: Ghosts, saying they are "well below" the record-setting Call of Duty: Black Ops II. The executive attributed this downturn to consumer uncertainty regarding next-generation platforms.
"However, our quantitative consumer research indicates that hesitation amongst past [Call of Duty] preorderers is primarily due to not knowing which platform they will be playing on, which is natural at this time in the console transition," Hirshberg said.
He pointed out that Call of Duty: Ghosts preorders are double those of the original Call of Duty: Black Ops, which was the last time Activision launched a Call of Duty sub-brand. In addition, he said other "key engagement metrics," like the number of monthly and daily Call of Duty players, as well as downloadable content sales and video views are "significantly" ahead of past years.
What's more, Hirshberg said Activision will support Call of Duty: Ghosts with the most aggressive marketing plan in the history of the Call of Duty franchise.