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Advertising Standards launches investigation into No Man's Sky

DeathSparks

Member
Aug 31, 2015
2,552
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twitter.com
 

OnPoint

Member
Jun 4, 2007
24,217
1
0
www.indiegames.com
Ban the joker.gif (not the user) pls

The ASA has the power to have advertisements it believes are in breach of its code of conduct withdrawn, and prevent them from appearing again. If an advertiser refuses to comply with an ASA ruling, it can impose sanctions, such as asking internet search websites to remove a marketer's paid-for search ads.

Oof.
 

Jebusman

Banned
Nov 10, 2013
2,789
1
0
Canada
To this day the steam store page still shows those two videos with the old UI that I would argue do not actually represent the look, feel and pace of what the game became.

Really all the ASA is going to do is tell them to pull it down/replace them with something a little more accurate.
 

Ghazi

Member
Jul 23, 2012
11,049
1
0
While I hope they get what's coming to them, the article's mention of complaints about a lack of load screens being represented in trailers or the steam page is absurd. Come on, what did you expect?
 

kitschykitty

Member
Nov 20, 2011
1,364
0
400
Yeah, it's kind of insane they still have that trailer on the steam page which is absolutely not indicative of the actual experience of playing the game.

Given a free pass as they turned out to be very enjoyable anyways.
Well and at least Bioshock Infinite doesn't have that original trailer on their steam page.
 

Spork4000

Member
Mar 29, 2013
13,270
0
520
Really? Shit, someone tell them about Bioshock Infinite, Watch Dogs, or everything Bethesda touches.

I'd just expect more disclaimers at the start of new trailers "target gameplay, not representive of final game"

The bigger issues are the interviews that Murray gave anyway
 

Bumhead

Banned
Nov 14, 2010
8,202
0
0
As someone who didn't closely follow NMS before launch, I don't really feel lied to by Hello Games. It's one of the least satisfying games I've ever played on it's own merits, sure, but I don't feel lied to.

Caught up with some of those Reddit threads after I sold it though and.. yeesh
 

mossypne

Member
Oct 28, 2013
430
0
0
For anyone not from the UK, the ASA is an independent organisation, not a government one and has no power besides getting them to stop them running the adverts.
 

The Jackdog

Member
Feb 25, 2014
5,638
0
0
Good. Roast them.

Regardless what you think of the game, it was misrepresented to consumers in its advertising, and they collected buckets of money for it. that is not okay.
 

Newboi

Member
Oct 31, 2013
1,220
0
0
I'm surprised this is happening for No Man's Sky when it didn't happen for Gearbox and Aliens: Colonial Marines.
 

danowat

Member
Aug 30, 2014
13,811
449
640
Did any trailers outright lie though? I always thought it was just live appearances and event demos that established the features that were later taken out.

They don't have to have "lied" per say, if they were intentionally misleading, it's enough.
 

DrArchon

Member
Jan 28, 2015
6,177
3
0
Did any trailers outright lie though? I always thought it was just live appearances and event demos that established the features that were later taken out.

The Steam store page uses footage from the live events as trailers for the game, so yes they do.
 

DrROBschiz

Member
Feb 9, 2013
19,768
0
445
Michigan
I dont agree with the witch hunt

I think the loss of players and rejection in the market with high return rates and harsh criticism was enough

Is it really wise to pile onto an indie studio and make an example out of them?
 

Stallion Dan

Member
Jun 8, 2014
8,970
2
460
UK
Honestly this needs happen with a lot of games.

Many features are talked about but absent when final product release, wit no mention they didn't make it to final product inbetween.
 

flkraven

Member
Jul 26, 2013
8,212
1
620
Ontario, Canada
Really? Shit, someone tell them about Bioshock Infinite, Watch Dogs, or everything Bethesda touches.

But none of those developers said you could see other people when you clearly could not.

I dont agree with the witch hunt

I think the loss of players and rejection in the market with high return rates and harsh criticism was enough

Is it really wise to pile onto an indie studio and make an example out of them?

Witch hunt implies they did nothing wrong. Piling on implies that we are relentlessly attacking them. They have literally said nothing. The only reason it seems like piling on is because it is a 1 way dialogue.
 

Codeblue

Member
May 29, 2009
11,651
0
890
What ads are they currently running that are misleading? I thought all the deception was in the pre-release interviews. Is there anything circulating out there right now that's deceptive.