*If* this is for Neo, then 399 is a good price for it. I wonder what HD size it will have.
I think there's also a chance that this is just a new (non-Neo) PS4 model with a 2TB HDD at 399, much like the Xbox One S.
Yeah, it could and there is a possibility of them announcing it at TGS and then announcing Neo at PGW at the end of October.
This could be either.
I want to buy a PS4 and I don't really want to wait until October (and that's an IF this is right), but it would really piss me off if they were to release a "better" PS4 a couple months after I buy mine...