When I have the time, I actually do enjoy games-as-service types a lot, specifically Destiny. One of the reasons that a game like Destiny can work so well is that for us 21st century gamer nerds, it replaces the age old, dudely-manly tradition of "Poker Night," except instead of The Boys getting together on a Friday or Saturday night by all driving down to one guy's house and snacking, talking and generally enjoying each other's company through the nominal excuse of playing cards over and over again, people who may be childhood friends/highschool/college buddies separated by timezones can meet up, run around shooting things and each other, while still interacting and talking about stuff.
Combine that with traditional gamer hamster wheels like grinding obsessively for loot, or trying to get through a raid for loot, but with friends, and it does have a certain appeal. However, it is a time-sink, so I've personally had an on again-off again ability to play it regularly with friends.