Apparently that European Half-Life 3 trademark filing was fake.

#1
We can now confirm that the "Half-Life 3" trademark has been removed from the Trademarks and Design Registration Office of the European Union (OHIM) website. The entrant appears to have disappeared entirely after only being listed on the website database for little over a week, allowing us to identify that the trademark's listing was more than likely a hoax intended to generate fake buzz for a game which is unlikely to appear for several years. Returning readers may remember when we had discussed how the "Half-Life 3" listing was previously never officially checked or authenticated before its removal.

On October 2nd 2013, a brand new trademark filing appeared on the same site, this time for "Portal 3", which is listed under the trademark number of "012190286". While this new filing should almost definitely be taken with a rather large pinch of salt, we can confirm that the "Portal 3" listing appears to have been appropriately examined by OHIM, unlike the previously listed "Half-Life 3" trademark. Thanks to the recent sneak peak into Valve's Jira account, we can confirm that there is currently no "Portal 3" development team within the company, highlighting that this brand new listing is also very likely a hoax of some kind, regardless of whether or not it has been officially examined. We'll keep you posted if and when we learn more.

Original Post:
There has been some talk today on the Neogaf forums surrounding Valve's registration of the name "Half-Life 3" as a trademark in Europe on September 29th. No such similar trademark exists in the US Patents and Trademark office. While it is tempting to get excited about such a development, it is worth noting that it is fairly common place for a company to hold onto numerical trademarks and web addresses far ahead of any potential future release in order to prevent complications further down the line. The trademark has yet to be appropriately examined and approved, as shown below.

A quick search of the US Patents and Trademark office shows that Valve already own such names for potential products in the future, including Dota 3, and of course Valve have regularly updated their ownership of the www.half-life3.com domain over the last few years. Please remember that the existence of a trademark such as this has very little to do with the development of any game title, as we imagine this kind of trademark is submitted simply to protect intellectual property, regardless of whether or not a company will ever use said trademark. A recent example of this comes directly from publisher Electronic Arts, who registered domain names for the Battlefield series as far ahead as Battlefield 20!

Until such time as there is an official announcement or direct reference to the upcoming release of a new game or series, it is best to consider all such discoveries as nothing more than rumours.



Source: ValveTime.net
 
#8
It wasn't fake in the sense that it wasn't real, it was just wasn't Valve that applied the trademark but another party of sneak fucks.

This has to take the cake for the ultimate HL3 troll, who goes this far?

In any case, it's interesting Valve didn't dismiss this at all...
 
#22
HA! Valve nice try it's too late.....
Now we just need Sony to say the Psygnosis Trademark is just for a promotion for Shadow Beast and well have a gloriously sad weekend
 

EatChildren

Currently polling second in Australia's federal election (first in the Gold Coast), this feral may one day be your Bogan King.
#29
Another seven years of development confirmed.
 
#45
It wasn't fake in the sense that it wasn't real, it was just wasn't Valve that applied the trademark but another party of sneak fucks.

This has to take the cake for the ultimate HL3 troll, who goes this far?

In any case, it's interesting Valve didn't dismiss this at all...
At least you learned a valuable lesson...
 
#47
You sure? The JIRA listing always seemed like better source but I didn't see the site personally.
I didn't see their Jira but I saw some screen caps of when their internal scheduling/staffing was exposed had stuff about HL3/HL3 Core. I guess not sure if it was real or not.