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Apple Car still on target for 2024, in talks with Toyota to produce

EviLore

Expansive Ellipses
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May 30, 2004
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"
Apple is rumored to be in Asia visiting Toyota as it prepares to lay the supplier groundwork to mass produce a branded car by 2024, according to a new report by DigiTimes.

Apple representatives were said to have met with South Korea's SK Group and LG Electronics last month to discuss Apple Car development, and now Japan's Toyota is being touted as its next potential destination.

Apple has been working on a car-related project since at least 2014, and at one stage it looked as if the company was scaling back to focus on autonomous vehicle software. However, following several changes in management and hiring, Apple is now believed to be focused on building a car for consumers.

But to do that, the company needs to tap into a whole new supply chain. Apple is expected to rely on a manufacturing partner to build the vehicles, and though it wants to make EV batteries in the United States, it may be seeking partnerships with established vehicle makers like Toyota to do so.

Reuters has previously reported that Apple is developing a new battery design that has the potential to "radically" reduce the cost of batteries and increase the vehicle's range.

One person who spoke to Reuters described Apple's "monocle" battery technology as "next level" and said that it's similar to "the first time you saw the iPhone."

Reuters' reporting claimed that Apple is aiming to begin production on an Apple-branded self-driving vehicle starting in 2024, so DigiTimes' focus on that date isn't necessarily a shot in the dark. However, delays caused by the ongoing global health crisis or current chip shortage could always push production to 2025 or beyond.
"
 

BigBooper

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Feb 28, 2018
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One person who spoke to Reuters described Apple's "monocle" battery technology as "next level" and said that it's similar to "the first time you saw the iPhone."
This is the kind of fandom I wonder about with the Apple car. How much will people be willing to spend for a cult car? Their share price hasn't exactly been floundering, but it's not where people thought it would be when the last big Apple car news leaked.

Hopefully it's good and doesn't follow the BMW tactic of locking seat warmers behind a paywall.
 

AJUMP23

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Sep 29, 2020
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apple car GIF by gifnews



Lowly worm from Richard Scary’s books drove an Apple 🍎 car. And that is pretty dope.
 

Celcius

°Temp. member
Mar 11, 2009
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I wasn't interested at all but if they're going with Toyota then that actually makes me slightly more interested
 

haxan7

Volunteered as Tribute
May 9, 2016
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Makes sense to me but it’s also a little disheartening. Cars are becoming another piece of consumer electronics. Use it up, throw it away. Pretend you’re green while you do it.
 

Bernd Lauert

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Apr 15, 2018
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I always thought Apple would do cars once self-driving is solved. 2024 seems a bit too optimistic for that, but tech scales exponentially so who knows.
 

sankt-Antonio

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Jun 22, 2008
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BMW would be a better fit imo. BMW already had to build the Supra for Toyota.

At least that would make the expected high price bearable. Them already co developing the (now industry standard) digital car key shows them already working together.
 

dcll

Member
Apr 28, 2017
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Holy shit if Apple storage and accessory pricing are anything to go by can’t imagine in the car.
 
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Punished Miku

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Jan 13, 2018
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If they're going to put their name on it, it must have some kind of unique features that set it apart. I guess we'll see.

I think the switch to electric is going to happen more rapidly than people think, and there will be a bigger market for stuff like this when everyone starts adopting it.

Price has to come down to where current cars are at though or its a non-starter for most people.
 
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eddie4

Genuinely Generous
Sep 18, 2014
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I can see it now.
Apple Car $109,000
Apple Car Charging Cable $9,999
Apple High-Speed Charging Cable $19,999
Apple Car+ $49/month. Unlock all the features in your car.
 

p_xavier

Authorized Fister
Jun 9, 2004
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I can see it now.
Apple Car $109,000
Apple Car Charging Cable $9,999
Apple High-Speed Charging Cable $19,999
Apple Car+ $49/month. Unlock all the features in your car.
Companies are already charging a monthly fee for cruise control so would not be surprised.
 

Dark Star

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Jan 14, 2018
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I've been waiting for Apple to announce something like a car lol. It was only a matter of time.

I was expecting more a Tesla kind of thing, but Toyota is is good. I have a 2020 Camry and it has Apple Carplay so makes me wonder what feature an "apple car" will have.