April 2013 NPD Sales Results [Up3: Xbox 360 Top Platform, NSMBU LTD, Lego 3DS, Luigi]

#1
Overall:

Retail video game sales were down 25% year over year.


Software:

Reporting Period: 4/7/13 - 5/4/13



Nintendo April Numbers:
-Lego City 3DS: 94K digital and physical combined
-Luigi’s Mansion: Dark Moon: 140K digital and physical combined

Nintendo LTD Numbers:
-Luigi’s Mansion: Dark Moon: 530K digital and physical combined LTD
-New Super Mario Bros. U: 770K digital and physical combined LTD


Hardware:

Xbox 360: 130K (-44.9%) [NPD: Top selling platform, so everything including handhelds is less.]


Other News:

MS PR via JVM said:
Xbox 360 continues to hold the number one spot in the U.S., selling more units in April than any other console; marking the 28th consecutive month as the best-selling console in the U.S.

April 2013 NPD highlights:
· Holding 42 percent share of current-generation console sales, Xbox 360 sold 130,000 units in April, maintaining the number-one console spot in the U.S. (Source: NPD Group, April 2013)

· Total retail spend on the Xbox 360 platform in April (hardware, software and accessories) reached $208 million, the most for any console in the U.S. (Source: NPD Group, April 2013)

· During the month of April, Xbox 360 held six of the top 10 console game titles including: “NBA 2K13,” “Dead Island: Riptide,” “BioShock Infinite,” Defiance,” Injustice: Gods Among Us” and “Call of Duty: Black Ops 2.” Source: NPD Group, April 2013)


Looking forward to next week, Tuesday, May 21 will mark the beginning of a new generation of games, TV and entertainment. On that day, Microsoft will hold a special press event on the Xbox Campus at 10 a.m. PST and we invite you to join us via the live global stream that will be available on Xbox LIVE, Xbox.com and live on Spike TV in the U.S. and Canada.

Then, on June 10 at 9:30 a.m. PST, Microsoft will continue the conversation and showcase our full lineup of blockbuster games at the Xbox E3 media briefing at The Galen Center in Los Angeles. The briefing will air live on Spike TV in the U.S. and Canada and on Xbox.com and Xbox LIVE globally.
GamesIndustry.biz said:
“Despite overall declines, April title launches in 2013 fared better than games that launched in April 2012, up 118 percent in unit sales and 130 percent in dollar sales. This increase was driven by games like Injustice: Gods Among Us, Dead Island: Riptide, and Lego City Undercover: The Chase Begins,” said Callahan.

He added, "Overall declines are stemming from the performance of games launched prior to April; for example, the decrease in sales performance of March launches. Specifically, when looking at video games launching in March 2012, month 2 sales represented 25 percent of the total first two months of sales, which contracted to 17 percent for March 2013 launches. One reason for this might be the decrease in the number of new titles, which can cause sales of a title to be 'front loaded' with a greater amount of sales happening in the first month of its release.”


http://www.gamesindustry.biz/articl...les-nosedive-25-percent-at-us-retail-in-april
Nintendo 3DS First-Party Software Sales Are Up 52 Percent in 2013

A strong launch for LEGO® City Undercover: The Chase Begins helped Nintendo 3DS™ maintain its torrid pace in 2013. Through the first four months of the year, Nintendo has already sold more than 2.1 million units of first-party Nintendo 3DS software in the U.S. alone, an increase of 52 percent over the same time period last year. In 2012, it took 30 weeks for Nintendo 3DS to sell 2 million units of first-party software. In 2013, the platform accomplished that same feat in 18 weeks.

With the peak holiday selling season still ahead and a strong lineup of upcoming games that includes Donkey Kong Country™ Returns 3D on May 24, Animal Crossing™: New Leaf on June 9, Mario and Luigi™: Dream Team on Aug. 11, as well as new titles in the Pokémon™, Mario Golf™ and Legend of Zelda™ franchises, Nintendo 3DS is poised to have the strongest year of sales in its history.

Some notable sales numbers* achieved by Nintendo in April include:

LEGO City Undercover: The Chase Begins sold nearly 94,000 combined physical and digital copies after launching on April 24.
Luigi’s Mansion™: Dark Moon sold more than 140,000 combined physical and digital units in April and has now sold more than 530,000 total units to date.
In its sixth month on the market, New Super Mario Bros.™ U for the Wii U™ system increased its lifetime sales total to nearly 770,000 combined physical and digital units.

During the next several months, a cavalcade of fan-favorite franchises will launch for Wii U. This includes Game & Wario™ on June 23, Pikmin™ 3 on Aug. 4, Disney’s Planes from Disney Interactive on Aug. 6 and Tom Clancy’s Splinter Cell® Blacklist™ from Ubisoft on Aug. 20. At the upcoming E3 trade show in June in Los Angeles, Nintendo expects to show attendees upcoming Wii U games from the Mario Kart™, Super Mario Bros., The Legend of Zelda and Super Smash Bros.™ franchises.

*Data regarding physical sales of games in April are from the NPD Group. Data regarding digital downloads of games and combined physical/digital life-to-date numbers are from Nintendo’s internal sales figures. All numbers are specific to the United States only.
NPD PR via JVM said:
Overall:
“These sales figures represent new physical retail sales of hardware, software and accessories, which account for roughly 50 percent of the total consumer spend on games. When taking into account our preliminary estimate for other physical format sales in April such as used and rentals at $76 million, and our estimate for digital format sales including full game and add-on content downloads including microtransactions, subscriptions, mobile apps and the consumer spend on social network games at $267 million, the total consumer spend in April is $802 million.”
- NPDs final assessment of the consumer spend in these areas outside of new physical retail sales will be reported in August in its Q2 2013 Games Market Dynamics: U.S. report.


“Easter typically accounts for a 10% boost in the month in which it occurs. Since Easter occurred in April last year vs. in March this year, it’s difficult to provide a comparison this year to last.”

Hardware:
“The Xbox 360 was the top selling hardware platform, based on unit sales, for 21 months in a row.”

“When looking at month-to-month hardware trends with weeks normalized for the 5 week March period compared to the 4 week April period, we have seen declines hover around 30% over the past few years, while March 2013 to April 2013 declines were slightly higher at 38%.”

Software:
“Despite overall declines, April title launches in 2013 fared better than games that launched in April 2012, up 118% in unit sales and 130% in dollar sales. This increase was driven by games like Injustice: Gods Among Us, Dead Island: Riptide, and Lego City Undercover: The Chase Begins.”

“Overall declines are stemming from the performance of games launched prior to April; for example, the decrease in sales performance of March launches. Specifically, when looking at video games launching in March 2012, month 2 sales represented 25% of the total first two months of sales, which contracted to 17% for March 2013 launches. One reason for this might be the decrease in the number of new titles, which can cause sales of a title to be ‘front loaded’ with a greater amount of sales happening in the first month of its release.”

“The top selling game for the month of April was Injustice: Gods Among Us, which is the first time since April 2011 with Mortal Kombat that a fighting game ranked in the top spot.”

Accessories
“Though every accessory type experienced year-over-year declines in April 2013, year-to-date trending increased by over 20% for the combined sales of point cards, headsets/headphones, and All Other Accessories (which includes Skylanders).”