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Atari Announces World-Class Video Game Themed Hotels To Open In Mid-2020


Apr 4, 2018
I saw this come across my news feed yesterday and figured I would share...seems pretty interesting, with hotel entertainment that is geared towards gaming and for gamers. Might have to check this one once they open! What are your thoughts?


New York, NY (January 27, 2020) – Atari® — one of the world’s most iconic consumer brands and entertainment producers — today announced a deal with GSD Group — a leading innovation and strategy agency, led by founder Shelly Murphy and partner Napoleon Smith III — to acquire the rights to build video game-themed Atari Hotels in the United States, with the first location breaking ground in Phoenix, AZ later this year.

Atari, a trailblazer in the gaming industry, is pioneering an exciting new concept: a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination. Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in VR and AR (Virtual and Augmented Reality). Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.

Hotel development and design is being led by Shelly Murphy’s GSD Group and Napoleon Smith III, producer of the wildly successful Teenage Mutant Ninja Turtles film franchise reboot. True North Studio, a leading Phoenix, AZ-based real estate developer — currently working alongside GSD Group with Steve Wozniak’s Woz Innovation Foundation — will develop the first Atari- branded hotel.

“We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay,” said Fred Chesnais, CEO of Atari. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”

More than 2.5 billion gamers across the world spent more than $152.1 billion (US) on games in 2019 alone; an increase of +9.6% year on year. One of the most distinctive trends in gaming is gamers gravitating toward recognizable intellectual property. Atari Hotels will offer consumers exactly that, marrying the origins of gaming and the future of the booming industry into a fun and unique travel destination.

“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!” said Napoleon Smith III.

“Atari Hotels will be the first of their kind in the U.S., offering gamers of all ages the ultimate in immersive entertainment and in every aspect of gaming. We’re excited to be working on this project with such great partners and to bring a big win to Arizona,” added Shelly Murphy.

The first of the Atari Hotels is planned to break ground in 2020 in Phoenix, AZ with initial additional hotels planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose. For more information about Atari Hotels, please visit www.atarihotels.com.

About GSD Group GSD Group is a leading innovation and strategy group — with experience in finance, education, entertainment and creating innovative verticals with legacy brands. GSD Group is associated with Steve Wozniak’s Woz Innovation Foundation and DesTechAZ.

About True North Studio True North Studio is a collection of talented professionals that hail from a variety of specialties, but share a common goal — to create and curate exceptional spaces where incredible things happen on a daily basis. And they have the expertise and acumen to make it work. The founders have decades of experience in commercial real estate construction, development, finance, and accounting and have been involved in more than $6 billion in projects around the world. The team consists of some of the best people and partners in the industry and the portfolio of properties is carefully managed, and provides an incredible array of opportunities and experiences.


Dec 20, 2018
Not sure how will this turn out. What esports event will even be held in Phoenix, AZ that can attract foreigners? Bet it will be vacant most of the time so they can create some survival horror experience from all those space.


incest on the subway
Jan 2, 2007
I think most people equate the brand with failure nowadays, not videogames.


Apr 4, 2018
This ain’t Atari. It’s some no name company that took the corpse of Atari and is now Weekend At Bernie’ing preying on oblivious investors.

I totally agree, they are just using the name, still curious how it will turn out (if it actually does).


Sep 20, 2019
The toilets will be shaped like the Jaguar CD.
The sad thing is some exec took a look at that thing and said "yeah that looks good and totally doesn't look like a mini toilet, let's ship it".


May 7, 2019
The last time, Atari did anything of note. was Testdrive Unlimited and the 2008 Alone in the Dark game.

The Pleasure

Jan 8, 2019
Plays like boomer. Miss me with that old shit.
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