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News Game Dev Bandai Namco Has A New Logo

IbizaPocholo

NeoGAFs Kent Brockman
Dec 1, 2014
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ibiza

Bandai Namco has released an official press statement detailing its new logo and other company changes. The new logo is very simple, it being the Bandai Namco name in all capital letters, bordered in a clean magenta speech-bubble. Masaru Kawaguchi, President and Representative Director at Bandai Namco, explains that the logo change is a reflection of the company's new "Purpose" statement, "Fun for All into the Future," which replaces its old "Mission and Vision" statement. These changes will go into effect next spring in April 2022, meaning titles like Elden Ring will retain the old orange logo on its branding and art.

The previous logo and "Mission and Vision" statement have been Bandai Namco's identity for many years. Kawaguchi details that the "current logo expresses the fusion of Bandai and Namco that was created when the two companies integrated." Regarding the new logo, they speak directly about the "speech bubble motif," explaining, "[It] expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas." They also add that it makes direct consideration of the worldwide boom in manga culture, which makes sense to integrate into the logo, considering Bandai Namco makes Dragon Ball, One Piece, and many other manga-based video games.

 

Speedwagon

Michelangelo painted the Sistine Chapel. Yabuki turned off voice chat in Mario Kart races. True artists of their time.
Nov 14, 2012
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Much better than the old one. Old one looks like a jelly dong in a puddle of piss.
 
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Life

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Jul 25, 2019
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Looks like an adult industry logo - and the tagline doesn't help.
 
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Tschumi

Gold Member
Jul 4, 2020
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They old logo looked too much like a crisps packet brand, or like contact lens brand, just in general too commercial and vague to be a gaming logo...

... And i guess for me this is the same. So that's that.

Could it be I stayed away too long...
 
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Soodanim

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Feb 24, 2012
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The logo is bad and the motto is worse.

Not just your standard variety bad, but truly fucking awful. Get anyone who has a basic grasp of the English language to take the most fleeting glance and that and they’ll tell you how abysmal that string of words is. It’s offensively bad. I feel insulted for being subjected to it. From the nonsensical capitalisation to the grammar of the statement as a whole it should have never seen the light of day, and whoever decided to pay the fraudster who designed it any amount of money should be dragged through a riverbed by his shoelaces while wearing a T-shirt with that logo printed on it so that the logo meets the same deserving fate.
 
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Belthazar

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Sep 5, 2021
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It's kinda generic and they didn't keep a single aspect of the previous logo for recognition... It takes effort to do a job this poorly.
 

Fbh

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Dec 6, 2013
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Ugly and boring.
If we continue with this trend of oversimplified logos we should just skip to the end game and have everyone write their company name with Helvetica on a white background
 
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MiguelItUp

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Feb 24, 2015
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Old one was significantly better. New one just looks... well, lazy and uninspired. The whole minimalistic look is extremely hit or miss, and usually miss. Here it's a big miss IMO.