Men aren't in need because they have been catered to most of the time since the beginning of gaming
Easy to shrug and say no big deal when you can go out and buy virtually any game you are interested in and have a character that represents your gender, race, etc
Maybe I'm capable of that, but I very rarely do. What kind of games I like you can try to guess from my avatar; I prefer if video game characters do not even represent my
species. But my question was not why would they want that, the question is why do they need it, because even if they want it, and even if male consumers sometimes might identify with male action heroes (and I'd guess some female consumers may still do that as well, because it is just one more variable that is different to themselves they would have to abstract away from), I would argue it is not a
good thing, because it promotes reckless, arrogant, disrespectful and violent behaviour. Why would anyone
need such a role model? Action heroes are terrible role models.
EDIT: By the way, I have just gone through all my game purchases this year:
Ittle Dew 2+ - female human main
StarTropics - white male human main I think
Burnout 3 - no characters
Burnout 4 - no characters
Blinx - a cat main
Sonic Mania Plus - a hedgehog main
Axiom Verge - haven't played it yet, cannot say from the screenshots, maybe you know?
Croc 2 - a crocodile main
Oceanhorn - a white male human main
Kao the Kangaroo Round 2 - a kangaroo main
Tak und die Macht des Juju - a male human main, I do not know whether he qualifies as white?
Tak 2: Der Stab der Träume - same as Tak 1
Poi Explorer Edition - a male white human main
Tak 3: Die große Juju Jagd - same as Tak 1
Yooka-Laylee LE - chameleon and bat main
Chameleon Twist - chameoleon main
Burnout Dominator - no character
Ty the Tasmanian Tiger - Tasmanian tiger main
Gex 3 - Gecko main
Rocket: Robot on Wheels - robot main
Gex 64 - Gecko main
Kao the Kangaroo - Kangaraoo main
Glover - Glove main
Super Magnetic Neo - Robot main
Scaler - Chameleon main
Kore Gang - white girl main (I think, haven't played it yet)
So six out of 26 games, with three unclear whether they meet the ethnicity requirement. More than I would have thought actually. But on the other site, it's also six games with a reptile main. Oh and the main character I like the least from these games is Tak. I don't find him visually pleasing and I don't like his voice acting either.