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Blizzard Entertainment's Overwatch trademarks suspended by USPTO

Tagyhag

Member
Aug 21, 2013
17,883
0
0
Los Angeles
It's pretty crazy that eventually we're just gonna run out of relevant names for games.

In 20 years every game will be a variation of INFINITE UNDISCOVERY.
 

Water

Member
May 31, 2013
2,068
2
0
Finland


Couldn't find a way to cut off the head of the dwarfen dude
Photoshop him to stand on a crate. Games are going to have crates anyway, might as well make this one's time-to-crate rating negative by putting a crate on the (virtual) game box.
 

Saintguine

Member
Mar 18, 2013
1,662
0
345
Forgive me for having such a naive view on the legal system but I thought you can't trademark words in the English language?
 

Oni Link 666

Member
Jun 10, 2004
9,613
0
1,465
Forgive me for having such a naive view on the legal system but I thought you can't trademark words in the English language?
You can't trademark the word, but you can trademark the name of your game. Since someone else is using as their game's name, Blizz can't call their game the same thing. Take Halo for example. MS does not own the word "halo", but they own Halo as a game/comic/movie/TV series/ect. name and nobody else can make a game/movie/comic/ect. and name it Halo.
 

Kodiak

Not an asshole.
Sep 30, 2006
5,741
8
1,180
This is a rough one. Blizzard was clearly very hyped about the name and the whole cinematic was made to introduce players to the name. You could tell they had a lot of genuine enthusiasm for the IP.

Sympathetic to those guys, that would be a real let down.
 

AnathemicOne

Banned
Nov 15, 2011
8,983
0
0
California
Couldn't Blizzard just buy the name? While true they can rename it, it would still be a downer due to their passionate promotion of the IP during Blizzcon.
 

Remembrance

Member
May 5, 2014
3,969
0
0
Looking more closely... this was all settled months ago before this thread was even posted. They're going to both keep using Overwatch, for their respective products.

http://tsdr.uspto.gov/documentviewer?caseId=sn86056160&docId=PPA20140805175122#docIndex=3&page=1

The amendment is necessary pursuant to a separate co-existence agreement entered into by the applicant and a third- party. The party has indicated an intent to challenge the description of goods/services as originally filed by the applicant, unless the applicant makes the proposed amendment to the category description. The proposed amendment is within the scope of the original filing, and includes discreet language modifications that will prevent customer confusion between the marks.
So, last summer, Blizzard challenged Innovis, and Innovis agreed to change its trademark description to carefully remove all references to games, as seen on that page.
 

texhnolyze

Banned
Aug 13, 2014
17,738
1
405
Indonesia
It's hard already to come up with an original one syllable name for games.
Heroes of the Storm is silly, I hope this won't ended up like that.
 

BreezyLimbo

Banned
Jul 11, 2014
36,966
0
0
Looking more closely... this was all settled months ago before this thread was even posted. They're going to both keep using Overwatch, for their respective products.

http://tsdr.uspto.gov/documentviewer?caseId=sn86056160&docId=PPA20140805175122#docIndex=3&page=1



So, last summer, Blizzard challenged Innovis, and Innovis agreed to change its trademark description to carefully remove all references to games, as seen on that page.
Really? Huh. That's good I guess.