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Brand colour and iconic symbols in video games

levyjl1988

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When you think of brands what colour do you associate them with?





Xbox = Green
Nintendo = Red
Playsation = Blue

We used to associate Link with his green tunic.



Nintendo refreshed the series with Breath of the Wild, a huge departure, now without his iconic green tunic and his hat.




How do you feel about such drastic departures? It seems that many fans didn't mind at all.
It felt refreshing as we were still able to customize Link anyway. We knew that it was Link even though his iconic uniform wasn't the focal point.

What makes a character iconic?

Is it true that you are still something without the suit, the suit may be the symbolic representation, but what really represents the character is the spirit or attitude?

Like this is Mario.



Despite him having many occupations like Homer Simpson, we still identify him by Mario.




Anyway going back to the topic.

Do you still want to see drastic shifts and representations of video game characters?
With Sony shifting to a different box other than blue for their PS5, do you welcome such change?
I always see rebranding and different colour schemes like Nintendo trying to be modern with:



despite their venture to different approaches. Nintendo is best identified with their signature red logo.

Should Sony embrace Blue in their PS5 boxes. They seem to be shifting to black and it just doesn't feel right. It ruins the spectrum of RBG that we expected.

 
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levyjl1988

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I love how Microsoft embraced its green brand colour from the very start with green Xbox cases for Xbox, continuing off with the same for Xbox 360 and for Xbox One.










I got to applaud Microsoft for their consistency of keeping it green.

Green representing Masterchief.
Green representing money and how much Microsoft has in the bank.
Green because it fits in the RGB spectrum.

It works. Xbox embraces green and it's reassuring and good that they are convicted to continue that legacy.
 

levyjl1988

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Nintendo was all over the place, like their controllers and its evolution.
They are highly experimental and still trying to figure out its own identity over time.






They went from black cases on the Gamecube, to white cases for the Nintendo Wii, then blue cases for the wii u, then clear cases for the Nintendo Switch, but the red is heavily implied on the box art.










Nintendo going back to red seems like they found their identity.
 

levyjl1988

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Jan 31, 2010
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So seeing Sony going back to black cases feel off. It's like returning to the past, but still not embracing their iconic blue.



Sony had the jewel cases similar to PC games.



Then came the black DVD cases which PS2 used.



They started to use clear cases.



Sony embracing their blue with the PS4.

and now they are returning to black for PS5, wtf!
 

SlimeGooGoo

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Jun 29, 2020
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They are highly experimental and still trying to figure out its own identity over time.
Huh? They've been red for a quite long time now. They have a pretty good idea of what they want to be.

The only thing that changes is their products. Each product needs to be unique in some way.
 

Unknown?

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I associated PS with Green on PS1 because of the green Greatest Hits games. They never used green again.
 

reptilex

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Jul 13, 2020
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When you think of brands what colour do you associate them with?

We used to associate Link with his green tunic.



Nintendo refreshed the series with Breath of the Wild, a huge departure, now without his iconic green tunic and his hat.




How do you feel about such drastic departures? It seems that many fans didn't mind at all.
It felt refreshing as we were still able to customize Link anyway. We knew that it was Link even though his iconic uniform wasn't the focal point.

What makes a character iconic?

Is it true that you are still something without the suit, the suit may be the symbolic representation, but what really represents the character is the spirit or attitude?

Like this is Mario.




Anyway going back to the topic.

Do you still want to see drastic shifts and representations of video game characters?
With Sony shifting to a different box other than blue for their PS5, do you welcome such change?
I always see rebranding and different colour schemes like Nintendo trying to be modern with:



despite their venture to different approaches. Nintendo is best identified with their signature red logo.

Should Sony embrace Blue in their PS5 boxes. They seem to be shifting to black and it just doesn't feel right. It ruins the spectrum of RBG that we expected.


I don't understand the question, which is too basic to make sense to me, but there: the mind associates "entities" or conceptual objects with a number of items as far as visual cognition goes: shape, silouhette, dynamics, morphology, tones, light, definition, aspects, constituents, spaces and features...not just colors.

Brands usually play on 3 items: colors/palettes, silouhette (of their logotypes or assets) and mouvements (spaces, sizes and dynamics of the design in their overall communication contents).

Mario or Link are something else, and it's not merely about the color but the silhouette, morphology and features, it's recognisable even distorted or caricatured, or even blacked out because after being exposed to it many times, the visual cognitive brain has a way of reading and remembering informations with certain priorities because of evolutionary reasons: if it has eyes, heads and body it's probably alive (even when it's not and fictional) therefor it might be a physical danger or a "social" opportunity therefor you first look at the morphology to assess threat, then features and traits because the more you see it without feeling threatened or being a problem, the more the brain associate the character as a "social opportunity" and you brain will therefor start reading detailed features (size of eyes, shape of nose, height, clothes etc...) and remember them, which is when it becomes "familiar".
 
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01011001

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Dec 4, 2018
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well sony actually switched to red during the early PS3 era.
the logos on the side were red and I bet that's also why the PS3 version of Soul Calibur 4 had Darth Vader and Xbox had Yoda. PS3 = Black/Red, Xbox = White/Green, did fit very well.

 
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Aion002

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Sony is continuing to push blue with the PS5:




Which is pretty cool, I think... Nintendo Red, MS Green and Playstation Blue....