http://multivu.prnewswire.com/mnr/activision/43669/
http://www.bungie.net/News/content.aspx?type=news&cid=25920
http://investor.activision.com/releasedetail.cfm?ReleaseID=464918
http://www.bungie.net/News/content.aspx?type=news&cid=25920
http://investor.activision.com/releasedetail.cfm?ReleaseID=464918
BUNGIE AND ACTIVISION ANNOUNCE EXCLUSIVE, WORLDWIDE PARTNERSHIP
10-Year Alliance Expands Global Reach for Leading Game Developer Across Multiple Platforms
Kirkland, WA and Santa Monica, CA April 29, 2010 /PRNewswire/ Bungie, the developer of blockbuster game franchises including Halo, Myth and Marathon, and Activision, a wholly owned subsidiary of Activision Blizzard, the #1 online games publisher (Nasdaq: ATVI), announced today that they have entered into an exclusive 10-year partnership to bring Bungies next big action game universe to market. Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new (no 's', only for one IP!) intellectual property on multiple platforms and devices. Bungie remains an independent company and will continue to own their intellectual property. Additional terms of the agreement were not disclosed.
The groundbreaking alliance will provide Bungie its first such partnership since splitting off from Microsoft in 2007, significantly broadening its global reach by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices.
Activision will broaden its portfolio with a new franchise from one of the industrys most creative, successful and proven studios, whose games have sold more than 25 million units worldwide. To date, Bungies Halo games have generated approximately $1.5 billion in revenues, according to The NPD Group, Charttrack and GfK. Activision expects this agreement to be accretive to its operating margins as of the release of the first game.
We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise, said Harold Ryan, President of Bungie. From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.
Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade, stated Thomas Tippl, Chief Operating Officer of Activision Blizzard. Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industrys best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.
Members of the media can visit Activisions Broadcast Media Center to download broadcast quality video, web-ready video and high-resolution images. Members of the media using Pathfire can take advantage of a Pathfire enabled video download. Sound bites from Thomas Tippl and Harold Ryan along with b-roll footage regarding todays announcement are available for download. Broadcast Media Center: http://www.usngondemand.com/index.php.
About Bungie
Bungie, now 180 employees strong, was founded in 1991 with two simple goals: develop games that combine brilliant technology, beautiful art, compelling stories and deep gameplay, and sell enough copies to achieve its real goal of total world domination. Over the past 10 years it has produced games such as the Marathon Trilogy and the first two Myth games, hailed as classics by critics and gamers around the world. Bungies Halo franchise is an international award-winning action franchise that has grown into a global entertainment phenomenon, selling more than 25 million units worldwide, spawning best-selling novels and award winning soundtracks. Players have logged nearly 2 billion hours of multiplayer action over Xbox LIVE, created millions of pieces of user created content, and established a ravenous fan community. More information on Bungie can be found at http://www.bungie.net.
About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the companys website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishings expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as outlook, will, could, would, might, remains, to be, plans, believes, may, expects, intends, anticipates, estimate, future, plan, positioned, potential, project, remain, scheduled, set to, subject to, upcoming and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishings actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishings titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishings ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishings products, competition from the used game market, adoption rate and availability of new hardware (including peripherals) and related software, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers which can create high quality hit titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzards most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
