I think price is a reason comic books aren't as popular as they once were. I used to read Essential X-men religiously as a kid, with a bit of Spider-Man here and there during the awesomeness and bullshit that was the Clone saga. Then they increased the price past £2 an issue and i was like fuck it i can't justify this shit anymore. It was only till my library started stocking comics that i got into them. With DVDs so cheap and the internet being a reason it's damn near impossible to be bored, you can't use the "it has great art" as an excuse for them to cost so much and then complain when they do not sell so well. Nowadays i only bother with trades because they can be better value for money, and i personally would not object if there were cheaper versions with ads.