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[Rolla]

“Having Halo at our launch would have been tremendous,” said Cindy Walker, an Xbox spokeswoman. But “we are not reliant on massive exclusive titles to drive console adoption. Our players will have thousands of games from four generations of Xbox available to play on launch day.”

Coming This Fall: Return of the Video Game Console Wars (Published 2020)

Gamers are awaiting Sony’s PlayStation 5 and Microsoft’s Xbox Series X, though supply might be limited because of the pandemic.

www.nytimes.com

 

[INC]

so xbx marketing is

We dont rely on games for our games console.........


Nailed it

 

[-Arcadia-]

an Xbox spokeswoman.

/thread

Her job is fundamentally to not tell the truth, and make her employer look good.

 

[BlueXImpulse]

Frightening.

 

[INC]

She been getting tips from kayleigh mcenany?

 

[hybrid_birth]

so xbx marketing is

We dont rely on games for our games console.........


Nailed it

They rely on 3rd party multiplatform games to sell consoles. They claim to offer the best port grapically. Not talking about pc.

 

[MH3M3D]

What else can you say when you have nothing... Try to spin it.

 

[Phrixotrichus]

 

[H-I-M]

That wouldn't have driven console adoption either

 

[GHG]

So they are now leaning on backwards compatibility to shift next gen consoles?

Old games to sell new hardware. Makes sense.

 

[Jaxcellent]

Really, MS, please for everything that is holy, bring us the games, who cares we can play some 360 games on the System X/S, we can already do this on the Xbone.
Make me believe I need to upgrade!

this is going to get rough for them, if I was phill, I'd be checking linked-in for another job. The guy us has been the xbox boss for 5/6 years now? Still no new games, WTF.

 

[Ten_Fold]

I don’t even know what they have at launch, some 360/xbone games?

 

[Self]

"Our players will have thousands of games from four four generations of Xbox available to play on launch day."

 

[Bo_Hazem]

Thanks to Agnostic2020 , they're biting the cost with that XSX as well:

 

[Yoboman]

Man, losing Halo for launch is one thing but where the hell are the rest of the games? Xbox One had a couple of duds like Ryse but at least the effort was there and a solid Forza entry

 

[Cert.in.Death]

This same old song ever get old to anyone else?

 

[INC]

Man, losing Halo for launch is one thing but where the hell are the rest of the games? Xbox One had a couple of duds like Ryse but at least the effort was there and a solid Forza entry

I wouldnt say ryse was a dud, it was a show piece, and did look great

 

[Maxwell Jacob Friedman]

 

[BaneIsPain]

Let’s dig hole deeper, shall we?

 

[Jerm411]

“We are not reliant on massive exclusive titles to drive console adoption”

Which is exactly why we tried to launch with our biggest exclusive title.....

Uh huh.

 

[DaleinCalgary]

MS is really hurting in the marketing side right now, what else can she say really???

 

[Razvedka]

This statement seems to make little sense if you're analyzing it's substance. It's very clear exclusive games, even times exclusives, generate value for the console in question. Otherwise, exclusives would be far less prevalent (and MS wouldn't be acquiring studios).

This is especially true if there's little else to distinguish your product.

The only other ace MS has is gamepass.

On the other hand, all of their exclusives (and gamepass) hit the PC space anyway which is where I'm doing most of my gaming. So Xbox as a value proposition seems dubious to me, especially in light of the Nvidia bombshells and soon whatever AMD is cooking up.

Ultimately the console needs something to drive it forward. Even if, again, it's only *timed* exclusives..

So moving beyond the substance, this is obviously pure PR and damage control. They know this isn't great, but they have to make the best of it.

 

[INC]

MS is really hurting in the marketing side right now, what else can she say really???

Ps5 is hoax, and will go away when it get cooler

 

[Maxwell Jacob Friedman]

Man, losing Halo for launch is one thing but where the hell are the rest of the games? Xbox One had a couple of duds like Ryse but at least the effort was there and a solid Forza entry

This man gets it, no exclusive content at launch is jus sad and the first time in history for launching a console. MS is tripping-over themselves again

 

[Yoboman]

I wouldnt say ryse was a dud, it was a show piece, and did look great

Well it didn't review great but yeah it was a great looking AAA title that got people hyped.

Even if it didn't pan out into as great of a game as they'd hoped, it shows that MS were much better prepared on the software front than they are now

 

[Rolla]

The contrast within this statement is what prompted me to post this because it gets really confusing.

They were readying their biggest exclusive specifically for launch. I mean, they even have third party product marketing / placement.

 

[reinking]

“Having Halo at our launch would have been tremendous,” said Cindy Walker, an Xbox spokeswoman. But... ...we have been caught with our pants down having relied on that ONE first party launch title and now have to spin things so that retro gaming is the new console seller. Please buy our retro machine.



....Me: I probably will.

 

[INC]

Well it didn't review great but yeah it was a great looking AAA title that got people hyped.

Even if it didn't pan out into as great of a game as they'd hoped, it shows that MS were much better prepared on the software front than they are now

Exactly and is still used today for comparisons

I think it did Exactly what it set out to do, so in my eyes isnt a dud. Same with kzsf, average reviews but was a show piece

I give release games a slight pass when they're trying to show off the consoles power, like ryse

 

[Sw0pDiller]

Thank GOD they have an 299 nextxbox and some loyal followers for the series x so they can have a strong start but damn that's not looking good

 

[LokusAbriss]

Man, losing Halo for launch is one thing but where the hell are the rest of the games? Xbox One had a couple of duds like Ryse but at least the effort was there and a solid Forza entry

Exactly. There is not one exciting new first party title at release. Nothing that would excite someone to preorder. I can already play 4k titles on the One X and PC. They give nearly no reason to preorder.

It looks like they want to fetch some new customers with gamepass and so on, but what about current xbox players? Strange tactic. Let's see how this will play out.

 

[Dr.D00p]

This is where the top execs in corporate world earn their big bucks....coming out with complete horseshit, in a totally sincere and believable manner, to distract from the total clusterfuck swirling around them.

Oh yes, these people are truly on the next level.

 

[SilentUser]

This is so bad. She could simply say the game is huge and it needed more time to be as good as people expect it do be.

 

[vpance]

Backwards compatibility may be the least significant its ever been. There's too many new games to play and most people are just into whatever the latest F2P BR/shooter is.

 

[tillbot8]

She been getting tips from kayleigh mcenany?

Nah, if that was the case she would of said something brilliant!

 

[THEAP99]

Just another example of how fucking embarrassing this company is. And why I'll never invest in them until the clown show is shook up.

 

[Vroadstar]

She reminds me so much of this guy...

 

[Roufianos]

I mean, that's just embarrassing PR and wrong on so many levels. MS arguably have the better box, their PR is sport on and Game Pass is an awesome deal. Still, all polls are trending heavily towards PS5, what reason could it be other than the better first parry offering?

 

[ForestVSea]

Pretty clear at this point the strategy for xbox going forward is not investing in new ips, and going for ''access'', such as a cheaper model to buy in to next gen, a game pass subscription service, bringing all their titles to pc, backwards compatibility

 

[chimpsteaks]

Cool, definitely gonna be picking up a Series S at launch so I can play downgraded versions of all my Xbox One X games!

 

[MiguelItUp]

I mean, if something doesn't work out the way you had planned, you do what you can. Big shocker.

 

[Bo_Hazem]

 

[PrimetimeKnight]

 

[Chun Swae]

Jesus, I would hate to be one of the 5 remaining Xbox fans. To have your platform of choice constantly change their messaging every week must be exhausting.

 

[DaleinCalgary]

Xbox series X. The emulation king.

 

[Calverz]

so xbx marketing is

We dont rely on games for our games console.........


Nailed it

Literally said THOUSANDS OF GAMES or cant you read?

 

[mejin]

They won't have any problem to have part of the toxic community to get day one. But they will have a hard time to convince anyone outside the bubble.

 

[Zoro7]

Embarrassing! Not much else to say.

 

[whitesugar]

Who needs Halo Infinite when you can play Brute Force and Blinx the Timesweeper on you brand new $500 machine

 

[INC]

Literally said THOUSANDS OF GAMES or cant you read?

 

[THEAP99]

They have no fighting spirit left in them.

The series x is truly going to be the worst selling xbox of all time