Critics over the top attacks on BvS and some on the Internet trying to follow that up backfired I think in the long run. Time and time again I see stories of people eventually getting around to see the film and some of their first reactions are to question why critics hit the film the way they did. Talk about how they liked it. How it's not even close to the bad some were saying. I remember following twitter when BvS came on HBO and it was similar there with a lot of reactions I was seeing. Of course you had the some haters but some of those appear to be people that can't stop talking about BvS. You know the people that keep dumping on it months to a year later when they supposedly hated it. I figured if one disliked something they'd stop following it or talking about it.