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December 2011 NPD Predictions - Closes Jan. 9

jvm

Gamasutra.
Jun 22, 2004
9,164
6
1,485
cgmr.net
It's in.
NPD PR said:
2011 TOTAL CONSUMER SPEND ON ALL GAMES CONTENT IN THE U.S. ESTIMATED BETWEEN $16.3 TO $16.6 BILLION

- U.S. VIDEO GAME INDUSTRY NEW PHYSICAL RETAIL CONTENT SALES REACH $9.3 BILLION -



PORT WASHINGTON, NY, January 12, 2012 – According to leading market research company, The NPD Group, the preliminary estimate* for total consumer spend on gaming content via all monetization methods, including new physical video and PC games, used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games, is between $16.3 to $16.6 billion. This total consumer spend on games content in 2011, which includes both physical and digital formats, represents sales that are down approximately 2 percent when compared to 2010.

Based on this estimate, spending on new physical content at retail continues to account for the majority of the total consumer spend on games content. U.S. retail sales of new physical video game content, which includes portable, console and PC game software, generated revenues of $9.3 billion, an 8 percent decline over the $10.1 billion generated in 2010.

Bright spots came from HD console software sales, which were up 9 percent in 2011, as well as increases in the consumer spend on used games sales, full-game digital downloads and downloadable content, and mobile gaming apps, which partially offset declines in the other areas of consumer spend on content.

“Overall industry results are not entirely surprising given that we are on the back end of the current console lifecycle, combined with the continued digital evolution of gaming. Core gamers continue to be engaged and spend on established franchises across both the digital and physical format using multiple devices for different gaming occasions,” said Anita Frazier, industry analyst, The NPD Group.



“Our overall estimate of the market continues to point toward the increased imperative for deeper visibility into digital distribution than is available today, not only in the U.S. but globally. This is the goal of our partnership with EEDAR, and central to our discussions with publishers and others in the gaming community,” said David McQuillan, president, Games at The NPD Group.


* A final estimate of the total consumer spend on the games industry will be released in March with the final 2011 issue of the Games Market Dynamics: U.S. (2011)
 

jvm

Gamasutra.
Jun 22, 2004
9,164
6
1,485
cgmr.net
For later:
Sony PR said:
According to the December NPD, PlayStation 3 closed out a banner 2011 with a bang, showing increases in hardware, software and peripherals year to date. As we reported earlier this week, consumers flocked to PlayStation consoles and handhelds this holiday season with more than 6.5 million units sold worldwide. With the highly anticipated U.S. launch of PlayStation Vita on February 22, featuring the biggest and best launch lineup across the history of PlayStation platforms,2012 is already shaping up to be another exciting year for PlayStation.
-- Patrick Seybold, Sr. Director of Corporate Communications at SCEA
 

Seda

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From http://www.industrygamers.com/news/call-of-duty-just-dance-dominate-2011-game-sales/
 

NavNucST3

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Feb 12, 2008
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Since I am unfamiliar with this tracker, how accurate are those numbers?

While not specific to games retail here is story about what they do on the media side:

Nielsen gets its numbers two different ways: Diaries, which are sent to homes and filled out by folks just like you and me, and metered homes.

Before I started writing about TV for the Daily News, I actually had the opportunity to fill out a diary. It came to my mailbox, with some cash (yes, cash!) inside an envelope. I had to log all my viewing, and write down who was in the room with me.

Metered homes are just what they sound like. A Nielsen representative comes to your home, attaches a bunch of do-hickeys to your set and voila! Big Brother is watching you watch TV.

Rentrak utilizes existing set top boxes from your friendly neighborhood satellite/cable provider.

This doesn't tell us if we can gauge our market of interest yet but...we keep track of Michael and Jesse in here so why not Rentrak.?.