The controller bits are all legit. Including the speaker that will be used for some neat things. Most importantly is that it feels great in your hands and the triggers and d-pad are perfect. Analog has no dead zones which kills the DS3 automatically for shooters alone with that fact. Every game should control better with this pad.
The features on this controller look amazing. Voice chat coming through the controller instead of the speakers when you don't have a mic plugged in, the simple and small touchscreen and that doesn't take up too much space, 3.5 headphone jack. Improved triggers. Sony is ready to knock this out of the park. Take me with you, Sony.
I hope they rubberise the analogue sticks mind, unless they already are but just not visible in the pic. All it needs now is proper triggers for L2/R2 and it's a home run!
EDIT: If the grill is a Mic, that would be amazing! Cut out the need for a separate headset altogether. Just hope the controller isn't too expensive. Traditionally I buy multiple controllers for every console I own.