It's something I thought recently, after amiibos were officially announced in the Digital Event, based also on the following assumptions.
In a world where Nintendo handhelds have still a role in the market, but heavily reduced compared to the past and where Nintendo consoles sell like "boxed cancer"[cit.], the Japanese company is facing relevant problems in retailers relationships, since they don't believe in Nintendo's products as much as they did in the past, so they're more esitant in ordering big supplies of them. But this is also a world where digital delivery is growing costantly, and then retailers stores are actually scared to see how many customers could go away in this scenario. And that's also why we're not seeing digital SKUs of retail titles being priced lower than their retail SKUs: otherwise, retailer would actually boycot that product (see: PSPGo). So, we're starting seeing digital download cards being sold at retail, but they're priced as much as the physical counterpart, and they aren't as "inviting" as physical cases to the normal customer.
So, what kind of role amiibos play in this?
Well, what if...the digital version is actually sold with an amiibo?
Basically, at retail, games can have two SKUs: one being the classic retail SKU, priced slightly lower than what happens now (34.99/54.99 max), and the other not being a mere download card, but an amiibo package which actually represents the amiibo SKU of the game, and is priced 39.99/59.99 max (i.e. like the current retail version).
After having bought it, you put the amiibo on the NFC symbol of the console, and there it brings you to the eShop page where you start downloading the game.
Then, that amiibo can be used like other amiibos: specific game function and other games' (of course, that amiibo would also be sold separately from the game)
Possible consequences of this idea
1)Digital versions being sold directly on eShop priced lower (29.99/49.99 max), since their retail counterpart can be seen as a bundle with a specific item, without losing retail support
2)Giving to people who select the "digital" version still something physical, that they can touch with their hands, and that can make the digital code much more attractive, especially to children and kids
3)Nintendo having retail presence even considering DD growing and Wii U's current abysmal sales influence on relationships with retailers
4)Possibility of collector's editions containing special amiibos, limited versions of the normal ones contained in the amiibo SKU
So, GAF, tell me what you think: if it's a good idea, if not why, or how would you implement this concept.
In a world where Nintendo handhelds have still a role in the market, but heavily reduced compared to the past and where Nintendo consoles sell like "boxed cancer"[cit.], the Japanese company is facing relevant problems in retailers relationships, since they don't believe in Nintendo's products as much as they did in the past, so they're more esitant in ordering big supplies of them. But this is also a world where digital delivery is growing costantly, and then retailers stores are actually scared to see how many customers could go away in this scenario. And that's also why we're not seeing digital SKUs of retail titles being priced lower than their retail SKUs: otherwise, retailer would actually boycot that product (see: PSPGo). So, we're starting seeing digital download cards being sold at retail, but they're priced as much as the physical counterpart, and they aren't as "inviting" as physical cases to the normal customer.
So, what kind of role amiibos play in this?
Well, what if...the digital version is actually sold with an amiibo?
Basically, at retail, games can have two SKUs: one being the classic retail SKU, priced slightly lower than what happens now (34.99/54.99 max), and the other not being a mere download card, but an amiibo package which actually represents the amiibo SKU of the game, and is priced 39.99/59.99 max (i.e. like the current retail version).
After having bought it, you put the amiibo on the NFC symbol of the console, and there it brings you to the eShop page where you start downloading the game.
Then, that amiibo can be used like other amiibos: specific game function and other games' (of course, that amiibo would also be sold separately from the game)
Possible consequences of this idea
1)Digital versions being sold directly on eShop priced lower (29.99/49.99 max), since their retail counterpart can be seen as a bundle with a specific item, without losing retail support
2)Giving to people who select the "digital" version still something physical, that they can touch with their hands, and that can make the digital code much more attractive, especially to children and kids
3)Nintendo having retail presence even considering DD growing and Wii U's current abysmal sales influence on relationships with retailers
4)Possibility of collector's editions containing special amiibos, limited versions of the normal ones contained in the amiibo SKU
So, GAF, tell me what you think: if it's a good idea, if not why, or how would you implement this concept.