And this is before we even get to the toys.
Source: https://linecorp.com/en/pr/news/en/2017/1790TOKYO July 3, 2017 LINE: Disney Tsum Tsum, the puzzle game for iOS and Android devices from LINE Corporation, has surpassed two major milestones on April 29, it reached 70 million downloads worldwide, and on April 11 achieved USD1 billion in cumulative sales.
The casual, free-to-play puzzle game, based on Disneys popular line of Tsum Tsum plush characters originating from the Disney Store Japan, was launched in Japan on January 29, 2014. An English version was released on July 1, 2014 in 154 countries and regions, including the United States. Through multiple television commercial campaigns, global promotions in conjunction with new Disney, DisneyPixar and Star Wars movie releases, and other marketing efforts, the user base for LINE: Disney Tsum Tsum has steadily increased since its release.
Tsum Tsum by the numbers
Since the launch of the game, 137 Tsum Tsum have appeared in the game (as of May 31, 2017), from well-known Disney mainstays Mickey Mouse and Princesses to characters from their new films such as Jedi Luke and Darth Vader from "Star Wars," appealing to a wide range of users. The game will surely keep its fans entertained as it continues to introduce more characters in the future.
Throughout the game, players collect Disney, DisneyPixar and Star Wars Tsum Tsum. Each collectable character can be leveled up over time and has a special ability that provides in-game help. The most popular character for leveling up is Cinderella Tsum Tsum with a clear skill that allows players to connect long chains of different Tsum Tsum and clear them as many times as they can within the time limit. Beast (from Beauty and the Beast) was the second most-popular and Maleficent Dragon (Sleeping Beauty) was ranked third.
3rd: Maleficent Dragon
6th: Jedi Luke
9th: Birthday Anna