Just so you have all the details:
Not sure when the US/Asia store will update their prices (they are also getting reductions), but hopefully soon.
- DRIVECLUB = £24.99 / €29.99 (was £34.99 / €39.99)
- DRIVECLUB Season Pass = £9.99 / €12.99 (was £19.99 / €24.99)
- DRIVECLUB for PS+ Subscribers = £11.99 / €14.99 (was £19.99 / €24.99)
- DRIVECLUB & Season Pass for PS+ Subscribers = £15.99 / €19.99 (would have cost £39.98 / €49.98)
Edit this to OP please
aaand to page 2.