This is pretty sad because Blu-Ray, health risks aside, was supposed to be the next DVD and failed. Badly.
Now with the increased ownership of HD TVs and 4K displays you would think that Blu Ray would finally pick-up, especially with all the promotions, BR&DVD combos, and bundles including free digital codes included in box. But DVD is still destroying Blu-Ray even with all these advantages.
People would rather buy a Blu-Ray player or an upscaled DVD player, to play their DVD's on 1080p and 4K displays not Blu-Ray's, which clearly tells us the people have spoken loud and clear: Consumers are not interested in Blu-Ray and will continue to choose DVD even 14 long years later. This is very telling and shows how much of a failure this venture has been.
The data is from NPD so it's a pretty reliable source painting a pretty grim picture.